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Zamhari
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Economics, Econometrics & Finance

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ANALISIS RANCANGAN E-BUSINESS UNTUK PENGEMBANGAN UMKM DI KEPULAUAN BANGKA BELITUNG (STUDI KASUS PRODUK UNGGULAN SARI JERUK KUNCI, KOPERASI PRODUSEN MELATI MAJU BERSAMA PANGKALPINANG) Inawati; Ruben Manullang, Rizal; Zamhari
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 1 No 1 (2021): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v1i1.155

Abstract

This research was entitled: “Analisis Rancangan E-Business Untuk Pengembangan UMKM Di Kepulauan Bangka Belitung; Studi Kasus Produk Unggulan Sari Jeruk Kunci, Koperasi Produsen Melati Maju Bersama Pangkalpinang”. The background of this research is based on the necessity for the company to have an online operational platform. The purposes of this study were to plan systematically regarding the Melati Maju Bersama Producer Cooperative in achieving organizational goals that are effective and efficient, to carry out the implementation related to what has been planned so that the Melati Maju Bersama Producer Cooperative achieves the organizational goals set, effective and efficient, and to carry out supervision in the Cooperative Producers of Melati Maju Bersama in order to achieve organizational goals that are effective and efficient. The method of research is a descriptive qualitative The method used in this study is descriptive with a qualitative approach with the aim of describing and describing existing phenomena, both natural and human engineered, which pays more attention to the characteristics, quality, and interrelationships between activities. The theories and methods used in this research are the theory of Management, Marketing Management, Consumer Behavior, Marketing Strategy, Management Information System, E-Marketing, Affiliate Marketing, E-Business, E-Commerce, and the Unified Process Rational Methodology (RUP) and PIECE Analysis. The results of the study prove that: (1) the process of identifying a systematic plan for the Melati Maju Bersama Producer Cooperative in order to improve organizational goals effectively and efficiently is carried out by building / creating a domain or service center that is integrated with the internet., (2) Jasmine Producers Cooperative Maju Bersama in carrying out the implementation process in order to improve organizational goals that are effective and efficient in maximizing the use of hardware, software and brainware., (3) Supervision that occurs in the Melati Maju Bersama Producer Cooperative in order to improve organizational goals that are effective and efficient.
IMPLEMENTASI KESESUAIAN SISTEM INFORMASI PENGENDALIAN PERSEDIAAN BARANG DAGANG PADA SAKTHU MART DENGAN STANDAR COSO Erlando Devianto, Nielson; Oktalina, Gayatria; Zamhari
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.258

Abstract

This study aims to determine the implementation of internal control of merchandise inventory at Sakthu Mart with internal control components according to the Committee of Sponsoring Organization of Treadway Commission (COSO). The importance of this research is to make Sakthu Mart better understand and be able to implement control over merchandise inventory that supports Sakthu Mart operations. Case studies are a type of this research. This study uses a comparative descriptive method with a qualitative approach, namely comparing with theories and then describing the results of the analysis in the form of words and language. The technique of collecting data is by interviewing the participants (employees of Sakthu Mart) and the owner of Sakthu Mart. The results of interviews from the study indicate that the internal control of Merchandise Inventory implemented by Sakthu Mart is appropriate and some is not in accordance with the theory components of internal control of trading inventory based on the Committee of Sponsoring Organization of Treadway Commission (COSO). The COSO components, namely internal control, risk assessment, activities, as well as information and communication, are almost perfect because most of them have been implemented by Sakthu Mart, while the monitoring component is in accordance with and running according to COSO standards.
ANALISIS GAYA KEPEMIMPINAN KOMBINASI TRANSAKSIONAL DAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN PADA MASA PANDEMI COVID 19 DI KLINIK INTAN MEDIKA PANGKALPINANG Danny; Zamhari; Shinta Lestari, Deara
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.264

