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All Journal Management and Business Progress
Ade Mubarak
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Layanan Purna Jual Dan Variasi Produk Terhadap Keputusan Pembelian Laptop Asus: Studi Kasus Pada Pelanggan Pegasus Computer Tebing Tinggi Ade Mubarak; Sinaga, Eka Mayastika; Dio Landika Pratama
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.48

Abstract

This study aims to find out how the influence of after-sales service and product variety on purchasing decisions for Asus laptops. The research method uses multiple linear regression analysis. The results of the hypothesis test state that: Hypothesis 1 is rejected, so after-sales service has no effect on purchasing decisions. Hypothesis 2 is accepted, so Product Variation influences Asus Laptop Purchase Decisions. Hypothesis 3 is accepted, then After-Sales Service and Product Variety have a joint effect on Asus Laptop Purchase Decisions. This research is a replication of previous research where the difference lies only in the object studied.
Co-Authors Dio Landika Pratama Sinaga, Eka Mayastika