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All Journal Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha JUEBIR: Journal of Economics and Business Research
Zahra, Avida
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Religion Economics, Econometrics & Finance

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Kepuasan Pelanggan sebagai Kunci: Pengaruh Kualitas Produk dan Presepsi Harga terhadap Loyalitas Pelanggan Dimsum Uma Yum Cha Pasar Gede Solo Hanafi, Charlestiana Leta; Zahra, Avida; Swari, Kharisma Isna; Elvana, Fausta Fika Deas
Journal of Economics and Business Research (JUEBIR) Vol. 3 No. 2 (2024): December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/juebir.v3i2.10763

Abstract

The purpose of this study is to see how perceptions of price and product quality impact customer satisfaction and customer loyalty. at Dimsum Uma Yum Cha.. This research uses quantitative methodology with purposive sampling technique and the sample taken was 171 respondents. Data was collected through questionnaires and tested using validity, reliability, and hypothesis testing analysis to determine the independent variables (product quality and price perception) as the dependent variable (customer loyalty) with customer satisfaction as the mediating variable. The impact is assessed from the research results which show that product quality and price perception have a significant influence on customer satisfaction. In addition, customer satisfaction also has a significant influence on customer loyalty. This can increase customer satisfaction by maintaining product quality and reasonable price perceptions, which in turn has an impact on Uma Yum Cha's customer loyalty even in the midst of intense competition, that's the proof
BEYOND THE MAKEUP: UNCOVERING FACTORS BEHIND COSMETIC PURCHASE DECISIONS Zahra, Avida; Auliya, Zakky Fahma
Prosiding Seminar Nasional dan Call Paper STIE Widya Wiwaha Vol 4 No 1 (2025): International Seminar Proceedings and Call for Paper STIE Widya Wiwaha
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/semnas.v4i1.1308

Abstract

This study investigates at the important elements that impact consumers' purchasing decisions for Instaperfect, a high-end local cosmetic company in Indonesia. The study analyzes the issue of contradictory past findings on the impact of e-WOM, perceived value, and consumer trust on purchase decisions, notably in the luxury cosmetics category. The goal of this study is to look at how these three variables influence consumer decisions at the same time, utilizing the Theory of Planned Behavior (TPB) as a framework. An online questionnaire was used to collect data from 231 members of the OHMYBEAUTYBANK community, using a quantitative research approach. Structural Equation Modeling (SEM-PLS) was used to evaluate the measurement model and the structural connections among variables. The findings reveal that e-WOM does not significantly influence purchase decisions for Instaperfect cosmetics. In contrast, perceived value and consumer trust have positive and significant effects on purchase decisions, indicating that consumers tend to prioritize product benefits, worthiness relative to price, and brand reliability over online reviews. These results suggest that perceived value and trust are more dominant drivers of consumer behavior in the premium cosmetics category. The study contributes by providing empirical evidence on TPB-based factors influencing cosmetic purchase decisions within Indonesian premium local brands and by involving a targeted beauty community as the research sample. Practically, the findings suggest that brands should strengthen product value and consumer trust through quality consistency, transparent communication, and a solid brand identity. Future research may broaden the sample and explore additional variables such as brand image, perceived quality, or brand experience to deepen insights into consumer behavior.
Co-Authors Elvana, Fausta Fika Deas Hanafi, Charlestiana Leta Swari, Kharisma Isna Zakky Fahma Auliya