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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Abdidas
Lionary, Krisna Dharmawan
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Economics, Econometrics & Finance Education Health Professions Mathematics Public Health Social Sciences Other

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Pengembangan Pendidikan Manajemen Keuangan dan Investasi di Sekolah SMA Dunia Harapan: Presentasi dan Study Case Tjiang, Nicholas; Giauw, Alfons; Giauw, Vinshen; Leonarto, Yehezkiel; Lionary, Krisna Dharmawan; Chandra, Sheryl Oktaviana Putri; Wunarso, Aron Hadinata; Kwandry, Jessline Trivany; Pikarsa, Christian Marvilo; Wangsa, Handy Wiryanto; Tanesia, Cindy Yoel; Wijaya, Justin
Jurnal Abdidas Vol. 5 No. 5 (2024): October 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v5i5.987

Abstract

Tujuan pengabdian masyarakat ini adalah mengajarkan perencanaan dasar dalam mengelola keuangan dan juga investasi melalui presentasi. Mitra pengabdian adalah Sekolah SMA Dunia Harapan-Makassar. Pesertanya adalah 2 guru dan 34 siswa. Tema pengembangan materi manajemen keuangan dan investasi dimana fokus pembahasan adalah presentasi dan study case. Hasil pengabdian ini adalah mahasiswa mampu menerapkan manajemen keuangan dan investasi dalam mengatur perencanaan keuangan mereka. Terdapat 6 kelompok yang memiliki strategi dalam perencanaan keuangan dan investasi. Kegiatan ini dilakukan dengan cara pemaparan materi, diskusi, dan study case. Hasil pengabdian ini memberikan dampak yang signifikan kepada peserta, dimana peserta mengikuti kegiatan ini selama setengah hari. Peserta memiliki ide-ide yang unik dalam membuat strategi dalam merencanakan keuangan.
QUANTIFYING REAL-TIME RETAIL IMPACT: INFLUENCER MEDIATION IN BOOSTING FASHION INTENTION Erwin, Erwin; Triady, Gefael; Chandra, Francesco; Lionary, Krisna Dharmawan; Wiasal, Jenifer Mariana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18671

Abstract

This study aims to analyse the causal pathway from Live Streaming Commerce to Purchase Intention in the fashion sector, by validating Influencer as a mediating variable. Using an explanatory quantitative approach, this study applied Partial Least Squares – Structural Equation Modelling (PLS-SEM) to survey data collected from 217 fashion consumers in South Sulawesi who have been involved in livestreaming commerce and are affordable to Influencers. The data collection instrument used was a questionnaire with a Likert scale (5 Scales). The main results show that, although livestreaming commerce has a positive and significant direct influence on Purchase Intent, the mediating influence channelled through Influencers is the dominant and superior transmission channel. These findings confirm that for urban consumers who demand authentic product validation, trusted Influencer figures serve as an essential mechanism that transforms real-time interactions into confidence to transact. The implications of this study are significant for fashion industry players, underscoring the need to shift the focus from just technology features to credible influencer authorisation strengthening strategies to achieve optimal conversion rates in a risk-averse regional market.
Co-Authors Chandra, Francesco Chandra, Sheryl Oktaviana Putri Erwin Erwin Giauw, Alfons Giauw, Vinshen Kwandry, Jessline Trivany Leonarto, Yehezkiel Pikarsa, Christian Marvilo Tanesia, Cindy Yoel Tjiang, Nicholas Triady, Gefael Wangsa, Handy Wiryanto Wiasal, Jenifer Mariana Wunarso, Aron Hadinata