Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal juremi: jurnal riset ekonomi
Zainul Latif
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH LAYANAN PRAMUWISATA LOKAL TERHADAP LOYALITAS WISATAWAN DI DESA WISATA BONJERUK LOMBOK TENGAH Zainul Latif; I.A.Y.S.D Utami Pidada; Supardi, Supardi
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7694

Abstract

The role of a tour guide in the tourism sector is the main component that influences the success of a travel service. Tour guides are known as professional people who have extensive knowledge about a tourist spot, are able to provide in-depth information to tourists, and have skills in organizing and arranging tourist trips to ensure a satisfying experience for visitors. This research aims to determine the influence of the quality of local tour guide services on tourist loyalty in coming back to the Bonjeruk tourist village. This research method is descriptive quantitative with data collection techniques, namely questionnaires, documentation and literature study. The sampling technique used purposive sampling by distributing questionnaires to 100 respondents. This research uses four excellent service quality variables as independent variables, including friendliness, comfort, speed and accuracy in service and the dependent variable, namely tourist loyalty. The research results obtained showed that there was a simultaneous influence of excellent service quality on tourist loyalty by 53.7% and the remaining 46.3% was influenced by variables not examined in this research, and there was a relationship between excellent service quality and tourist loyalty
Co-Authors I.A.Y.S.D Utami Pidada Supardi Supardi