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Ruben Manullang, Rizal
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Economics, Econometrics & Finance

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ANALISIS PENGARUH BRAND IMAGE, VANITY SEEKING DAN MATERIALISM TERHADAP MINAT BELI ULANG JASA KECANTIKAN (STUDI KASUS PADA KIMLY AESTHETIC CLINIC DI PANGKALPINANG) Jessica; Medinal; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.154

Abstract

This research was entitled: “Analisis Pengaruh Brand Image, Vanity Seeking Dan Materialisme Terhadap Minat Beli Ulang Jasa Klinik Kecantikan (Studi Kasus Pada Kimly Aesthetic Clinic di Pangkalpinang)”. The background of this research is based on existing phenomena showing that the competition among face and beauty clinic during the pandemic. The purpose of this study was to determine and examine the effect of brand image, vanity seeking, materialism on repurchase intention, both simultaneously and partially. The method of research is a descriptive quantitative study with a sample size of 51 respondents. This study has three independent variables; brand image, vanity seeking, and materialism. The dependent variable was labeled as a repurchase intention. Testing instruments are using validity and reliability tests. The data analysis method used in this study is Multiple Linear Regression Analysis using the F-test along with Simple Linear Regression with T-test. Also the researcher use an analysis of the Coefficient of Determination (R2) in order to provide empirically the ability to explaining the dependent by three independence variables simultaneously. The results of the research on the independent variable brand image (X1) obtained t-count 1,485 < t-table 1.677, vanity seeking variable (X2) with t-count 2,672 > t-table 1.677 and materialism variable (X3) with t-count 3,904 > t-table 1.677. Therefore, a brand image does not have a partial effect towards a repurchase intention,, a vanity seeking has a partial effect towards repurchased intention. Also, the study stated if digital materialsim also has a partial a partial effect towards repurchase order. The results of the F-test show that F-count 52.758 > F-table 2.80. This means that the independent variables (brand image, vanity seeking and materialism) simultaneously have an affect towards the dependent variable (repurchase intention). The test results of the Coefficient of Determination (R2) show Adjusted R-Square 0.756 or in other word, that repurchase intention variable can be explained by variables brand image, vanity seeking and materialism by 75.6%. While the remaining 0.244 or 24.4% can be explained by other variables outside the research variables.
ANALISIS RANCANGAN E-BUSINESS UNTUK PENGEMBANGAN UMKM DI KEPULAUAN BANGKA BELITUNG (STUDI KASUS PRODUK UNGGULAN SARI JERUK KUNCI, KOPERASI PRODUSEN MELATI MAJU BERSAMA PANGKALPINANG) Inawati; Ruben Manullang, Rizal; Zamhari
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.155

Abstract

This research was entitled: “Analisis Rancangan E-Business Untuk Pengembangan UMKM Di Kepulauan Bangka Belitung; Studi Kasus Produk Unggulan Sari Jeruk Kunci, Koperasi Produsen Melati Maju Bersama Pangkalpinang”. The background of this research is based on the necessity for the company to have an online operational platform. The purposes of this study were to plan systematically regarding the Melati Maju Bersama Producer Cooperative in achieving organizational goals that are effective and efficient, to carry out the implementation related to what has been planned so that the Melati Maju Bersama Producer Cooperative achieves the organizational goals set, effective and efficient, and to carry out supervision in the Cooperative Producers of Melati Maju Bersama in order to achieve organizational goals that are effective and efficient. The method of research is a descriptive qualitative The method used in this study is descriptive with a qualitative approach with the aim of describing and describing existing phenomena, both natural and human engineered, which pays more attention to the characteristics, quality, and interrelationships between activities. The theories and methods used in this research are the theory of Management, Marketing Management, Consumer Behavior, Marketing Strategy, Management Information System, E-Marketing, Affiliate Marketing, E-Business, E-Commerce, and the Unified Process Rational Methodology (RUP) and PIECE Analysis. The results of the study prove that: (1) the process of identifying a systematic plan for the Melati Maju Bersama Producer Cooperative in order to improve organizational goals effectively and efficiently is carried out by building / creating a domain or service center that is integrated with the internet., (2) Jasmine Producers Cooperative Maju Bersama in carrying out the implementation process in order to improve organizational goals that are effective and efficient in maximizing the use of hardware, software and brainware., (3) Supervision that occurs in the Melati Maju Bersama Producer Cooperative in order to improve organizational goals that are effective and efficient.
ANALISIS PENGARUH E-COMMERCE DAN SISTEM INFORMASI AKUNTANSI TERHADAP KEPUASAN BELANJA GENERASI MILENIAL DI KOTA PANGKALPINANG (STUDI KASUS PADA PORTAL BELANJA ONLINE SHOPEE.CO.ID) Febriyani, Desy; Ruben Manullang, Rizal; Novika
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.157

