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All Journal International Journal of Engagement and Empowerment (IJE2) West Science Journal Economic and Entrepreneurship
Doloan, Eef Saifullah
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Humanities Economics, Econometrics & Finance Education Other

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Green Intellectual Capital on Firm Performance Moderated by Green Business Strategy in Craftsmanship SME’s Doloan, Eef Saifullah; Sabihaini, Sabihaini; HC, R Heru Kristanto
West Science Journal Economic and Entrepreneurship Vol. 2 No. 02 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i02.953

Abstract

This study shows how SME’s performance is affected by the three components of green intellectual capital (GIC), namely green human capital (GHC), green structural capital (GSC), and green relational capital (GRC), and uses the moderating role of green business strategy (GBS) to explain the relationship. Data was collected from 92 SMEs in the craft industry in the Special Region of Yogyakarta. Primary data for the study was collected from respondents through closed-ended questionnaires distributed directly (offline) and google forms (online) to test the suggested model and analyzed using structural equation modeling with Smart PLS 3. The findings show that: 1) green intellectual capital has a negative influence on SME performance; 2) the three components of GIC have a positive influence on SME performance; 3) green business strategy weakens the influence of GIC on the performance of craft SMEs in Yogyakarta Special Region
IMPROVING THE COMPETITIVENESS OF MSMES THROUGH THE IMPLEMENTATION OF HUMAN RESOURCE MANAGEMENT INFORMATION SYSTEMS AND DIGITAL MARKETING STRATEGIES IN BANGGAI REGENCY, CENTRAL SULAWESI ISLANDS Dg.Liwang, Asmita Wulansari; Doloan, Eef Saifullah; Izaak, Fitri Devi Lestari; Saudin, La
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 3 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i3.257

Abstract

This community service activity aims to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) through the implementation of a Human Resource Management Information System (SIM SDM) and digital marketing strategies in Banggai Kepulauan Regency, Central Sulawesi. The main problems faced by partner MSMEs include weak human resource management, low digital literacy, and limited market access due to the geographical conditions of the archipelago. This activity was carried out for one month in November 2025 using a participatory approach through training, mentoring, and direct practice. The activity methods included needs assessment, simple SIM SDM training, social media and marketplace-based digital marketing training, and implementation and evaluation assistance. The results of the activity showed an increase in understanding and skills of MSME actors in more structured HR management, increased utilization of digital platforms for marketing, and positive changes in business managerial and marketing practices. The synergy between strengthening internal management and digital marketing has been proven to improve operational efficiency and expand the market reach of MSMEs. This activity is expected to become a sustainable service model and can be replicated in other archipelago regions with similar characteristics to support the digital transformation of MSMEs.
Co-Authors Dg.Liwang, Asmita Wulansari Izaak, Fitri Devi lestari Sabihaini Sabihaini Saudin, La