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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Ekonomi dan Bisnis Islam
Septiyanti, Dwi
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Religion Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Promosi, Citra Merek, dan Potongan Harga terhadap Minat Beli Produk Fashion UMKM : Studi Kasus pada Toko Hijab By Aida Kudus Dwi Nastrilia, Maula; Septiyanti, Dwi; Choirun Nisa, Alfi; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1034

Abstract

Abstract. There are undoubtedly a lot of things that influence consumers' desire to purchase, such as price breaks, brand perception, and promotions. Consumers' interest in purchasing items starts with their attention, which is followed by interest, desire, and action, all of which eventually result in the purchase of the product. However, other influences like other people's opinions and unanticipated events that necessitate purchasing can have an impact on buying interest. The goal of this study is to determine and examine the impact that price reductions, brand image, and promotions have on consumers' desire to purchase goods from the Hijab by Aida Kudus Shop. This study takes a causality research strategy and use descriptive quantitative tools. A questionnaire was employed in the sample approach with a population of Hijab Shop customers by Aida Kudus. Using the SPSS version 26 analysis tool, the accidental sampling approach was used to get samples for this study. This method was based on Slovin's hypothesis. Despite the effects of other variables not considered in this study, the findings indicate that the three binding variables promotion, brand image, and price reductions have a positive and significant impact on the dependent variable, which is buying interest.
Strategi, Tantangan, Dan Prospek Karir : Implementasi Program Affiliate Shopee Pada Mahasiswa IAIN Kudus Septiyanti, Dwi; Fansa Fadia Dev
Quranomic: Jurnal Ekonomi dan Bisnis Islam Vol. 5 No. 1 (2026): Quranomic: Jurnal Ekonomi dan Bisnis Islam
Publisher : Fakultas Ekonomi dan Bisnis Islam IIQ An Nur Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37252/jebi.v5i1.1600

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi program afiliasi Shopee pada mahasiswa IAIN Kudus, dengan fokus pada strategi pemasaran digital yang diterapkan, tantangan yang dihadapi, serta prospek karir yang dapat diperoleh. Metode penelitian kualitatif dengan desain studi kasus digunakan, melibatkan 15 mahasiswa aktif program afiliasi Shopee sebagai partisipan. Data dikumpulkan melalui wawancara mendalam dan diskusi kelompok terfokus. Hasil penelitian menunjukkan bahwa mahasiswa menerapkan berbagai strategi pemasaran digital, seperti pembuatan konten relevan dan penggunaan platform media sosial, untuk mengoptimalkan promosi. Namun, mereka menghadapi tantangan signifikan berupa persaingan ketat, kebutuhan konsistensi produksi konten, dan fluktuasi pendapatan. Meskipun demikian, keterlibatan dalam program ini terbukti mengembangkan keterampilan pemasaran digital, kewirausahaan, dan kemampuan membangun personal brand mahasiswa. Implikasi penelitian ini memberikan wawasan mendalam mengenai dinamika program afiliasi Shopee di kalangan mahasiswa serta kontribusi terhadap literatur pemasaran digital dan kewirausahaan.
Co-Authors Andni, Riyan Candra, Eki Choirun Nisa, Alfi Dwi Nastrilia, Maula Fansa Fadia Dev