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All Journal juremi: jurnal riset ekonomi Journal of Innovation Research and Knowledge Media Bina Ilmiah
I.A.Y.S.D Utami Pidada
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KARAKTERISTIK WISATAWAN YANG BERKUNJUNG KE DESA WISATA BONJERUK Muhammad Jayadi; Isdar Wahim; I.A.Y.S.D Utami Pidada
Journal of Innovation Research and Knowledge Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i1.7912

Abstract

Desa Wisata Bonjeruk tidak hanya di dominasi oleh wisatawan manca negara dari Eropa dan Australia, tetapi juga wisataan dari asia timur, khususnya wisatawan Korea selatan, china, dan jepang serta perlu di ketahui tiga negara tersebut sangat mencintai budayanya yang sulit untuk menerima budaya luar. tujuan penelitian ini adalah untuk mengetahui Kondisi Aktual wisatawan yang berkunjung ke Wisata Bonjeruk dan untuk menganalisa apa saja Karakteristik Wisatawan yang berkunjung ke Desa Wisata Bonjeruk. Metode yang digunakan dalam penelitian ini adalah menggunakan pendekatan penelitian kualitatif. Pengumpulan data yang digunakan adalah Wawancara (terstruktur, Wawancara semi terstruktur, Wawancara tidak terstruktur), Dokumentasi. Teknik Analisis Data meliputi: Data collection, Data reduction, Display data, Verifikasi dan penarikan kesimpulan. Hasil penelitian ini adalah Karaktristik wisatawan domestik dibedakan menjadi 5 yaitu, a) berdasarkan jenis kelamin,b) umur, c) pekerjaan, d) tingkat pendidikan dan e) intensitas kunjungan wisatawan domestik. Sedangkan respon wisatawan domestik diantaranya adalah tentang lingkungan di objek wisata, keadaan jalan, Atraksi yang disuguhkan, budaya, aksesbilitas menuju ke objek wisata, fasilitas umum di objek wisata, pemandangan di objek wisata dan keamanan di objek wisata. Kendala wisatawan berdasarkan respon wisatawan domestik terhadap Desa Wisata Bonjeruk , diantaranya adalah Lokasi parkir, aksesbilitas menuju ke objek Desa Wisata Bonjeruk dan keamanan. Kendala tersebut perlu peran aktif Pemerintah beserta Dinas Kebudayaan dan Pariwisata Kabupaten Lombok Tengah
PENGEMBANGAN SISTEM RESERVASI PAKET WISATA KHUSUS CAMPING GROUND DI WISATA ALAM GUNUNG JAE LOMBOK BARAT Muhamad Hendri Prayegi; I.A.Y.S.D Utami Pidada; Jumraidin
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7691

Abstract

The purpose of this research is the development of a tour package reservation system, especially Camping Ground in Mount Jae natural attractions in making Camping Ground tour package reservations. West Nusa Tenggara. This study uses descriptive qualitative research methods, namely flexibility in collecting data and deep understanding, with the process of collecting data through observation, interviews, documentation. Primary data was obtained by semi-structured interviews obtained from several informants, namely Bumdes, Pokdarwis and Potential Tourists to find out the development of the Camping Ground tour package reservation system. Skunder data is obtained from various sources such as previous articles related to problems and documentation from photos and tour package flyers. So that the results of this study discuss the theme of the reservation system both customer service excellence, booking, and comfirm. With development through several online and offline media including twitter, instagram, facebook, linkedln, website, whatsapp, gmail, youtube, online travel agent (OTA) and travel agent partners. This research is very important to know and be a reference related to the development of the Camping Ground tour package reservation system in the natural attractions of Mount Jae West Lombok
PENGARUH LAYANAN PRAMUWISATA LOKAL TERHADAP LOYALITAS WISATAWAN DI DESA WISATA BONJERUK LOMBOK TENGAH Zainul Latif; I.A.Y.S.D Utami Pidada; Supardi, Supardi
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7694