Abstract

This research was entitled: “Analisis Gaya Kepemimpinan Kombinasi; Transactional dan Transformational Terhadap Kinerja Karyawan Pada Masa Pandemi Covid 19 di Klinik Intan Medika Pangkalpinang”. The purpose of this study was to determine and analyze the influence of leadership on the work performance of employees at the Intan Medika Clinic. Examine and analyze the influence of transformational leadership style on the work performance of employees at the Intan Medika Clinic. To examine and analyze the influence of transactional leadership style on the work performance of employees at the Intan Medika Clinic. To examine and analyze the dominant influence of the leadership style consisting of transformational and transactional or a combination on the work performance of employees at the Intan Medika Clinic. Either partially or simultaneously with a total of 90 pages without attachments. For the results of the coefficient of determination Adjusted R2 of 0.490 or can be defined as equivalent to 49%. It can be concluded that the influence of employee performance can be explained by a combination of leadership styles; transactional, and transformational during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang by 49%. There is a positive and significant effect of the combined leadership style variable on employee performance during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang H0 was rejected, and H1 was accepted. This is proven by the value of 4,078 and the p-value < .001, then the decision H1 is accepted. There is a negative and significant effect of transactional leadership variables on employee performance during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang H0 is rejected, and H1 is accepted. This is proven by the value of (-3.168) and p-value of 0.004, then the decision H2 is accepted. There is a positive and insignificant effect of transformational leadership variables on employee performance during the Covid 19 Pandemic Period at the Intan Medika Clinic Pangkalpinang H0 is rejected, and H1 is accepted. This is proven by the value of 2,399 and p-value of 0.024, then the decision H3 is accepted. There is a positive and significant influence, namely; combined leadership style; transactional, and transformational on employee performance during the Covid 19 Pandemic Period at Intan Medika Clinic Pangkalpinang This is proven by the value of 9962 and p-value <.001, the decision is H4 accepted.
PENGARUH CUSTOMER RELATIONSHIP MARKETING, DAN NILAI PELANGGAN TERHADAP LOYALITAS KONSUMEN Saputra, Dendi; Zamhari; Ruben Manullang, Rizal
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 2 No 1 (2022): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v2i1.267

Abstract

The theories used in this research are management theory, marketing theory, customer relationship marketing theory, customer value theory, and consumer loyalty theory. The method used in this research is to use a quantitative approach through a census sample approach, which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. According to Sugiyono (2008), “saturated sampling or census is a sampling technique when all members of the population are used as samples. Another term for saturated sampling is census.” The sampling method used in this study is the saturated sample method. The number of sampling in this study was 30 shops that became the target of this study. The results of this study show the results of Adjusted R2 value of 0.625 or can be defined as equivalent to 62.5%. It can be concluded that customer relationship marketing and customer value can explain the positive influence on consumer loyalty of 62.5%. The remaining 37.5% can be explained by other variables not used in this study. There is a significant influence of customer relationship marketing variables on consumer loyalty. This means that the t-test produced by individual customer relationship marketing research has a significant and positive influence on consumer loyalty. H1 is accepted with a value of 3.572 and a P-Value of 0.001. There is a significant effect of the customer value variable on consumer loyalty. This means that the t-test produced by individual research has a significant and positive influence on customer loyalty. H2 is accepted with a value of 3.353 and a P-Value of 0.002. The fourth hypothesis from the F test is that the values ​​obtained by consumer satisfaction, marketing communication, and customer values ​​have a positive and significant effect on consumer loyalty at PT ASW Area Pangkalpinang City, Tamansari District, H1 is accepted, H3 is accepted, and the result is a value of 24,537 and P-Value <.001.
ANALISIS PENGARUH KUALITAS PELAYANAN, LOKASI, HARGA SERVICE TERHADAP KEPUASAN PELANGGAN DI BENGKEL MOTOR COMS Claudia, Vallen Gennysia; Panjaitan, Fery; Zamhari
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 3 No 1 (2023): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v3i1.311

Abstract

This research was entitled: “Analisis Pengaruh Kualitas Pelayanan, Lokasi, Harga service Terhadap Kepuasan Pelanggan di Bengkel Motor Coms”. The purpose of this study was to determine the effect of direct marketing on purchasing decisions either simultaneously or partially. This research was conducted from January 2023 to June 2023. The method used in this study is descriptive with a quantitative approach with the aim of finding the relationship between the independent variables (Service Quality, Location, Service Price.) and the dependent variable (Customer Statisfaction) using a statistical formula. While the statistical formula used to test the hypothesis of Multiple Linear Analysis. The sample in this study amounted to 94 people. The results of the study prove that: (1) Service quality has an effect on Customer Statisfaction,tcount value is 2.704 greater than the ttable 1.98667.(2) Location does not affect Customer Statisfaction value of tcount -1523 is smaller than ttable 1.98667. (3) Service price has an effect on Customer Statisfaction,tcount value is 3.470 greater than the ttable 1.98667.
ANALISIS PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN, DAN KEPUASAN, TERHADAP LOYALITAS (STUDI KASUS PADA PT. MNC SEKURITAS PANGKALPINANG Sella, Alvonsus Niko; Zamhari; Panjaitan, Fery
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 3 No 1 (2023): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v3i1.313

