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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) IJBE (Integrated Journal of Business and Economics)
Pramudita Wisnu Kusuma, Tri Atmaja
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Humanities Economics, Econometrics & Finance Social Sciences

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THE ROLE OF GREEN ECONOMY, SUSTAINABLE HALAL ENVIRONMENT, AND DIGITAL TOURISM ON COMMUNITY INCOME: A CASE STUDY IN WEST JAVA AND LAMPUNG TOURISM VILLAGES Anggraeni, Erike; Normasyhuri, Khavid; Kurniawan, Muhammad; Pramudita Wisnu Kusuma, Tri Atmaja
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.71003

Abstract

This study aims to investigate the influence of green economy, sustainable halal environment, and digital tourism on the community income in West Java and Lampung tourism villages. There was a total of 500 respondents participated in this quantitative study through a random sampling technique. The data was collected using a questionnaire measured using a 5-point Likert scale and analyzed using SmartPLS 3.0. The results show that the green economy, sustainable halal environment, and digital tourism have a positive and significant influence on the community income. Further, this study highlights that the digital tourism is able to positively moderate the influence of both green economy and sustainable halal environment on the community income. These findings imply that the developing innovative sustainable tourism business models not only increases the income of tourist village communities but also preserves the environment and promotes social inclusion. This offers valuable guidance for optimizing the economic benefits of tourism while minimizing its negative impacts on the environment and local communities.JEL: Z3.
Roadmap to Sustainable Halal Food Business Growth in Developing Countries: Integrating Payment Technology, Digital Marketing and Access to Islamic Financing Anggraeni, Erike; Normasyhuri, Khavid; Aprinita, Nurul; Pramudita Wisnu Kusuma, Tri Atmaja; Saputra, Adli Rikanda
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1190

Abstract

The primary issue of this research stems from the phenomenon of disparate technology utilization, restricted digital marketing to specific markets, and challenges in accessing Islamic financing, which collectively hinder the acceleration of the halal food business's growth, despite its substantial market potential in Indonesia. The objective of the study is to enhance the current body of literature regarding the correlation between payment technology, digital marketing, and access to Islamic financing, with a specific emphasis on the expansion of sustainable halal food enterprises in developing nations, particularly Indonesia. Primary data was collected by selecting a sample of respondents, specifically halal food business actors in Indonesia, using a purposive sampling approach. In total, 250 samples were employed in this investigation. The Likert Scale was employed to evaluate the indications, and data were collected using Google Forms. The study's findings indicate that the development of sustainable halal food enterprises in developing countries in Indonesia is influenced by payment technology, digital marketing, and access to Islamic financing. This research contributes to the theoretical literature by enhancing the development of the Technology Acceptance Model (TAM), Digital Marketing Theory, and Islamic Financing Access Theory in the context of the halal food industry in Indonesia. In practice, the findings offer halal food companies practical advice on how to expand their consumer reach through digital marketing, increase transactions through payment technology, and leverage Islamic financing to support business development and improve market competitiveness.
Co-Authors Aprinita, Nurul Erike Anggraeni Muhammad Kurniawan Normasyhuri, Khavid Saputra, Adli Rikanda