JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA

Pengaruh Green Marketing Dan Pengetahuan Serta Kepercayaan Terhadap Keputusan Pembelian Hebalife Mataram

Firdausi, Haikal Nadhir (Unknown)
Sakti, Dwi Putra Buana (Unknown)

Article Info

Publish Date
28 Jun 2024

Abstract

The aim of this research is to examine the influence of green marketing on purchasing decisions; testing the influence of knowledge on purchasing decisions; and test the influence of trust on purchasing decisions. The method used is explanatory research using data analysis, namely regression with a confirmatory approach. From the results of regression analysis calculations using a confirmatory approach, there is a significant relationship, namely green marketing, to purchasing decisions; knowledge of purchasing decisions and confidence in purchasing decisions for purchasing Herbalife products at NC Green Army Mataram.

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Journal Info
JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Website

Abbrev

jseh

Publisher

Universitas Mataram

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

Jurnal Sosial, Ekonomi dan Humaniora (JSEH) adalah jurnal akademik direview dengan sistem peer review. Pertama kali terbit pada tahun 2015 di Lembaga Penelitian Universitas Mataram terbit setiap enam bulan sekali, yaitu Bulan Juni dan Desember Mulai tahun 2022 diterbitkan setiap tiga bulan sekali ...