Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Firdausi, Haikal Nadhir
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Green Marketing Dan Pengetahuan Serta Kepercayaan Terhadap Keputusan Pembelian Hebalife Mataram Firdausi, Haikal Nadhir; Sakti, Dwi Putra Buana
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.522

Abstract

The aim of this research is to examine the influence of green marketing on purchasing decisions; testing the influence of knowledge on purchasing decisions; and test the influence of trust on purchasing decisions. The method used is explanatory research using data analysis, namely regression with a confirmatory approach. From the results of regression analysis calculations using a confirmatory approach, there is a significant relationship, namely green marketing, to purchasing decisions; knowledge of purchasing decisions and confidence in purchasing decisions for purchasing Herbalife products at NC Green Army Mataram.
Co-Authors Sakti, Dwi Putra Buana