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p-Index From 2020 - 2025
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All Journal Aptisi Transactions on Management Journal of Computer Science and Technology Application
Priandito
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Computer Science & IT Decision Sciences, Operations Research & Management Other

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Impact of Digital Innovations on Business Competitiveness and Sustainability – A Data-Driven Approach Priandito; Ramadan, Ahmad; Kuusk, Taavi
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2414

Abstract

This study examines the critical interplay between digital innovations, business competitiveness, and sustainability, providing empirical evidence on their inter- connections. Digital innovations, encompassing technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT), have emerged as transformative forces driving efficiency and enabling sustainable practices. The research employs a quantitative design, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data from diverse organi- zations. Results confirm that digital innovations significantly enhance busi- ness competitiveness, which in turn mediates their positive impact on sustain- ability outcomes. The findings underscore the necessity for strategic align- ment of technological adoption with business objectives to achieve competitive differentiation and meet sustainability goals. Key insights reveal that sector- specific strategies are essential for maximizing the benefits of digital transfor- mation. Manufacturing benefits from predictive maintenance, retail achieves supply chain transparency, finance leverages blockchain for ESG reporting, and technology focuses on scalable, sustainability-integrated solutions. The study also highlights the role of supportive regulatory frameworks and cross-sector collaboration in fostering innovation and sustainability. These insights con- tribute to academic discourse and provide actionable guidance for policymak- ers and industry leaders. Future research should explore longitudinal impacts and cross-industry dynamics to deepen the understanding of digital innovations’ role in sustainable economic growth.
The Influence of E-Commerce and Digital Marketing on Startupreneur Performance Using PLS-SEM Meria, Lista; Andriyansah; Priandito; Lutfiani, Ninda; Awhina, Ridan Ahsani Te
CORISINTA Vol 2 No 1 (2025): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i1.82

Abstract

Startupreneurs increasingly rely on technology to manage their business, especially in using e-commerce applications and digital business marketing strategies. This research investigates the influence of e-commerce applications and digital business marketing on startup entrepreneur performance. The research method used is an online survey of 150 startup entrepreneurs in Indonesia who are active in various industries. Data was collected using a questionnaire that measures the level of use of e-commerce applications, digital business marketing practices, and startupreneur performance based on factors such as revenue growth, customer satisfaction, and market visibility. The results of the analysis show that the use of e-commerce applications has a significant favourable influence on startupreneur performance. Startupreneurs who actively use e-commerce applications tend to have higher revenue growth and better levels of customer satisfaction. Additionally, digital business marketing strategies were also found to positively affect startup business performance, especially in increasing market visibility and broader market penetration. This research makes an essential contribution to understanding how technology and digital marketing strategies can help improve startupreneur performance. The practical implication of this research is the importance of integrating e-commerce applications and digital business marketing in startup business growth strategies. Steps to improve startupreneur performance could involve investing in digital technology and improving skills in managing online marketing strategies.
Co-Authors Andriyansah . Awhina, Ridan Ahsani Te Kuusk, Taavi Meria, Lista Ninda Lutfiani Ramadan, Ahmad