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All Journal Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Maulida, Wildan Uyunina
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Pendampingan Pendaftaran NIB (Nomor Induk Berusaha) dan Pelatihan Media Sosial guna Daya Saing Ekonomi melalui Inovasi Produk pada UMKM Desa Sukagalih, Megamendung Maulida, Wildan Uyunina; Aziz, Ayi Jamaludin; Silaningsih, Endang; Gemina, Dwi; Malik, Aqsal Maulana; Istiyanah, Istiyanah; Rusmawan, Regita
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 3, No 4 (2023): December
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.3.4.723-732.2023

Abstract

Pelaku UMKM Desa Sukagalih, Kabupaten Megamendung masih perlu peningkatan dalam pengembangan usahanya, para pelaku UMKM ini memerlukan sebuah ide untuk membuat sebuah inovasi produk usahanya yang masih konvensional dan membutuhkan perizinan peningkatkan UMKM untuk memperoleh legalitas serta perlindungan hukum pemerintah. Namun, para UMKM di Desa Sukagalih kurang memahami cara mengembangkan usaha dan mekanisme pembuatan Nomor Induk Berusaha (NIB) melalui website Online Single Submission (OSS). Kegiatan pengamdian masyarakat yang dilakukan tim KKN-T dilakukan dengan tujuan untuk memperkenalkan, meningkatkan pengetahuan dan mendampingi para pemangku UMKM untuk pembuatan NIB melalui web OSS. Terdapat 3 tahapan metode pelaksanaan yang digunakan, yakni sosialisasi, pelatihan dan pendampingan. Pelaksanaan kegiatan meliputi pengajaran teori terkait pengembangan inovasi produk di media social, pengurusan izin usaha dan pendampingan pembuatan legalitas usaha. Hasil dari kegiatan ini adalah para pelaku UMKM di Desa Sukagalih, Megamendung dapat meningkatkan pengetahuannya mengenai penerapan ilmu pengetahuan dan teknologi, legalitas usaha juga pendaftaran usaha pada lembaga OSS.
Pengaruh Brand Trust, Customer Value dan Customer Experience terhadap Customer Satisfaction pada CV. Syifa Adventure Maulida, Wildan Uyunina; Andari, Titiek Tjahja; Yulianingsih, Yulianingsih
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.858

Abstract

Based on the research results and hypothesis testing regarding the influence of brand trust, customer value, and customer experience on customer satisfaction at CV Syifa Adventure, the following conclusions were obtained: Consumer responses to brand trust, customer value, and customer experience on customer satisfaction show that brand trust (X1) has an average rating in the moderately suitable category, with brand honesty as the highest-rated indicator, indicating CV Syifa Adventure's priority on product safety, while the lowest-rated indicator is brand security, indicating that the CV Syifa Adventure brand is easily counterfeited. Customer value (X2) also shows an average rating in the moderately suitable category, with quality value as the highest-rated indicator, indicating consumer satisfaction with the quality of rafting equipment (life jackets, helmets, paddles) and the overall rafting experience, while the lowest-rated indicator is social value, indicating that rafting activities do not help expand social networks. Customer experience (X3) shows an average rating in the moderately interesting category, with action (act) as the highest-rated indicator, indicating smooth rafting activities and good team dynamics, while the lowest-rated indicator is the senses (sense), indicating a lack of cleanliness in the rafting area. Customer satisfaction (Y) is considered moderately satisfactory, with adequate supporting facilities as the main factor in consumers' decisions to recommend CV Syifa Adventure, while the lowest-rated indicator is expectation conformity, indicating that the service received does not meet or exceed expectations. Based on hypothesis testing (F-test), brand trust (X1), customer value (X2), and customer experience (X3) simultaneously have a positive and significant effect on customer satisfaction. Based on partial hypothesis testing (t-test), brand trust (X1), customer value (X2), and customer experience (X3) do not have a negative and significant effect on customer satisfaction (Y).
Co-Authors Aziz, Ayi Jamaludin Dwi Gemina Endang Silaningsih Istiyanah, Istiyanah Malik, Aqsal Maulana Rusmawan, Regita Titiek Tjahja Andari Yulianingsih, Yulianingsih