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All Journal Aptisi Transactions on Technopreneurship (ATT) Journal of Computer Science and Technology Application
Awhina, Ridan Ahsani Te
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Cyberpreneurship Research Trends and Insights from 1999 to 2023 Aprillia, Ariesya; Kuswoyo, Chandra; Kristiawan, Allen; Sunarjo, Richard Andre; Awhina, Ridan Ahsani Te
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.421

Abstract

Cyberpreneurship, as a subset of entrepreneurship, is an emerging field focusing on the use of digital platforms and technologies in business. This study aims to analyze the development and trends in cyberpreneurship research over the past 17 years (1999-2023). The objective s to map the landscape of cyberpreneurship publications, identifying key countries, institutions, journals, authors, and keywords that dominate the field. Using the Dimensions citation indexing database, a bibliometric analysis was conducted, employing VOSviewer for visualizing the relationships among authors, institutions, and keywords. Data was examined based on publication pairs, co-authorship networks, and keyword co-occurrence. The analysis shows that Malaysia leads in cyberpreneurship research, with Multimedia University as the most influential institution, and Education and Training as the most cited journal. The research also highlights a significant growth in cyberpreneurship studies, especially in the last few years, indicating its increasing importance post-COVID-19. The findings suggest that cyberpreneurship is still in its early stages, with substantial potential for future research, particularly in the application of artificial intelligence and digital business models. Further exploration is recommended, especially in countries like Indonesia, where digital entrepreneurship is rapidly evolving.
The Influence of E-Commerce and Digital Marketing on Startupreneur Performance Using PLS-SEM Meria, Lista; Andriyansah; Priandito; Lutfiani, Ninda; Awhina, Ridan Ahsani Te
CORISINTA Vol 2 No 1 (2025): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v2i1.82

Abstract

Startupreneurs increasingly rely on technology to manage their business, especially in using e-commerce applications and digital business marketing strategies. This research investigates the influence of e-commerce applications and digital business marketing on startup entrepreneur performance. The research method used is an online survey of 150 startup entrepreneurs in Indonesia who are active in various industries. Data was collected using a questionnaire that measures the level of use of e-commerce applications, digital business marketing practices, and startupreneur performance based on factors such as revenue growth, customer satisfaction, and market visibility. The results of the analysis show that the use of e-commerce applications has a significant favourable influence on startupreneur performance. Startupreneurs who actively use e-commerce applications tend to have higher revenue growth and better levels of customer satisfaction. Additionally, digital business marketing strategies were also found to positively affect startup business performance, especially in increasing market visibility and broader market penetration. This research makes an essential contribution to understanding how technology and digital marketing strategies can help improve startupreneur performance. The practical implication of this research is the importance of integrating e-commerce applications and digital business marketing in startup business growth strategies. Steps to improve startupreneur performance could involve investing in digital technology and improving skills in managing online marketing strategies.
Co-Authors Andriyansah . Aprillia, Ariesya Chandra Kuswoyo Kristiawan, Allen Meria, Lista Ninda Lutfiani Priandito Sunarjo, Richard Andre