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All Journal Rambideun : Jurnal Pengabdian Kepada Masyarakat eMBeJi : Manajemen dan Bisnis Jurnal
Astanti, Anis Dwi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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PENGUATAN PRAKTIK MANAJEMEN SUMBERDAYA MANUSIA MELALUI EDUKASI PENYUSUNAN ANALISIS JABATAN DAN REKRUTMEN GURU Realita, Tasnim Nikmatullah; Wardhani, Made Iska Aprilita; Astanti, Anis Dwi; Indrawati, Novy Karmelita
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i3.3014

Abstract

The competence and suitability of preschool teacher qualifications to their duties still face problems. This is due to the procedure for establishing job analysis descriptions and recruitment procedures that still do not meet statutory standards, as well as limited knowledge about these two things. This community service activity sought to close the knowledge gap through education and assistance in compiling job analysis descriptions and recruitment procedures, which were carried out at the Kyai Ageng Masrangi Islamic Kindergarten Education Institution, Sawojajar, Malang in October 2024. This activity was in collaboration with the foundation's management to explore the organization's goals, describe the positions and duties of the principal and the board of teachers in order to find out the teacher's workload. This community service activity produced descriptions of teacher positions, teacher job specifications and descriptions of recruitment procedures. For institutions, this activity provided benefits in the form of insight and skills in the early stages of HR management practices, thus efforts are made to implement HR management practices professionally. Therefore, it is recommended that institutions periodically and consistently evaluate the documents that have been prepared to be adjusted to the developments of the situation and needs.     
Daya Tarik Enhypen Sebagai Brand Ambassador, Brand Awareness, dan Loyalitas Fandom Terhadap Minat Beli Produk Zamala, Ajeng Aini; Astanti, Anis Dwi; Adianto, Shochib
Manajemen & Bisnis Jurnal Vol 12 No 1 (2026): Vol 12 No 1 2026
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v12i1.322

Abstract

This study aims to analyze the effect of Enhypen's attractiveness as a brand ambassador, brand awareness, and fandom loyalty on the purchasing interest of Nabati x Enhypen collaboration products among Enhypen fans in Indonesia. The data used are primary data obtained through the distribution of questionnaires to Enhypen fans in Indonesia. The research method used is a quantitative approach with a purposive sampling technique. The sample size in this study is 105 respondents who meet the research criteria. Data analysis was conducted using multiple linear regression analysis. The results of the study indicate that the attractiveness of the Enhypen brand ambassador does not have a significant effect on purchase intention, while brand awareness and fandom loyalty have a positive and significant effect on purchase intention. Simultaneously, the three independent variables have a significant effect on purchase intention.
Co-Authors Adianto, Shochib Indrawati, Novy Karmelita Tasnim Nikmatullah Realita Wardhani, Made Iska Aprilita Zamala, Ajeng Aini