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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Manajemen Riset Inovasi Manajemen Kreatif Jurnal Jurnal Manajerial dan Bisnis Tanjungpinang Jurnal Bersama Pengabdian Kepada Masyarakat Jurnal Riset dan Inovasi Manajemen
Mefri Yudi Wisra
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Pengaruh Komunikasi, Kualitas Layanan Dan Fasilitas Terhadap Kepuasan Pelanggan CV. TV Kabel Madani Service Indra Nara Persada; Dewi Permatasari; Mulawarman; Mefri Yudi Wisra; Andi Amang
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v2i2.210

Abstract

Kepuasan dari jasa yang diberikan perusahaan kepada konsumen harus selalu untuk bisa memahami pelanggan dan merancang memperbaiki kualitas jasanya. Maka dari itu perusahaan harus mempertimbangkan komunikasi, kualitas layanan dan fasiltias yang diberikan kepada Pelanggan. Populasi dalam penelitian ini adalah pelanggan atau pelanggan jumlah populasi dari bulan Juni 2022- Desember 2022 sebanyak 101 Pelanggan. Sampel pada penelitian ini adalah sebanyak 81 pelanggan CV. Tv Kabel Madani Service jumlah sampel didapatkan dari rumus slovin. Penelitian kuantitatif merupakan kegiatan setelah data seluruh responden atau sumber data lain terkumpul. Analisis data dengan bantuan program peranti lunak SPSS versi 25. Nilai Adjusted R Square (R2) sebesar 0,843 atau sebesar 84,3%. Hasil pengujian ini secara statistik membuktikan bahwa komunikasi, kualitas layanan dan fasiltias secara bersama-sama berpengaruh secara signifikan terhadap kepuasan Pelanggan sebesar 84,3%. dan sisanya 15,7% merupakan faktor lain Uji F diperoleh nilai F hitung dari memiliki nilai F sebesar 144,536 > F tabel 2,72, nilai signifikansi diperoleh 0,000 < α 0,05.
Pengaruh Direct Marketing Dan Product Quality Terhadap Minat Beli Pada Live Streaming Marketing Online Shop Mefri Yudi Wisra; Mulyadi Mulyadi; Indra Nara; Febri Edward
Manajemen Kreatif Jurnal Vol. 1 No. 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2822

Abstract

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered. The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.
Pengembangan SDM Berjiwa Wirausaha: Mindset, Skill, dan Aksi di Kelurahan Galang Baru, Batam Hutri Agus Romi; Mefri Yudi Wisra; Mulyadi, Mulyadi
Jurnal Bersama Pengabdian Kepada Masyarakat (SAMAMAS) Vol. 1 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/samamas.v1i2.247

Abstract

This report presents the implementation of a Field Work Lecture (KKL) program focused on enhancing entrepreneurial mindset, skills, and actions in Galang Baru Sub-district, Galang District, Batam City, Riau Islands Province. The primary issue addressed is the limited entrepreneurial orientation among the local community, particularly in utilizing available local resources. Despite the area's considerable potential to foster entrepreneurship, the prevailing challenges include a lack of entrepreneurial mindset, insufficient technical competencies, and minimal concrete efforts to initiate business ventures. The KKL program aimed to provide targeted education and training to strengthen the quality of human resources capable of engaging in entrepreneurship. Conducted over two days, from May 17 to May 18, 2025, the program involved 32 participating students. The methodological approach emphasized community engagement, prioritizing the development of three core entrepreneurial elements: mindset, skills, and practical action. The implementation process included field observation, preparation of outreach materials, community engagement, training sessions, and mentorship for locally owned businesses. The results of the program indicate a substantial improvement in community awareness of entrepreneurial thinking, with an increase from 40% to 85%. Similarly, mastery of entrepreneurial skills rose from 20% to 70%. Furthermore, 70% of participants demonstrated tangible entrepreneurial initiatives, either individually or in groups. These outcomes affirm that an integrated approach—encompassing mindset development, skill enhancement, and actionable initiatives—can effectively promote sustainable economic empowerment at the local level..
Pengaruh Workforce Agility, Job Satisfaction, dan Work Engagement terhadap Adaptive Perfomance Karyawan PT. MMT Buana Logistik Muhammad Farhan; Hendri Herman; Mefri Yudi Wisra
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8862

Abstract

This study aims to analyze the influence of workforce agility, job satisfaction, and job engagement on employee adaptive performance at PT. MMT Buana Logistik. The dynamic logistics industry requires employees who have high adaptability to technological changes and operational demands. This type of research is quantitative causality with an explanatory approach. The population in this study were all employees of PT. MMT Buana Logistik, totaling 49 people, with the sampling technique used saturated sampling (census). Data were collected through questionnaires with a 5-point Likert scale. Data analysis techniques used included instrument testing (validity and reliability), testing of classical assumptions (normality, multicollinearity, and heteroscedasticity), and multiple linear regression analysis. Hypothesis testing was carried out through t-tests (partial), F-tests (simultaneous) and coefficient of determination (R2). The results showed that workforce agility, job satisfaction, and job engagement partially and simultaneously have a positive and significant influence on employee adaptive performance. These findings imply the importance of managing work flexibility, fulfilling employee satisfaction, and increasing work engagement to build adaptive human resources to support company competitiveness in the logistics industry.  
Pengaruh Pengembangan Kompetensi Teknis, Customer Relationship Management, dan Kualitas Sistem Prosedural terhadap Keunggulan Bersaing pada Perusahaan PT Spectrum Lintas Service Batam Safa Hisham Kabbani; Mefri Yudi Wisra; Suyono Suyono
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.9019

