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All Journal JURNAL LENTERA AKUNTANSI Jurnal Ekualisasi Journal of Community Research & Engagement (JCRE)
Hakim, Melati Puspita
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Community Research

 1 
Pemanfaatan Platform Digital E-commerce Tiktok & Shopee Affiliate dalam Manajemen Resiko dan Ketahanan UMKM Budidaya Jangkrik dan Usaha Dimsum Nurrahman, Syafran; Saefullah, Aep; AR, Rasmawati; Sitohang, Ronny Marthin; Syaputra, Riawan; Hakim, Melati Puspita
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/qezr3z08

Abstract

Amid declining productivity in MSMEs that leads to decreased sales profit, there is a significant threat to business owners of both large and small scales. Therefore, a strategy is needed to minimize risk management and maintain business resilience so that MSMEs can continue to operate well and achieve the appropriate profit. This issue is experienced by Mr. Jhandriansyah, the owner of a dim sum and cricket farming business in the Pondok Benda, Pamulang area, who faces challenges in marketing his cricket and dim sum products. The purpose of this research is to assist the business owner in innovating the digitalization of MSME cricket farming and dim sum production by utilizing the digital e-commerce platforms Tiktok and Shopee Affiliate. The research methods used include observation, interviews, and documentation. The conclusion drawn from this research is that utilizing the digital e-commerce platforms Tiktok and Shopee Affiliate is expected to help Mr. Jhandriansyah avoid losses and bankruptcy in cricket farming and dim sum production, as well as to enhance seller relations both domestically and internationally
Edukasi Keuangan dan Pemasaran untuk Peternak Jangkrik: Kunci Kesuksesan UMKM Hakim, Melati Puspita; Syaputra, Riawan; Herawati, Tuti; Sutariyono, Sutariyono; Saefullah, Aep; Adiguna, Patria; Aisha, Neila
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/t36msx35

Abstract

This community service activity aims to enhance the knowledge of cricket farmers in financial recording and marketing strategies to help their businesses grow effectively. Conducted on May 25, 2024, this event took place at a cricket farming UMKM (Micro, Small, and Medium Enterprises) located on Jln. Benda Permai II, Pd Benda, Pamulang District, South Tangerang. The activity is a collaboration between Sekolah Tinggi Ilmu Ekonomi Ganesha (STIE GANESHA) and local farmers. The program ran from 08:00 to 12:00 WIB and aimed to apply knowledge and research findings to improve community welfare. The participating lecturers conducted research covering digital marketing, financial analysis, and human resource development. The results of this research are expected to improve production efficiency, marketing, and financial management of UMKM. The main problems faced by the farmers include limited access to bank loans and a lack of strategies to increase sales. Through this program, STIE Ganesha is committed to supporting and developing the potential of local UMKM, while also contributing positively to the welfare of the South Tangerang community.The results of this activity showed an increase in financial and marketing literacy among cricket farming UMKM owners. Jhandriansyah, a dim sum entrepreneur and cricket farmer, expressed his gratitude for the guidance provided, stating that the collaboration with STIE Ganesha greatly helped his business grow
Pelatihan dan Pengembangan Sumber Daya Manusia pada UMKM Melalui Keterampilan Digital dalam Produksi Pangan Adiguna, Patria; Sutariyono, Sutariyono; Aisha, Neila; Herawati, Tuti; Nurrahman, Syafran; Saefullah, Aep; AR, Rasmawati; Hakim, Melati Puspita; Syaputra, Riawan; Sitohang, Ronny Marthin
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/v1sgmx97

Abstract

This training aims to address human resource management (HRM) in the digital era and efforts to enhance the productivity of small and medium enterprises (SMEs). The challenges faced by SMEs, such as low productivity, added value, and product quality, are also a primary focus of this training. The activity was conducted on Saturday, May 25, 2024, at Jl Benda Permai III, Kampung Parakan Rt 06 Rw 09 Pondok Benda, Pamulang District, South Tangerang. The implementation methods included seminars, discussions, and hands-on practice. The participants consisted of 10 lecturers from STIE Ganesha and 20 business owners of Dimsum and cricket farmers. The training results indicated that HR professionals need to master strategic competencies, including understanding organizational values, talent management, leadership, and the use of digital technology. Additionally, they need to position the business strategically, build trust-based relationships, and manage various business pressures. The training also emphasized the importance of modernizing business systems and systematic policies as an alternative to increasing regional competitiveness and improving SME performance. Digital skills development, financial management, and information technology proficiency were identified as crucial needs for SME actors. This training provided valuable insights for HR professionals and SME stakeholders in understanding the importance of HRM in the digital era and enhancing SME productivity. Implementing effective strategies in HRM and productivity improvement will help achieve sustainable SME development goals and make a more significant contribution to the national economy
Co-Authors Adiguna, Patria Aep Saefullah AR, Rasmawati Moh. Tahang Neila Aisha Sitohang, Ronny Marthin Sitohang, Rony Marthin Sutariyono, Sutariyono Syafran Nurrahman Syaputra, Riawan Tuti Herawati