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The Role of Entrepreneurial Leadership in Strengthening the Influence of Religiosity on Employee Performance Setiawan, Ainur Rahim; Khalilah Daud Isaac Makhmut; Solikhin, Muhamad; Widjaja, Ratna A Marhaenita; Selan, Sarlotha; Adianto, Shochib
⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities Vol. 1 No. 2 (2024)
Publisher : Universitas Kristen Cipta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71131/zv7qej96

Abstract

This study discusses the influence of religiosity on employee performance, considering the role of entrepreneurial leadership as a mediating variable. In the modern era, the development of technology and health systems increasingly impacts the quality of hospital services, which depend on the performance of human resources. One factor that can influence employee performance is religiosity, which is believed to enhance positive work behavior and quality service. However, the results of studies related to the connection between religiosity and employee performance are still inconsistent, with some showing significant effects and others showing no significant effects. In this article, entrepreneurial leadership is viewed as a factor that can strengthen the influence of religiosity on employee performance. This type of leadership emphasizes innovative decision-making, employee empowerment, and the development of organizational cultures that support high performance. Using the Structural Equation Modeling (SEM) approach, this study is expected to provide further understanding of how religiosity and entrepreneurial leadership are interrelated and influence employee performance, particularly in the healthcare sector. The findings of this study are expected to contribute to human resource management in hospitals and other sectors that require performance improvement through the management of religious values and innovative leadership.
Daya Tarik Enhypen Sebagai Brand Ambassador, Brand Awareness, dan Loyalitas Fandom Terhadap Minat Beli Produk Zamala, Ajeng Aini; Astanti, Anis Dwi; Adianto, Shochib
Manajemen & Bisnis Jurnal Vol 12 No 1 (2026): Vol 12 No 1 2026
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v12i1.322

Abstract

This study aims to analyze the effect of Enhypen's attractiveness as a brand ambassador, brand awareness, and fandom loyalty on the purchasing interest of Nabati x Enhypen collaboration products among Enhypen fans in Indonesia. The data used are primary data obtained through the distribution of questionnaires to Enhypen fans in Indonesia. The research method used is a quantitative approach with a purposive sampling technique. The sample size in this study is 105 respondents who meet the research criteria. Data analysis was conducted using multiple linear regression analysis. The results of the study indicate that the attractiveness of the Enhypen brand ambassador does not have a significant effect on purchase intention, while brand awareness and fandom loyalty have a positive and significant effect on purchase intention. Simultaneously, the three independent variables have a significant effect on purchase intention.