Abstract

Analysis of the business situation experienced by PT Spectrum Lintas Service indicates that the achievement of success in obtaining large-scale project contracts is greatly influenced by the technical image and confidence given by clients. This study aims to investigate the impact of Improving Technical Qualifications, Customer Relationship Management, and Procedural Governance Quality on the Achievement of Competitive Advantage at PT Spectrum Lintas Service. The study population consisted of a total of 141 customers. The data analysis approach used was the SPSS tool to test the research hypothesis through t-test and F-test. The results of the F-test showed a significance probability value of 0.000 smaller than 0.05. Based on the findings, it can be concluded that improving technical qualifications, customer relationship management, and procedural governance quality significantly contribute to the competitive advantage of PT. Spectrum Lintas Service. Improving technical qualifications has a negative but not substantial impact on competitive advantage, with a significance value of 0.110 greater than 0.05. Customer relationship management has an impact on competitive advantage with a significance value of 0.00, which is smaller than 0.05. The quality of the procedural system has a significant influence on competitive advantage.
Pengaruh Motivasi Kerja, Gaya Kepemimpinan, Komitmen Kerja, dan Kerja Sama Tim terhadap Kinerja Pegawai pada Ditpam BP Batam Mefri Yudi Wisra; Muhammad Rahmat; Syarifuddin Syarifuddin; Febdi Edward; Rahmad Budi Harto
Jurnal Riset dan Inovasi Manajemen Vol. 4 No. 1 (2026): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v4i1.6022

Abstract

This study examines the influence of Work Motivation, Leadership Style, Work Commitment, and Teamwork on the Work Performance of employees at the Directorate of Security (Ditpam) of the Batam Business Agency (BP Batam). A quantitative approach with an associative research design was employed. The population consisted of all Ditpam BP Batam employees, totaling 94 respondents, selected using a purposive sampling technique. Data were collected through questionnaires that had been tested for validity and reliability. The collected data were analyzed using multiple linear regression, along with simultaneous testing (F-test) and partial testing (t-test). The results indicate that simultaneously, Work Motivation, Leadership Style, Work Commitment, and Teamwork have a significant effect on employee Work Performance, as shown by an F-count of 12.455, which exceeds the F-table value of 2.47, and a significance value of 0.001 (< 0.05). Partially, each independent variable also demonstrated a significant influence on work performance, with t-count values exceeding the critical t-table value. These findings suggest that higher motivation, effective leadership, strong work commitment, and solid teamwork play an important role in improving employee performance. Therefore, it is recommended that the management of the BP Batam Security Directorate continuously enhance employee motivation, apply participatory leadership practices, strengthen organizational commitment, and foster harmonious teamwork to improve overall work performance.
Pengaruh Durasi Waktu Bongkar Muat, Ketersediaan Fasilitas, dan Jumlah Tenaga Kerja terhadap Produktivitas Kegiatan Bongkar Muat pada Kapal SITC di PT Batam Terminal Petikemas Alya; Rosita Septiani; Mefri Yudi Wisra
Manajerial dan Bisnis Tanjungpinang Vol. 9 No. 1 (2026): Jurnal Manajerial dan Bisnis Tanjung Pinang vol 9 no 1 2026
Publisher : STIE PEMBANGUNAN TANJUNGPINANG

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Durasi Waktu Bongkar Muat, Ketersediaan Fasilitas, dan Jumlah Tenaga Kerja terhadap Produktivitas Kegiatan Bongkar Muat, dengan fokus empiris pada pelayanan operasional kapal SITC di PT Batam Terminal Petikemas. Menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda, penelitian ini mengumpulkan data melalui penyebaran kuesioner terstruktur kepada 65 responden yang terlibat langsung dalam sistem operasional terminal. Hasil penelitian menunjukkan bahwa faktor operasional di PT Batam Terminal Petikemas memiliki pengaruh yang signifikan secara simultan terhadap produktivitas bongkar muat, yang dibuktikan dengan nilai signifikansi 0,003 < 0,05. Secara parsial, Durasi Waktu Bongkar Muat ditemukan sebagai variabel yang paling mendekati ambang batas signifikansi dibandingkan variabel fasilitas dan tenaga kerja. Temuan ini mencerminkan bahwa produktivitas terminal peti kemas sangat bergantung pada sinergi sistemik antar variabel independen, di mana efisiensi waktu kerja menjadi faktor penentu utama keberhasilan target produktivitas. Penelitian merekomendasikan adanya integrasi berkelanjutan antara manajemen waktu operasional, pemeliharaan fasilitas, dan optimalisasi tenaga kerja ke dalam SOP perusahaan guna memperkuat posisi kompetitif terminal sebagai hub logistik internasional.
Co-Authors Alya Andi Amang Dewi Permatasari Febdi Edward Febri Edward G. Gunawan Hendri Herman Hutri Agus Romi Indra Nara Indra Nara Persada Muhammad Farhan Muhammad Rahmat Mulyadi Mulyadi Mulyadi Mulyadi Rahmad Budi Harto Rosita Septiani Safa Hisham Kabbani Suyono Suyono Syarifuddin Syarifuddin