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All Journal Journal Analytica Islamica NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Multidisciplinary Science: MIKAILALSYS
Lies Utami Efni Safitri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Education Environmental Science Physics Social Sciences Other

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Peran Mahasiswa KKN UIN SU Kelompok Desa Stabat Lama dalam Mewujudkan Moderasi Beragama, Pencegahan Stunting, dan Pengentasan Kemiskinan Ekstrem di Desa Stabat Lama Lies Utami Efni Safitri; Habib Munawir Hasibuan; Fatirrohman Alamsyah; Fithri Az-Zahra; Saibarani Nabila
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6809

Abstract

This article examines the role of students of the Real Work Lecture (KKN) of the State Islamic University of North Sumatra in Stabat Lama Village in supporting community development through an integrative approach that covers three main areas, namely religious moderation, stunting prevention, and extreme poverty alleviation. The religious moderation program is carried out through Maghrib Mengaji, Gebyar Islami, and interfaith dialogue, which has been proven to strengthen tolerance and social harmony in the community. The stunting prevention program is realized through the provision of supplemental food (PMT) based on local ingredients, which is able to improve the nutritional status of toddlers while preventing the risk of new stunting. Furthermore, the community economic empowerment program is carried out through ecoprint training with eco pounding techniques that produce works of selling value and open up opportunities for environment-based businesses. The results of the activities show that the three programs complement each other and contribute to improving health, economic independence, and socio-religious harmony. The real impact of the implementation of this program is not only felt in the short term, but also provides the foundation for the development of a more independent and sustainable society. Through the active involvement of students, KKN activities succeeded in connecting academic theory with real practice in the field, so that it was able to provide contextual solutions to village problems. The empowerment carried out also emphasizes inclusive community participation, especially vulnerable groups such as housewives and toddlers, so as to provide more equitable benefits. Thus, KKN in Stabat Lama Village represents a holistic, sustainable, and relevant service model to the achievement of the Sustainable Development Goals (SDGs).
COMMUNICATION AUDIT OF THE BINJAI CITY NATIONAL NARCOTICS AGENCY (BNN) IN SOCIALIZING THE DANGERS OF DRUGS Dian Permata; Lies Utami Efni Safitri
Journal Analytica Islamica Vol 15, No 3 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i3.29420

Abstract

This study aims to analyze the communication audit of the National Narcotics Agency (BNN) of Binjai City in implementing socialization of the dangers of drug abuse, with a focus on the message planning process, the use of communication media, audience response, and obstacles to program evaluation. This study used a descriptive qualitative approach with data collection techniques through in-depth interviews with three informants from the BNN Binjai City public relations department, observation of socialization activities, and documentation. The results showed that the socialization activities were carried out informatively and persuasively through direct counseling, interactive discussions, visual media, and the use of social media. The socialization messages were also tailored to the characteristics of the audience, thus encouraging participation and a positive response from the community. However, the communication audit showed that the evaluation aspect remains a major weakness. Program evaluation is still general, focusing on the number of participants and activity participation, and is not supported by measurable indicators, standardized evaluation instruments, or systematic management of community feedback. This finding confirms that the effectiveness of socialization of the dangers of drugs is determined not only by the success of message delivery, but also by the organization's ability to evaluate the impact of communication on an ongoing basis. This study recommends strengthening data-driven evaluation systems, developing measurable success indicators, and optimizing communication technology to increase the effectiveness of the Binjai City National Narcotics Agency (BNN) outreach program.
THE USE OF INSTAGRAM SOCIAL MEDIA IN REGIONAL TOURISM BRANDING: A STUDY OF THE @visit.langkat ACCOUNT Stevani Stevani; Lies Utami Efni Safitri
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.29032

Abstract

This study aims to analyze the use of Instagram as a tool for regional tourism branding through the @visit.langkat account using the Stimulus-Organism-Response (SOR) theory approach. The research employs a descriptive qualitative method with data collection techniques including observation, in-depth interviews, and documentation. The results show that visual content such as photos and videos of natural attractions, adventure activities, and tourist experiences serve as effective stimuli in attracting audience attention. These stimuli are processed by the audience, leading to the formation of positive perceptions of Langkat Regency tourism, such as being natural, attractive, and diverse. The responses generated include increased interest in visiting, curiosity, and actions to seek further information about the destinations. However, the study also finds limitations in the lack of detailed information regarding access, ticket prices, and facilities. Overall, Instagram is proven to be an effective medium for tourism branding, but it needs to be supported by more complete and consistent information delivery.
Public Relations Marketing Strategy in Building Brand Awareness through Instagram: Habibu Cake Case Study Wulan Sari Putri; Lies Utami Efni Safitri
Journal of Multidisciplinary Science: MIKAILALSYS Vol 4 No 2 (2026): Journal of Multidisciplinary Science: MIKAILALSYS
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mikailalsys.v4i2.10039

Abstract

The rapid growth of social media, particularly Instagram, has transformed Marketing Public Relations (MPR) strategies for small and medium-sized enterprises (SMEs) in Indonesia’s increasingly competitive digital landscape. However, Habibu Cake, a local artisan dessert SME based in Medan, North Sumatra, continues to face challenges in optimizing brand awareness despite its active use of Instagram, while scholarly attention to the role of MPR in building brand awareness among culinary SMEs in Medan remains limited. This study aims to analyze the MPR strategies implemented by Habibu Cake through Instagram and examine their role in strengthening brand awareness. A qualitative descriptive method with a single case study approach was employed. Data were collected through in-depth interviews with five consumers and active followers of the @habibu.cake Instagram account, non-participatory observation of the account from January to March 2024, and documentation analysis of published content from 2022 to 2024. The findings reveal three interconnected MPR pillars: structured and authentic content creation based on five content pillars, strategic endorsement involving 19 local micro-influencers across 28 campaigns, and consistent community engagement generating approximately 340 user-generated content items per month. These strategies contributed to substantial growth, including a 477% increase in followers, a 589% increase in average reach per post, a 124% increase in engagement rate reaching 4.7%, a 656% increase in monthly user-generated content, and a 797% increase in profile visits. The study concludes that a consistent, authentic, and community-driven MPR approach on Instagram is highly effective in progressively building brand awareness for local culinary SMEs. These findings contribute to digital marketing communication literature by offering a three-pillar MPR model and provide practical implications for local culinary SMEs in Indonesia to develop effective, adaptive, and sustainable Instagram-based brand communication strategies.
Co-Authors Dian Permata Fatirrohman Alamsyah Fithri Az-Zahra Habib Munawir Hasibuan Saibarani Nabila Stevani Stevani Wulan Sari Putri