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Religion Education

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PENERAPAN MARKETING MIX DALAM STRATEGI REKRUITMEN SISWA BARU SEKOLAH BERBASIS PESANTREN Suciptono
Istifkar Vol 1 No 1 (2021): Istifkar: Media Transformasi Pendidikan
Publisher : Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/ji.v1i1.56

Abstract

Every school must always try to be exist, develop, and be able to progress for next era. So schools need to determine and implement strategies or methods, as well as carry out marketing activities. Educational services marketing activities carried out by schools can change people's assessment of school quality in the long run and are a way to build the school's image as a whole. Seeing the current phenomenon, schools at least prepare an unusual strategy for marketing educational services, one of which is by trying new techniques and business-based marketing strategy in educational institutions, namely the marketing mix. Based on the data presentation and discussion, it can be found and described the marketing strategy for Islamic boarding school-based education services in increasing customer loyalty. It was found that educational services marketing strategy planning in increasing customer loyalty was arranged in the school public relations program and school strategic plan. Next is the implementation of educational services marketing strategy in increasing customer loyalty. In its implementation, this is done by providing excellent service, good relations between schools and customers of education services as well as publication of unique school learning, namely module-based with reference to the Islamic boarding school-based curriculum.
IMPLEMENTASI KURIKULUM MERDEKA (STUDI KASUS DI SMP PONPES MANBAUL HIKMAH KALIWUNGU) Suciptono
Istifkar Vol 2 No 1 (2022): Istifkar: Media Transformasi Pendidikan
Publisher : Sekolah Tinggi Islam Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62509/ji.v2i1.59

Abstract

The 2013 curriculum is the curriculum that has been implemented so far as the national curriculum since the 2013/2014 school year. The emergency curriculum is a learning loss recovery curriculum that occurs in special conditions and has the principle of diversification which refers to the 2013 curriculum with core competencies and basic competencies but is simplified and implemented during the Covid-19 learning period. Meanwhile, the independent curriculum is a curriculum that was formerly known as a prototype curriculum which was later developed as a more flexible curriculum framework, while also focusing on essential material and character development and student competencies. The program revealed by the Minister of Education and Culture Nadiem Anwar Makarim has attracted a lot of attention from education observers. Manbaul Hikmah Kaliwungu Middle School is one of the schools that pioneered implementing the independent curriculum. This school has implemented an independent curriculum for less than one year. The application of the Independent Curriculum also includes learning Islamic religious education. This school has operated quite well in implementing the independent curriculum in learning, even though there are some obstacles that occur in it. However, the implementation of the independent curriculum in Islamic religious education subjects can still run well. In the implementation stage of the independent curriculum, the principal thought of the SMP Manbaul Hikmah Kaliwungu principal is the integration of the typical Manbaul Hikmah curriculum, namely the Kaffah curriculum. So that as a driving school that previously implemented a prototype curriculum, it changed to implementing an independent curriculum. Even so, this change did not dampen the spirit of the school principal to be optimistic that SMP Manbaul Hikmah Kaliwungu would be able to implement it.
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