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All Journal Asian Journal of Community Services (AJCS)
Mukhorrobin, Ahmad
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Computer Science & IT Education Social Sciences

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Assistance in Digitalization of Marketing and Customer Satisfaction Programs at MSMEs Batika Indonesia Nuvriasari, Audita; Mukhorrobin, Ahmad; Harsoyo, Titik Desi
Asian Journal of Community Services Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v3i11.12193

Abstract

Batik is one of Indonesia's cultural heritages that is already very well-known at the international level and has been designated by UNESCO as an intangible cultural heritage. Technological developments have a strong impact on business strategies carried out by MSMEs, one of which is in the aspect of marketing strategy. The purpose of this community service activity is to assist MSMEs in developing marketing strategies through promotion and measuring customer satisfaction. The activity partner is MSMEs Batika Indonesia, which is mainly engaged in batik bags. The mentoring program implemented is to develop digital marketing content, develop promotional tools and compile instruments to measure customer satisfaction. The achievements of this activity are the increasing variety of digital marketing content and the level of consumer satisfaction is measured.
Co-Authors Audita Nuvriasari Titik Desi Harsoyo, Titik Desi