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All Journal Aplikasia: Jurnal Aplikasi Ilmu-Ilmu Agama Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil
Muhammad Sigit Darmawan
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Electrical & Electronics Engineering Engineering Social Sciences Other

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Analisis Keterlambatan dalam Pelaksanaan Proyek Konstruksi Rumah Hunian Dempsey Hill, Citraland Utara, Kota Surabaya Yafie Abdillah Akbar; Ridho Bayu Aji; Gentur Prihartono; Muhammad Sigit Darmawan; Budi Suswanto
Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil Vol. 3 No. 3 (2025): Juli: Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipi
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/konstruksi.v3i3.983

Abstract

This journal examines the factors that have the potential to cause delays in the implementation of the Dempsey Hill residential housing construction project, North Citraland, Surabaya. Projects managed by CV. Tirta Kusuma has a target of completion in 10 months, but there are indications of delays that affect the schedule and costs. This study aims to identify and analyze the dominant factors causing delays, such as project management, material procurement, and human resources. The methods used include observation, questionnaire distribution, and literature study. The results of this analysis are expected to provide recommendations to improve time management, resource efficiency, and control of future construction projects. The results of data analysis in this study indicate that project delays are primarily caused by material delays and errors in work execution, as concluded based on the results of factor analysis.
PENDAMPINGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM BATIK DI DUSUN PIJENAN Muhammad Sigit Darmawan; Aulia Rahma Kusumaningtyas; Naufal al-Haq; Nisrina Indy Saqifa; Nafa Elifah Khairunnisa; Dani Darmawan; R. Rully Mahendra; Dimas Alfandi; Fahmi Muharomi Dzikri; Adi Putra; Nadiva Freya Danella; Gunawan Budi Susilo
Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama Vol. 25 No. 1 (2025)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/aplikasia.v25i1.4216

Abstract

Abstract - Digital marketing strategies are crucial factors in improving the competitiveness of MSMEs in the era of globalization. Dusun Pijenan, a batik producer in Bantul Regency, faces challenges in marketing its products. Reliance on conventional marketing methods has limited the market reach of batik MSMEs in Dusun Pijenan. Currently, 80% of batik MSME sales in Dusun Pijenan rely on resellers, while only 20% come from direct buyers. This situation results in lower selling prices to resellers, thereby limiting business revenue. Therefore, a digital marketing training and mentoring program has been designed to assist batik MSMEs in Dusun Pijenan in optimizing digital technology to enhance market potential and competitiveness. This mentoring activity uses the Participatory Action Research (PAR) method, which directly involves MSME actors in the planning and implementation of digital marketing strategies. Several factors, such as limited technological knowledge, difficulties in managing digital marketing accounts, and a lack of personnel to manage digital platforms, pose challenges that need to be addressed during the mentoring process. The results of the activity showed a significant increase in visibility and customer interaction through the creation of digital marketing platforms, such as Instagram and WhatsApp Business. Additionally, the growth in online visitors from the creation of digital platforms was successfully implemented by the seven batik MSMEs in Dusun Pijenan. This mentoring program demonstrates that digital marketing can enhance the market potential and competitiveness of MSMEs in a sustainable manner.
Co-Authors Adi Putra Aulia Rahma Kusumaningtyas Budi Suswanto Dani Darmawan Dimas Alfandi Fahmi Muharomi Dzikri Gentur Prihartono Gunawan Budi Susilo Nadiva Freya Danella Nafa Elifah Khairunnisa Naufal al-Haq Nisrina Indy Saqifa R. Rully Mahendra Ridho Bayu Aji Yafie Abdillah Akbar