Pengaruh Layanan Purna Jual Dan Variasi Produk Terhadap Keputusan Pembelian Laptop Asus: Studi Kasus Pada Pelanggan Pegasus Computer Tebing Tinggi

Ade Mubarak (Univ. Adhirajasa Reswara Sanjaya)
Eka Mayastika Sinaga (STIE BINA KARYA TEBING TINGGI)
Dio Landika Pratama (STIE BINA KARYA TEBING TINGGI)

Management and Business Progress
Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022

This study aims to find out how the influence of after-sales service and product variety on purchasing decisions for Asus laptops. The research method uses multiple linear regression analysis. The results of the hypothesis test state that: Hypothesis 1 is rejected, so after-sales service has no effect on purchasing decisions. Hypothesis 2 is accepted, so Product Variation influences Asus Laptop Purchase Decisions. Hypothesis 3 is accepted, then After-Sales Service and Product Variety have a joint effect on Asus Laptop Purchase Decisions. This research is a replication of previous research where the difference lies only in the object studied.