Abstract

The role of a tour guide in the tourism sector is the main component that influences the success of a travel service. Tour guides are known as professional people who have extensive knowledge about a tourist spot, are able to provide in-depth information to tourists, and have skills in organizing and arranging tourist trips to ensure a satisfying experience for visitors. This research aims to determine the influence of the quality of local tour guide services on tourist loyalty in coming back to the Bonjeruk tourist village. This research method is descriptive quantitative with data collection techniques, namely questionnaires, documentation and literature study. The sampling technique used purposive sampling by distributing questionnaires to 100 respondents. This research uses four excellent service quality variables as independent variables, including friendliness, comfort, speed and accuracy in service and the dependent variable, namely tourist loyalty. The research results obtained showed that there was a simultaneous influence of excellent service quality on tourist loyalty by 53.7% and the remaining 46.3% was influenced by variables not examined in this research, and there was a relationship between excellent service quality and tourist loyalty
PERANAN INFLUENCER TRAVEL DALAM PEMASARAN DAYA TARIK WISATA PADA DESTINASI MANDALIKA, LOMBOK Rinto Wardito; Isdar Wahim; I.A.Y.S.D Utami Pidada
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7707

Abstract

Tourism destinations today increasingly the influence of travel influencers in promoting their attractions. This research aims to explore the role that travel influencers play in destination marketing, focusing on the case of Mandalika Destination in Lombok. Through literature analysis, this article presents an in-depth understanding of how travel influencers influence tourists' perception and interest in the destination, as well as the strategies used to increase Mandalika's visibility and appeal through social media platforms. The findings of this study highlight the importance of cooperation between tourism destinations and travel influencers, as well as its practical implications in developing effective marketing strategies to increase tourist visits and boost local economic revenue. This research makes an important contribution in the context of modern tourism marketing, by providing insights into how the utilization of travel influencers can be an effective tool in promoting and marketing tourism destinations
MODEL BISNIS CV. COREN LOMBOK DENGAN PENDEKATAN BUSINESS MODEL CANVAS (BMC) Putri Ayu Pupuh; I.A.Y.S.D Utami Pidada; Muh. IIham H
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.7708

Abstract

The Business Model Canvas is one of the managerial tools used to analyze a business model within the company which can also be used to evaluate the business model if there are changes that occur both internally and externally. This research was conducted to find out the business model currently being run by the CV. Coren Lombok company using primary data types with observation, documentation, and interview methods. This research is adescriptive qualitative research with an analysis method of 9 building blocks of the Canvas Business Model. The result is that CV. Coren Lombok has implemented its business model with the guidelines of the 9-block Business Model Canvas even though it does not yet have a physical form of the managerial tool
PENGEMBANGAN STANDARD OPERATING PROCEDURE (SOP) DALAM MEDIA RESERVASI PAKET WISATA CAMPING GROUND DI WISATA ALAM GUNUNG JAE LOMBOK BARAT I.A.Y.S.D Utami Pidada; Muhamad Hendri Prayegi
Media Bina Ilmiah Vol. 19 No. 1: Agustus 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to contain broader service procedures or Standard Operating Procedures (SOP) related to tourism product reservation media, especially Camping Ground in Mount Jae natural tourism in making Camping Ground tour package reservations. West Nusa Tenggara. This research uses descriptive qualitative research methods, which are easier to collect data and deeper understanding, with the process of collecting data through interviews, observation, documentation and literature studies. Secondary data is obtained through various sources such as documentation from flyers, photos, tour packages and previous tickets related to problems in research. Primary data was obtained through structured interviews obtained from several informants, namely Pokdarwis, BUMDES, and Potential Tourists to develop Standard Operating Procedures (SOPs) on Camping Ground tour package reservation media. So that the results of this study discuss the stages of service and Standard Operating Procedure (SOP) in the Camping Ground tour package reservation media through several offline media including direct reservations, by telephone, reservations with travel agent partners, transportation companies and online media including through social media and online travel agents (OTA). This research is very important to know about the development of Standard Operating Procedure (SOP) in the reservation media of Camping Ground tour packages in the natural attractions of Mount Jae West Lombok
Co-Authors Isdar Wahim Jumraidin Jumraidin Muh. IIham H Muh. Jayadi Muhamad Hendri Prayegi Putri Ayu Pupuh Rinto Wardito Supardi Supardi Zainul Latif