Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Social Research
Zahrani, Amelia Mutiara
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Business Development Strategy with SWOT Analysis Method at PT Jaho Mulya Sunjaya Zahrani, Amelia Mutiara; Heru Riza Chakim, Mochamad; Mulyati , Mulyati
Journal of Social Research Vol. 4 No. 9 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i8.2611

Abstract

Digital marketing has become one of the most effective tools in increasing brand awareness, especially in the academic environment. This study aims to evaluate the effectiveness of digital marketing strategies implemented at Raharja University in increasing brand awareness among students and prospective students. The methods used in this study are surveys and quantitative data analysis, with the population of active students and prospective students who register. The results show that the use of social media and digital content significantly contributes to increasing brand awareness. This research provides important insights for the university in formulating a more effective and efficient marketing strategy.
Co-Authors Heru Riza Chakim, Mochamad Mulyati , Mulyati