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“Political engineering”: Continuity and novelty in political theory Asfar, Muhammad; Affandi, Mochamad Arif; Asfar, Ais Shafiyah
Jurnal Sosiologi Dialektika Vol. 19 No. 1 (2024): Jurnal Sosiologi Dialektika
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jsd.v19i1.2024.114-124

Abstract

This article discusses the development of the study of “political engineering” and the theoretical discourse used to formulate the continuity and novelty of future studies. It begins by identifying previous studies that serve as the theoretical foundation, and a literature review method is employed to identify the similarities and differences among existing studies, which are then used to formulate new conceptions. The findings indicate that the perspective of “political engineering” has a strong basis and foundation to be developed as a major field of study in Political Science. This is not only due to the variety and development of studies in recent decades, but also because the needs for political science to transform into applicable, practical knowledge capable of addressing contemporary challenges are increasingly urgent. The conception of “new political engineering” focuses on behavior engineering, using psychological mechanisms referred to as hope and fear, directly targeting actors (with or through institutions) and no longer making political institutions the main object of study. Instead, it extends to campaign messages, marketing management, system functions, political institutions, policy products, and policymakers to explain and direct voter behavior.
KETERLIBATAN SELEBRITI SEBAGAI POLITISI: PENGUATAN PARTAI POLITIK ATAU PENGGALANGAN SUARA Khamimiya, Aza Rifda; Fauzi, Agus Machfud; Affandi, Mochamad Arif
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 2 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i2.2608

Abstract

Ahead of the general election, there are more and more celebrities to enter politics. This phenomenon becomes a social reality in society when the democratic party takes place. This research seeks to discuss the rationality of parties determining celebrities as candidates for legislation and to find out the existence of celebrities in political party institutions. This research method is descriptive qualitative with case study method. The research subject is Verrell Bramasta's membership in the National Mandate Party. The data were obtained through document studies from online news and also audio-visual recordings from Narasi Newsroom and Metro Tv. To complete the data obtained by library research through e-books, and journals relevant to research. To strengthen this research, the researcher uses an analytical knife with Max Weber's theory of rationality and Bourdue's capital. The results obtained show that the National Mandate Party is cooperating with celebrities because of social capital ownership. Party rationality makes candidates for legislators based on electoral figures. Celebrities are believed to have influence, power, popularity which can influence the party in increasing the electability of the party. Through empowering this capital, it is the main goal of the National Mandate Party to be able to defend the acquisition of parliamentary seats in the 2024 election contestation later, not because of strengthening political party institutions because the joining of celebrities is nothing but because of the persona they have.Menjelang pemilihan umum kian marak selebriti untuk terjun ke dunia politik. Fenomena ini menjadi sebuah realitas sosial di tengah masyarakat ketika pesta demokrasi berlangsung. Penelitian ini berupaya untuk membahas mengenai rasionalitas partai menentukan selebriti sebagai calon legislasi dan untuk mengetahui keberadaan artis pada kelembagaan partai pilitik. Metode penelitian ini adalah kualitatif deskriptif dengan metode studi kasus. Subjek penelitian adalah ketergabungan Verrell Bramasta pada Partai Amanat Nasional. Data diperoleh melalui studi dokumen dari berita online dan juga audio-visual rekaman dari Narasi Newsroom dan Metro Tv. Untuk melengkapi data diperoleh dengan studi kepustakan melalui e-buku, dan jurnal relavan dengan penelitian. Untuk memperkuat penelitian ini, peneliti menggunakan pisau analisis dengan teori rasionalitas Max Weber dan modal milik Bourdue. Hasil yang diperoleh bahwa Partai Amanat Nasional mengandeng selebriti tidak lain karena kepemilikan modal sosial. Rasionalitas partai menjadikan calon legislator berdasarkan electoral figure. Selebriti diyakini memiliki pengaruh, kekuasaan, popularitas yang dapat menginfluancer partai dalam meningkatkan elektabilitas partai. Melalui pemberdayaan modal tersebut menjadi tujuan utama Partai Amanat Nasional untuk dapat mempertahakan perolehan kursi parlemen pada kontestasi pemilu 2024 nanti bukan karena memperkuat kelembagaan partai politik sebab gabungnya selebriti tidak lain karena persona yang dimiliki.