Nikmah, Richa Mulin
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Penguatan Identitas dan Aksesibilitas UMKM melalui Digitalisasi Lokasi Usaha di Google Maps sebagai Strategi Digital dalam Meningkatkan Jangkauan Konsumen Rahmanida, Sabrina Eka; Rahmawati, Restiana Dwi; Nikmah, Richa Mulin; Naasyiroh, Rizqi Imroatun; Rahmawati, Riska
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.2177

Abstract

Digitalization is an important strategy for MSMEs in increasing competitiveness and reaching a wider market. Cakeandme Cookies, an MSME located at Jl. Tosaren 2 RT 19 RW 07, Kediri, faces challenges in introducing its products to new customers due to limited access to information about business locations. This community service activity aims to help the MSME increase its business visibility by creating a business location on Google Maps. The method used is Participatory Action Research (PAR) with stages of socialization, mentoring, and direct implementation in creating and optimizing business profiles. The results of the activity show that after registering on Google Maps, there was an increase in the number of location searches and visits to the store. Digitalization of business locations has proven effective in increasing accessibility and customer trust in the brand. This implementation is expected to be a model for other MSMEs in adopting digital technology.
Menumbuhkembangkan Sikap Toleransi Pada Anak Usia Dini: Implementasi Moderasi Beragama Di TK Dharma Wanita Bogokidul Erfan, M. Ginanjar; Wahyuni, Putri Aprilia; Nikmah, Richa Mulin; Rahmawati, Silfiana Dewi; Mahfudhotin
Aktualisasi Pengabdian Masyarakat Vol. 2 No. 2 (2024)
Publisher : Fakultas Tarbiyah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/akdimas.v2i2.4009

Abstract

Education in kindergarten is an important foundation in shaping children's character, including instilling the values of religious tolerance and moderation. This article reviews the implementation of religious moderation in a kindergarten where the majority of students are Muslim with a Christian minority in Bogokidul Village. The methods applied include various approaches such as multicultural picture stories, collaborative games, togetherness songs, and artistic creativity sessions. Through this approach, children are invited to understand and appreciate differences from an early age, with the hope of preventing the development of intolerant and radical attitudes in the future. The results of this implementation show that children are starting to understand the importance of mutual respect and cooperation regardless of religious differences. This article concludes that religious moderation can be taught effectively through simple and enjoyable methods, adapted to children's ages. This kind of education is important as a first step in creating a generation that is tolerant and able to live in diversity. Therefore, it is important for educators to integrate the values of religious moderation in the curriculum from an early age as an effort to prevent radicalism and intolerance.