Abstract

This is the result of a thesis research compiled by Desy Febriyani, Accounting Department STIE-IBEK. The title of this research in Indonesian "Analisis Pengaruh E-Commerce dan Sistem Informasi Akuntansi Terhadap Kepuasan Berbelanja Di Kota Pangkalpinang (Studi Kasus Pada Portal Belanja Online Shopee.co.id)" was run from October 2020 to January 2021. The purpose of this study was to determine whether the independent variables consisting of: E-Commerce and Accounting Information Systems to the dependent variable, namely Shopping Satisfaction. This research was conducted using qualitative methods of data analysis, descriptive statistics, multiple linear regression, coefficient of determination, assumption test. classics, and hypothesis testing. The data used in this study are primary data. Statistical data processing uses the form of the JASP 0.9.2.0 program. Partial data processing on the E-Commerce variable has an effect on Millennial Generation Shopping Satisfaction by calculating the t value (3.831)> t table (1.6702) and the sig value 0.000 <0.05 so that H0 is rejected and H1 is accepted. The Accounting Information System variable partially affects the Millennial Generation's Shopping Satisfaction t count (3.664)> t table (1.6702) and the significant value of the Accounting Information System Variable is 0.000 <0.05 so that H0 is rejected and H1 is accepted. Simultaneously, the E-Commerce variable and the Accounting Information System have an effect on Millennial Generation Shopping Satisfaction, it is obtained that the value of Fcount (25.803)> Ftable (3.15) and a significant value of 0.000 <0.05 so that H0 is rejected and H1 is accepted. For R square it is obtained at 0.458 or 45.8%, which means that the independent variable can simultaneously influence the dependent variable by 45.8% and the remaining 54.2% by other variables not used in this study.
ANALISIS PENGARUH SISTEM INFORMASI AKUNTANSI PENJUALAN DAN MINAT MERCHANT DALAM e-TRANSAKSI TERHADAP PENGIMPLEMENTASIAN TRANSAKSI ELEKTRONIK GOPAY Thennica, Gella; Ruben Manullang, Rizal; Maharani, Yunita
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.158

Abstract

This thesis was written and compiled by Gella Thennica with student identification number 130170017, entitled in Bahasa Indonesia “Analisis Pengaruh Sistem Informasi Akuntansi Penjualan dan Minat Merchant Dalam e-Transaksi Terhadap Pengimplementasian Transaksi Elektonik Gopay”. Conducted by conducting surveys to Gopay merchants. The research objective is to see whether there is an effect of Sales and Merchant Accounting Information Systems in E-transactions on the Implementation of Gopay. The theories used in this study are Accounting theory, Art Accounting theory, Accounting Information Systems theory, Interest theory and Utilization Studies. The research method used in this research is a survey method. The research respondents were 22 merchants using Gopay e-transactions. The variables used are the Sales Accounting Information System and Merchant Interest in E-transactions as an independent variable and the implementation of Gopay e-Transactions as the dependent variable. This study uses quantitative analysis of descriptive primary data from direct research in the field. As a toolin statistical data using the JASP Version 0.9.2.0. Universiteit-Van-Amsterdam program. Based on the results of the study that : (1) There is a no influence of the Sales Accounting Information System on the implementation of the Gopay e-Transaction, this is evidenced by the value of tcount (2.067) < ttable (2.09302). (2) There is a significant influence of the merchant interest variable in E-transactions on the implementation of the Gopay e-Transaction. This is evidenced by the value of tcount (6.584)> ttable (2.09302). (3) There is a significant effect of the Sales Accounting Information System and Merchant Interest in e-Transactions on the Implementation of Gopay e-Transactions. This is evidenced by Fcount (21,890) > Ftable (4.38).
ANALISIS EFEKTIVITAS DAN KONTRIBUSI PENDAPATAN NEGARA BUKAN PAJAK (PNBP) PADA KANTOR KEJAKSAAN NEGERI PANGKALPINANG Kurnia, Evi; Tri Setyo Mulyani, Hendarti; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.261

