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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Manajemen Kreatif Jurnal Jurnal Bersama Pengabdian Kepada Masyarakat
Mefri Yudi Wisra
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Pengaruh Komunikasi, Kualitas Layanan Dan Fasilitas Terhadap Kepuasan Pelanggan CV. TV Kabel Madani Service Indra Nara Persada; Dewi Permatasari; Mulawarman; Mefri Yudi Wisra; Andi Amang
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v2i2.210

Abstract

Kepuasan dari jasa yang diberikan perusahaan kepada konsumen harus selalu untuk bisa memahami pelanggan dan merancang memperbaiki kualitas jasanya. Maka dari itu perusahaan harus mempertimbangkan komunikasi, kualitas layanan dan fasiltias yang diberikan kepada Pelanggan. Populasi dalam penelitian ini adalah pelanggan atau pelanggan jumlah populasi dari bulan Juni 2022- Desember 2022 sebanyak 101 Pelanggan. Sampel pada penelitian ini adalah sebanyak 81 pelanggan CV. Tv Kabel Madani Service jumlah sampel didapatkan dari rumus slovin. Penelitian kuantitatif merupakan kegiatan setelah data seluruh responden atau sumber data lain terkumpul. Analisis data dengan bantuan program peranti lunak SPSS versi 25. Nilai Adjusted R Square (R2) sebesar 0,843 atau sebesar 84,3%. Hasil pengujian ini secara statistik membuktikan bahwa komunikasi, kualitas layanan dan fasiltias secara bersama-sama berpengaruh secara signifikan terhadap kepuasan Pelanggan sebesar 84,3%. dan sisanya 15,7% merupakan faktor lain Uji F diperoleh nilai F hitung dari memiliki nilai F sebesar 144,536 > F tabel 2,72, nilai signifikansi diperoleh 0,000 < α 0,05.
Pengaruh Direct Marketing Dan Product Quality Terhadap Minat Beli Pada Live Streaming Marketing Online Shop Mefri Yudi Wisra; Mulyadi Mulyadi; Indra Nara; Febri Edward
Manajemen Kreatif Jurnal Vol. 1 No. 4 (2023): November: Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i4.2822

Abstract

The development of increasingly sophisticated technology has an impact on various fields. One of the impacts of technological developments is social media. Many business people are utilizing social media as an e-commerce business platform by presenting innovative features and programs to help them compete in the market. To attract attention and increase consumer satisfaction, most e-commerce providers use live streaming. This allows buying and selling activities in real-time and reduces consumer concerns about the quality of the products offered. The purpose of this study is to analyze the effect of direct marketing and product quality on the purchase intention of online store users in Batam City. The results of direct and partial marketing research on product quality affect the purchase intention of online store applications.
Pengembangan SDM Berjiwa Wirausaha: Mindset, Skill, dan Aksi di Kelurahan Galang Baru, Batam Hutri Agus Romi; Mefri Yudi Wisra; Mulyadi, Mulyadi
Jurnal Bersama Pengabdian Kepada Masyarakat (SAMAMAS) Vol. 1 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/samamas.v1i2.247

Abstract

This report presents the implementation of a Field Work Lecture (KKL) program focused on enhancing entrepreneurial mindset, skills, and actions in Galang Baru Sub-district, Galang District, Batam City, Riau Islands Province. The primary issue addressed is the limited entrepreneurial orientation among the local community, particularly in utilizing available local resources. Despite the area's considerable potential to foster entrepreneurship, the prevailing challenges include a lack of entrepreneurial mindset, insufficient technical competencies, and minimal concrete efforts to initiate business ventures. The KKL program aimed to provide targeted education and training to strengthen the quality of human resources capable of engaging in entrepreneurship. Conducted over two days, from May 17 to May 18, 2025, the program involved 32 participating students. The methodological approach emphasized community engagement, prioritizing the development of three core entrepreneurial elements: mindset, skills, and practical action. The implementation process included field observation, preparation of outreach materials, community engagement, training sessions, and mentorship for locally owned businesses. The results of the program indicate a substantial improvement in community awareness of entrepreneurial thinking, with an increase from 40% to 85%. Similarly, mastery of entrepreneurial skills rose from 20% to 70%. Furthermore, 70% of participants demonstrated tangible entrepreneurial initiatives, either individually or in groups. These outcomes affirm that an integrated approach—encompassing mindset development, skill enhancement, and actionable initiatives—can effectively promote sustainable economic empowerment at the local level..
Co-Authors Andi Amang Dewi Permatasari Febri Edward Hutri Agus Romi Indra Nara Indra Nara Persada Mulawarman Mulyadi Mulyadi Mulyadi Mulyadi