Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Cakrawala Ilmiah Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Jeffry Nugraha
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
- TRANSFORMASI DIGITAL KOMUNITAS LOKAL MENUJU MODEL BISNIS BERKELANJUTAN UNTUK MENGHADAPI ERA DIGITALISASI MASA DEPAN DI KELURAHAN URUG, TASIKMALAYA: - Sutopo, Sutopo; Sudianto; Adie Pamungkas; Jeffry Nugraha; Hana Diana Maria; Falerina Rahmatunnisa Chaniago; Azhar Muntaha
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): Desember
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital telah mengubah paradigma bisnis dan sosial masyarakat, menuntut komunitas lokal untuk beradaptasi agar tetap relevan dan berdaya saing. Kegiatan pengabdian masyarakat ini bertujuan untuk mendorong transformasi digital komunitas lokal di Kelurahan Urug, Tasikmalaya, melalui penguatan kapasitas digital dan pengembangan model bisnis berkelanjutan berbasis potensi lokal. Metode pelaksanaan meliputi sosialisasi literasi digital, pelatihan penggunaan platform e-commerce, serta pendampingan dalam perancangan strategi bisnis yang adaptif terhadap teknologi. Hasil kegiatan menunjukkan peningkatan pemahaman masyarakat tentang pentingnya digitalisasi, kemampuan mengelola usaha melalui media digital, serta terbentuknya kesadaran kolektif akan nilai keberlanjutan dalam aktivitas ekonomi. Selain itu, kolaborasi antara pelaku usaha, pemerintah kelurahan, dan akademisi menghasilkan rancangan model bisnis inklusif yang mendukung pengembangan ekonomi lokal berbasis teknologi. Transformasi ini diharapkan dapat menjadi fondasi bagi komunitas Urug dalam menghadapi tantangan era digital sekaligus mewujudkan kemandirian ekonomi yang berkelanjutan. Kegiatan ini menegaskan bahwa pemberdayaan digital tidak hanya soal adopsi teknologi, tetapi juga tentang membangun ekosistem sosial-ekonomi yang adaptif dan berdaya tahan terhadap perubahan global.
PENGARUH MOTIVASI BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF DARING PRODUK FESYEN ISLAMI Jeffry Nugraha; Sudianto; Firdan Gusmara Kusumah; Hana Diana Maria; Adie Pamungkas; Puji Listiani
Jurnal Cakrawala Ilmiah Vol. 3 No. 6: Februari 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Impulse buying is a purchase made without careful consideration or prior planning. This is the act of purchasing a product or service on a whim, often due to emotional or impulsive impulses, without carefully considering whether the purchase is truly necessary or meets actual needs or desires. Impulsive purchases are often triggered by factors such as attractive promotions, peer or environmental pressure, or a person's impulsiveness in making decisions. This research focuses on the influence of hedonic shopping motivation which is based on pleasure and external stimuli, one of which is the shop environment which can increase consumers' opportunities to make purchases. This research aims to see the influence of Hedonic Shopping Motivation on impulse buying among young women in Tasikmalaya. The population in this study were young women in Tasikmalaya with sample determination using incidental sampling techniques. The sample in this study amounted to 100 people. The measuring instruments used are the Hedonic Shopping Motivation scale, Store Atmosphere scale and Impulsive Buying. The results of data analysis show that Hedonic Shopping Motivation and store atmosphere have a significant effect on impulse buying. The results of the multiple regression analysis test show that, Hedonic Shopping Motivation and store atmosphere together have an influence of 50.7% on impulsive buying among young women in Tasikmalaya
Co-Authors Adie Pamungkas Azhar Muntaha Falerina Rahmatunnisa Chaniago Firdan Gusmara Kusumah Hana Diana Maria Puji Listiani sudianto Sutopo Sutopo