Abstract

This study aims to analyze the level of effectiveness and contribution of the types of Non-Tax State Revenue at the Kejaksaan Negeri Pangkalpinang Pangkalpinang from 2019 to 2021. This research uses a quantitative descriptive analysis method. The object of this research is the types of non-tax state income. The data used in this study is data in the form of the State Revenue and Grants Budget Realization Report from 2019 to 2021. The results of this study indicate that the effectiveness of the total Non-Tax State Revenue (PNBP) studied in 2019 to 2021 the level of effectiveness has exceeded 100%, which means that the Kejaksaan Negeri Pangkalpinang Pangkalpinang ability to carry out its duties and functions as an Agency/Institution that generates Non-Tax State Revenue (PNBP) has been very effective. The contribution of the types of Non-Tax State Revenue (PNBP) to Non-Tax State Revenue (PNBP) from 2019 to 2022 is still not evenly distributed, the type of Non-Tax State Revenue (PNBP) with good criteria consists of Revenue from Sales of confiscated goods which has been decided/determined by the court with a contribution of 46.49% in 2019 and Traffic Fine Income with a contribution of 40.76% in 2020 while other types of Non-Tax State Revenue (PNBP) contribute below 40% with the criteria moderate, low and very low.
PENGARUH CUSTOMER RELATIONSHIP MARKETING, DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN Saputra, Dendi; Zamhari; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.267

Abstract

The theories used in this research are management theory, marketing theory, customer relationship marketing theory, customer value theory, and consumer loyalty theory. The method used in this research is to use a quantitative approach through a census sample approach, which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. According to Sugiyono (2008), “saturated sampling or census is a sampling technique when all members of the population are used as samples. Another term for saturated sampling is census.” The sampling method used in this study is the saturated sample method. The number of sampling in this study was 30 shops that became the target of this study. The results of this study show the results of Adjusted R2 value of 0.625 or can be defined as equivalent to 62.5%. It can be concluded that customer relationship marketing and customer value can explain the positive influence on consumer loyalty of 62.5%. The remaining 37.5% can be explained by other variables not used in this study. There is a significant influence of customer relationship marketing variables on consumer loyalty. This means that the t-test produced by individual customer relationship marketing research has a significant and positive influence on consumer loyalty. H1 is accepted with a value of 3.572 and a P-Value of 0.001. There is a significant effect of the customer value variable on consumer loyalty. This means that the t-test produced by individual research has a significant and positive influence on customer loyalty. H2 is accepted with a value of 3.353 and a P-Value of 0.002. The fourth hypothesis from the F test is that the values ​​obtained by consumer satisfaction, marketing communication, and customer values ​​have a positive and significant effect on consumer loyalty at PT ASW Area Pangkalpinang City, Tamansari District, H1 is accepted, H3 is accepted, and the result is a value of 24,537 and P-Value <.001.
10.61533 PENYUSUNAN STRATEGI UNTUK MENINGKATKAN BRAND AWARENESS PADA PT PRIORITAS INTI SEJAHTERA MENGGUNAKAN ANALISIS SWOT Tohady, Enjellika; Shinta Lestari, Deara; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 4 No 1 (2024): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v4i1.365

