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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan
Dendang, Silvani Majid
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Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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E-Promotion Techniques for Make-Up Artist Services Via Instagram (Tyzaptan Study in Rantepao, North Toraja) Boroallo, Sakty; Dendang, Silvani Majid; Kamaruddin, Syamsu A.
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8, No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7685

Abstract

This research aims to analyze the e-promotion techniques carried out by Tyzaptan via Instagram. . The research method used is qualitative research with a content analysis approach and the main data source in this research is Instagram. The findings in this research are that the promotional techniques used by Tyzaptan are social media techniques, especially Instagram. This social media technique contains advertising, publicity and sales promotions for the services or goods offered. Promotion is carried out by displaying a portfolio of services that have been provided on their Instagram account.
Co-Authors Boroallo, Sakty Kamaruddin, Syamsu A.