Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
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This Author published in this journals
All Journal Aptisi Transactions on Management Journal of Social Research
Heru Riza Chakim, Mochamad
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Innovative Strategies Using Gojek and Grab Digital Platforms to Boost Brand Sales Heru Riza Chakim, Mochamad; Mulyati; Bimantoro; Partogi, Chris
APTISI Transactions on Management (ATM) Vol 9 No 2 (2025): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i2.2464

Abstract

In the digital era, shifting consumer behaviors and advancing technology ne- cessitate innovative marketing strategies. This study examines how brands leverage on-demand platforms like Gojek and Grab to enhance sales, market reach, and engagement, situated within global digital transformation trends akin to platforms like Uber Eats. Employing a qualitative case study and literature analysis, it identifies strategies grounded in theories such as consumer loyalty and customer value, including location-based promotions (used by 70% of businesses), data-driven personalization, and loyalty programs (adopted by 80%). These approaches improve distribution and create personalized cus- tomer experiences, with reviews and analytics informing decisions. However, challenges like high commission fees and algorithm dependency, particularly for MSMEs, require strategic solutions. Findings highlight that platform col- laborations drive competitive advantage, mirroring global platform economies. This research offers actionable insights for MSMEs and enterprises to design effective digital strategies and recommends exploring platform applications in non F&B sectors for future studies, contributing to digital marketing literature and practice in dynamic markets.
Business Development Strategy with SWOT Analysis Method at PT Jaho Mulya Sunjaya Zahrani, Amelia Mutiara; Heru Riza Chakim, Mochamad; Mulyati , Mulyati
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2611

Abstract

Digital marketing has become one of the most effective tools in increasing brand awareness, especially in the academic environment. This study aims to evaluate the effectiveness of digital marketing strategies implemented at Raharja University in increasing brand awareness among students and prospective students. The methods used in this study are surveys and quantitative data analysis, with the population of active students and prospective students who register. The results show that the use of social media and digital content significantly contributes to increasing brand awareness. This research provides important insights for the university in formulating a more effective and efficient marketing strategy.
Co-Authors Bimantoro Mulyati Mulyati , Mulyati Partogi, Chris Zahrani, Amelia Mutiara