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All Journal Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Jurnal Kendali Teknik dan Sains
Gunawan Budi Susilo
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PENDAMPINGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM BATIK DI DUSUN PIJENAN Muhammad Sigit Darmawan; Aulia Rahma Kusumaningtyas; Naufal al-Haq; Nisrina Indy Saqifa; Nafa Elifah Khairunnisa; Dani Darmawan; R. Rully Mahendra; Dimas Alfandi; Fahmi Muharomi Dzikri; Adi Putra; Nadiva Freya Danella; Gunawan Budi Susilo
Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama Vol. 25 No. 1 (2025)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/aplikasia.v25i1.4216

Abstract

Abstract - Digital marketing strategies are crucial factors in improving the competitiveness of MSMEs in the era of globalization. Dusun Pijenan, a batik producer in Bantul Regency, faces challenges in marketing its products. Reliance on conventional marketing methods has limited the market reach of batik MSMEs in Dusun Pijenan. Currently, 80% of batik MSME sales in Dusun Pijenan rely on resellers, while only 20% come from direct buyers. This situation results in lower selling prices to resellers, thereby limiting business revenue. Therefore, a digital marketing training and mentoring program has been designed to assist batik MSMEs in Dusun Pijenan in optimizing digital technology to enhance market potential and competitiveness. This mentoring activity uses the Participatory Action Research (PAR) method, which directly involves MSME actors in the planning and implementation of digital marketing strategies. Several factors, such as limited technological knowledge, difficulties in managing digital marketing accounts, and a lack of personnel to manage digital platforms, pose challenges that need to be addressed during the mentoring process. The results of the activity showed a significant increase in visibility and customer interaction through the creation of digital marketing platforms, such as Instagram and WhatsApp Business. Additionally, the growth in online visitors from the creation of digital platforms was successfully implemented by the seven batik MSMEs in Dusun Pijenan. This mentoring program demonstrates that digital marketing can enhance the market potential and competitiveness of MSMEs in a sustainable manner.
Pengaruh Katalis Zeolit terhadap Mass Balance dan Sebaran Senyawa Hidrokarbon pada Minyak Hasil Pirolisis Limbah Plastik Prabuditya Bhisma Wisnu Wardhana; Nur Hayati; Gunawan Budi Susilo; Beni Tri Sasongko
Jurnal Kendali Teknik dan Sains Vol. 3 No. 3 (2025): Juli: Jurnal Kendali Teknik dan Sains
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jkts-widyakarya.v3i3.5206

Abstract

The problem of plastic waste has developed into an urgent global environmental crisis, due to the nature of plastic that is difficult to decompose and can persist in the environment for hundreds of years. This study explores pyrolysis as a promising oxygen-free thermal conversion technology to overcome plastic waste by converting it into valuable products such as oil, gas, and char. The main focus of the study is the use of zeolite catalysts in the pyrolysis of polyethylene plastic waste from household waste, with a total mass of 1.5 kg of plastic waste and 200 grams of zeolite catalyst. The catalyst used, natural zeolite from Klaten, Central Java, was heated at a temperature of ±200°C before being used in a pyrolysis reactor at an operating temperature of 450°C for ±4 hours. The results showed that the use of zeolite catalysts reduced the percentage of liquid and solid products, but increased the percentage of gas products. In addition, the use of catalysts tended to reduce the content of medium fractions (C11-C22) and paraffin fractions, while increasing the light fractions (C4-C11) and olefin fractions. These findings indicate the potential of pyrolysis as a sustainable solution to the plastic waste problem with positive impacts on the environment and economy.
Co-Authors Adi Putra Aulia Rahma Kusumaningtyas Beni Tri Sasongko Dani Darmawan Dimas Alfandi Fahmi Muharomi Dzikri Muhammad Sigit Darmawan Nadiva Freya Danella Nafa Elifah Khairunnisa Naufal al-Haq Nisrina Indy Saqifa Nur Hayati R. Rully Mahendra Wisnu Wardhana, Prabuditya Bhisma