Abstract

The method used in this research is a descriptive method with a quantitative approach to find the relationship between the independent variables (service quality, corporate image, and satisfaction) with the dependent variable (loyalty) using statistical formulas. While the statistical formula used to test the hypothesis is multiple linear regression analysis, the sample in this study amounted to 67 people. The test results for the service quality variable (X1) where tcount (4.486) > ttable (1.669) mean that the service quality variable (X1) has a partial effect on loyalty (Y). The test results for the company image variable (X2) where tcount (-0.221) < ttable (1.669) mean that the corporate image variable (X2) has no partial effect on loyalty (Y). The test results for the satisfaction variable (X3) where tcount (7.121) > ttable (1.669) mean that the price variable (X3) has a partial effect on loyalty (Y).
ANALISIS PENGARUH SERVQUAL TERHADAP KEPUASAN PELANGGAN PT. AMARTHA MANUNGGAL PRIMA CABANG PANGKALPINANG (STUDI KASUS PADA ID EXPRESS CABANG PANGKALPINANG) Anne, Angeline Putri; Zamhari; Oktalina, Gayatria
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 3 No 1 (2023): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v3i1.327

Abstract

The research method uses a quantitative descriptive approach. The data collected by distributing questionnaires to 93 respondents in this study were Pangkalpinang ID Express customers. The sample is determined by using purposive sampling technique. Data analysis used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Test, Simultaneous Test (F Test), and Partial Test (t Test) which were processed with JASP. The results show (1) Tangibles had no partial effect on customer satisfaction with a significance value of 0.815 > 0.05 and a tcount value of 0.235 < a ttable value of 1.66235. (2) Reliability has a partial effect on customer satisfaction with a significance value of 0.040 <0.05 and a tcount of 2.090 > of a ttable value of 1.66235. (3) Responsiveness has a partial effect on customer satisfaction with a significance value of <.001 <0.05 and a tcount of 4.431 > of a ttable value of 1.66235. (4) Assurance has no partial effect on customer satisfaction with a significance value of 0.124 > of 0.05 and a tcount of 1.552 235 < of a ttable value of 1.66235. (5) Empathy has a partial effect on customer satisfaction with a significance value of <.001 <0.05 and a tcount of 4.693 > of a ttable value of 1.66235. (6) Tangibles, Reliability, Responsiveness, Assurance, Empathy simultaneously influence customer satisfaction with a significance value of 0.001 <0.05 and fcount value 52.205 > than ftable value 2.71.
10.61533 PENGARUH KUALITAS PELAYANAN TERHADAP MINAT NASABAH DALAM MENGGUNAKAN MOBILE BANKING DAN INTERNET BANKING (Studi Kasus Pada PT. Bank Central Asia Tbk KCU Pangkalpinang Tahun 2024) Erichson, Christian; Shinta Lestari, Deara; Zamhari
Jurnal Ilmiah Niaga Bisnis Elektronik Vol 4 No 1 (2024): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v4i1.399

Abstract

This study seeks to examine the impact of customer interest in utilizing mobile banking and internet banking services from four perspectives: service aspects, customer understanding aspects, target accuracy aspects, and timeliness aspects. The case study is conducted at PT. Bank Central Asia Tbk KCU Pangkalpinang in 2024. The study employs a survey method using a questionnaire as the primary data collection tool. The sample includes 100 customers of BCA Bank KCU Pangkalpinang who utilize mobile banking and internet banking services. Data analysis is performed through multiple linear regression to investigate the relationship between the independent variables (service aspects, customer understanding aspects, target accuracy aspects, and timeliness aspects) and the dependent variable (customer interest in using mobile banking and internet banking). The findings of the study reveal that the service aspect has a partial impact on customer interest in using mobile banking and internet banking. Similarly, the customer understanding aspect, target accuracy aspect, and timeliness aspect each partially influence customer interest in these services. When considered together, the service quality variables—comprising the service aspect, customer understanding aspect, target accuracy aspect, and timeliness aspect—have a positive and significant effect on customer interest in using mobile banking and internet banking.
Co-Authors Anne, Angeline Putri Claudia, Vallen Gennysia Danny Erichson, Christian Erlando Devianto, Nielson Inawati Oktalina, Gayatria Panjaitan, Fery Ruben Manullang, Rizal Saputra, Dendi Sella, Alvonsus Niko Shinta Lestari, Deara