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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Manajemen, Akuntansi, Ekonomi
Rahman Rahim, Abdul
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Economics, Econometrics & Finance Other

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Consumer Experience and Loyalty in the Metaverse: A Systematic Review Arie Bowo, Ferdian; Rahman Rahim, Abdul; Nut, Nut
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1739

Abstract

This study synthesizes eight articles through a systematic literature review and meta-synthesis to explore consumer experiences in the metaverse and their influence on brand loyalty. Six key themes were identified: Immersion–Presence–Awe Pathway, Avatar and Personalization, Visual Cognition and Decision-Making, Social Presence and Community Identity, Brand Anthropomorphism and Loyalty, and Habituation and Experience Dynamics. Findings show that technological factors such as immersion, avatars, personalization, and visual design act as stimuli that trigger cognitive and emotional responses, including presence, awe, and brand love, shaping engagement, purchase intentions, and loyalty. The study highlights the complex interaction of cognitive, affective, and conative dimensions in immersive environments and underscores the importance for marketers to create interactive, personalized, and sustainable experiences that sustain long-term consumer engagement.
KEEFEKTIFAN PEMBELAJARAN BERDIFERENSIASI TERHADAP HASIL BELAJAR BAHASA INDONESIA SISWA KELAS III SDN 1 PAKALU I Endah Lestari, Putri; Rahman Rahim, Abdul; Bahri, Aliem
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 3 September 2025 In Order
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.32555

Abstract

The main problem of this research is to determine the effectiveness of differentiated learning on Indonesian language learning outcomes for third-grade students at SDN 1 Pakalu I. This study aims to investigate the effectiveness of differentiated learning on Indonesian language learning outcomes for third-grade students at SDN 1 Pakalu I in classes that use differentiated learning and those that do not, as well as to determine whether there are differences in Indonesian language learning outcomes among third-grade students at SDN 1 Pakalu I. This study uses a quasi-experimental research method. The population of this study consists of all third-grade students at SDN 1 Pakalu I. The sampling technique used is total sampling or saturated sampling. The instrument used is a test instrument in the form of multiple-choice questions to measure student learning outcomes with a Pre-Test Post-Test Control Group Design. Based on the research findings, the Indonesian language learning outcomes of students in the experimental class that used differentiated learning showed 94% in the category of mastery learning and 6% in the category of not mastering. The level of Indonesian language learning outcomes in the control class that did not use differentiated learning showed 50% mastery learning and 50% not mastering. The hypothesis test results obtained a sig (2-tailed) of 0.000, meaning H0 is rejected (0.000 < 0.05). H1 is accepted because sig (tailed) > α or (0.166 > 0.05). In the T-test analysis, sig > t-table or (4.742 > 2.036). The hypothesis testing concludes that there is a significant difference in learning outcomes between students in the experimental class using the differentiated learning approach and the control class using conventional learning models in Indonesian language learning at SDN 1 Pakalu I.
PENGARUH PENGGUNAAN MEDIA VIDIO YOUTUBE TERHADAP HASIL BELAJAR BAHASA INDONESIA PADA MATERI KALIMAT EFEKTIF STUDI PADA SISWA KELAS IV SD MUHAMMADIYAH 10 TALLO lisma, Lisma; Rahman Rahim, Abdul; Akhir, Muh
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.45691

Abstract

This study aims to determine the effect of YouTube video media on the learning outcomes of fourth-grade students in the Indonesian language, particularly in the effective sentences section, at Muhammadiyah 10 Elementary School, Tallo. This study used a quantitative approach with a Pre-Experimental Design in the form of a One Group Pretest-Posttest Design. The sample consisted of 23 students, selected using a saturated sampling technique. The results showed that the average pretest score was 60, which is in the low category, while the average posttest score increased to 85.86, which is in the high category. The percentage of student learning completion also increased, from 13.04% in the pretest to 91.30% in the posttest. The results of the hypothesis test showed that the calculated t-value of 11.98 was greater than the t-table of 1.717 at a significance level of 0.05 (11.98 > 1.717), thus H₀ was rejected and H₁ was accepted.
Co-Authors Akhir, Muh Aliem Bahri, Aliem Arie Bowo, Ferdian Endah Lestari, Putri Lisma Lisma, Lisma Nut, Nut