Abstract

Seeks to improve brand recognition among the company's B2B partners to support future market expansion. This qualitative descriptive research, conducted from February to June 2024, comprises 89 pages, excluding appendices. Utilizing the 7P Marketing Mix framework, the research assesses the company’s internal and external environments, resulting in Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) scores of 5.53403537 and 6.2229091116, respectively. The analysis positions the company in Quadrant 1, indicative of a Growth Oriented Strategy. This strategy recommends an assertive implementation of the 7P Marketing Mix components. The SO strategy harnesses strengths and opportunities, the ST strategy employs strengths to counter threats, the WO strategy exploits opportunities to address weaknesses, and the WT strategy aims to mitigate weaknesses and avert threats. The findings indicate that PT Prioritas Inti Sejahtera’s brand awareness is relatively low, attributed to its recent market entry. This is evidenced by the lower number of application downloads and active users compared to competitors. Therefore, a Growth Oriented Strategy is proposed to increase brand awareness.
10.61533 TINJAUAN PENGARUH KEPEMIMPINAN HEROIK DAN ORGANISASI PEMBELAJARAN TERHADAP PRESTASI KERJA PADA ANGGOTA GMNI BABEL Fukita, Titania; Ruben Manullang, Rizal; Tri Setyo Mulyani, Hendarti
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 4 No 1 (2024): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v4i1.405

Abstract

The purpose of this research is to identify the effects of Heroic Leadership and Learning Organization to GMNI members work performance. This research use a quantitative descriptive approach as its primary data. Subjects within this research involves 72 active GMNI members as respondents, and also using Likert scale questionnaire. The research also used multilinear regression analysis as its data analysis technique which is then processed using University of Amsterdam’s JASP (Jeffreys’s Amazing Statistics Program). The results of this research suggest: (1) Heroic leadership partially affects work performace with a significancy value of 0,0001 < 0,05 and tvalue of 14,521 > ttable 1,667. (2) Learning organization had no partial effect to work performance with a significancy value of 0,046 < 0,05 and tvalue 0,550 < ttable 1,667. (3) Heroic leadership and learning organization simultaneously affects work performance, with a significancy value of 0,001 < 0,05 and fvalue 105,496 > ftabel 3,13
10.61533 PENGARUH LITERASI KEUANGAN DAN INKLUSI KEUANGAN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO TERBIT ELEKTRIK DAN ELEKTRONIK Wangsa, Melita; Shinta Lestari, Deara; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 5 No 2 (2025): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v5i2.424

Abstract

This study aims to analyze the effect of financial literacy and financial inclusion on consumer purchasing decisions at Terbit Elektrik and Elektronik Stores in Central Bangka. The main problem raised is the low ability of consumers to understand product technical specifications and impulsive purchasing decisions without financial planning. In addition, the lack of utilization of digital financial services indicates challenges in financial inclusion. This research uses a quantitative approach with survey techniques and data collection through questionnaires. The research sample amounted to 96 respondents who were determined using the simple random sampling method. Data analysis was performed with multiple linear regression using JASP software. The results showed that partially, financial literacy and financial inclusion each had a positive and significant effect on consumer purchasing decisions. Simultaneously, the two variables also have a significant influence on purchasing decisions, with a coefficient of determination (R²) of 0.673. This means that 67.3% of variations in purchasing decisions can be explained by financial literacy and financial inclusion. This study concludes that improving financial literacy and access to formal financial services can encourage consumers to make more rational, efficient and appropriate purchasing decisions. The findings provide important implications for businesses and policy makers to improve financial education and infrastructure to create more financially savvy consumers.
Co-Authors Febriyani, Desy Fukita, Titania Inawati Jessica Kurnia, Evi Maharani, Yunita Medinal Novika Saputra, Dendi Shinta Lestari, Deara Thennica, Gella Tohady, Enjellika Tri Setyo Mulyani, Hendarti Wangsa, Melita Zamhari