Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Management and Business Progress
Sinaga, Shania
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Cafe Brotherhood: Studi Kasus Pada Pelanggan Cafe Brotherhood Sinaga, Eka Mayastika; Tampubolon, Lasmaria; Sinaga, Shania
Management And Business Progress Vol. 2 No. 1 (2023): Management and Business Progress Edisi Juni 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i1.68

Abstract

This study aims to determine the Analysis of Factors Affecting Consumer Satisfaction Cafe Brotherhood. The research method used is a quantitative method using SPSS version 25.00 which was collected from the results of distributing questionnaires to 88 respondents to Cafe Brotherhood visitors. The analytical method used in this study uses an instrument test, namely the validity test and reliability test. Classical assumption test, namely normality test, multicollinearity, and heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely t-test (partial). The results show that the price variable (X1) has a significant effect on consumer satisfaction (Y), the product quality variable (X2) has a significant effect on consumer satisfaction (Y), the service quality variable (X3) has a significant effect on customer satisfaction (Y) and the dominant factor influencing it is the variable of product quality on consumer satisfaction.
Co-Authors Sinaga, Eka Mayastika Tampubolon, Lasmaria