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All Journal ISLAMICA: Jurnal Studi Keislaman Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Candra, Eki
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Religion Economics, Econometrics & Finance Education Other

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PENGARUH MEDIA SOSIAL, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI SEPEDA LISTRIK MEREK U-WINFLY DI KUDUS Wardani, Rina Umi; Aqliya, Jauharotun Sholha; Rasyida, Ana Mar’atur; Andni, Riyan; Candra, Eki
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6298

Abstract

Abstract This study examines the influence of social media, product quality, and price on the purchase intention of U-WINFLY electric bicycles in Kudus. This study uses a quantitative approach, utilizing normality tests to ensure that the data distribution is suitable for analysis. The results show that all social media, product quality, and price variables are normally distributed, with skewness and kurtosis values in the acceptable range, confirming the reliability of the data for further analysis. This study consisted of 112 people, who were selected beyond the purposive sampling system by analyzing the data using the Econometric Views 8 (E-views 8) program. The literature review highlights the importance of social media as a marketing tool, emphasizing its efficiency in promoting products and maintaining customer relationships at low cost compared to traditional sales methods. In addition, it discusses the role of product quality in shaping consumer trust and purchasing behavior, showing that consumer perceptions of quality directly affect their purchasing decisions.
Pengaruh Promosi, Citra Merek, dan Potongan Harga terhadap Minat Beli Produk Fashion UMKM : Studi Kasus pada Toko Hijab By Aida Kudus Dwi Nastrilia, Maula; Septiyanti, Dwi; Choirun Nisa, Alfi; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1034

Abstract

Abstract. There are undoubtedly a lot of things that influence consumers' desire to purchase, such as price breaks, brand perception, and promotions. Consumers' interest in purchasing items starts with their attention, which is followed by interest, desire, and action, all of which eventually result in the purchase of the product. However, other influences like other people's opinions and unanticipated events that necessitate purchasing can have an impact on buying interest. The goal of this study is to determine and examine the impact that price reductions, brand image, and promotions have on consumers' desire to purchase goods from the Hijab by Aida Kudus Shop. This study takes a causality research strategy and use descriptive quantitative tools. A questionnaire was employed in the sample approach with a population of Hijab Shop customers by Aida Kudus. Using the SPSS version 26 analysis tool, the accidental sampling approach was used to get samples for this study. This method was based on Slovin's hypothesis. Despite the effects of other variables not considered in this study, the findings indicate that the three binding variables promotion, brand image, and price reductions have a positive and significant impact on the dependent variable, which is buying interest.
Pengaruh Brand Image, Harga, dan Label Halal Dalam Keputusan Pembelian Produk Kosmetik Wardah di Kudus Kunasari, Kunasari; Dhia R.A., Salsabila; Nikmah, Zahrotun; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1049

Abstract

This study aims to determine the influence of brand image, price, and halal labels in the purchase decision of wardah cosmetic products in Kudus City. Wardah cosmetic products that always occupy the top brands in Indonesia show that many use this product. So that many consumers already believe in Wardah cosmetic products. In this study, a questionnaire was distributed to all people in the holy city with a sample of 125 respondents. And the data was calculated using SPSS version 20. Where the brand image is (X1), price (X2), halal label (X3) and purchase decision (Y). And this study aims to show whether brand image has a significant influence on the purchase decision of Wardah cosmetic products, whether price has a significant influence on the purchase decision of Wardah cosmetic products, and whether halal labels have a significant influence on the purchase decision of Wardah cosmetic products.
PENGARUH MEDIA SOSIAL, BRAND IMAGE, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI FASHION MUSLIMAH PADA PRODUK AR-RAFI Rizkina, Fanisa; Candra, Eki; Andni, Riyan
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6527

Abstract

Studi kasus ini dilakukan di Kabupaten Kudus untuk menentukan pengaruh Media Sosial, Brand Image, dan Celebrity Endorser Terhadap Minat Beli Fashion Muslimah pada Produk Ar-Rafi. Penelitian ini dilakukan dengan metode survei dan pengumpulan data melalui kuesioner. Jenis penelitian menggunakan kuantitatif. Penelitian ini melibatkan 168 responden. Untuk menguji hipotesis, digunakan analisis regresi linear berganda dengan melakukan uji T dan uji F. Hasil penelitian yang dilakukan menggunakan program SPSS versi 26 menunjukkan bahwa 1) Media Sosial berpengaruh positif dan signifikan secara parsial terhadap minat beli, 2) citra merek berpengaruh positif dan signifikan secara parsial terhadap minat beli, dan 3) celebrity endorser berpengaruh positif dan signifikan secara parsial terhadap minat beli. 4.) Media Sosial, Brand Image, dan Celebrity Endorser berpengaruh secara bersamaan pada Minat Beli.  Koefisien determinasi (Adjusted R-Squared) sebesar 63% menunjukkan presentase pengaruh variabel independen (media sosial, citra merek, dan celebrity endorser) terhadap variabel dependen (minat beli) sebesar 63%. Variabel lain yang tidak dimasukkan dalam model penelitian ini, yaitu 37% memengaruhi bagian yang tersisa.
Patterns and Determinants of Judicial Reasoning in Deciding Women Economic Rights in Religious Courts Yanti, Novi; Candra, Eki; Hafiz, Muhammad; Siregar, Indra Praja; Anggriani, Irien Violinda
Islamica: Jurnal Studi Keislaman Vol. 20 No. 2 (2026): March
Publisher : Postgraduate Studies of UIN Sunan Ampel Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/islamica.2026.20.2.212-242

Abstract

This study examines judicial considerations regarding wife’s maintenance in marital cases based on an analysis of decisions of the Religious Court of Pekanbaru during the period 2019-2024. The objec­tive of this research is to identify patterns of judicial reasoning in grant­ing or denying wife’s maintenance, including normative foundations, the application of the concept of nushūz, the use of ex officio authority, the determination of maintenance amounts, and attention to the execu­tion of court decisions. The main argument of this study asserts that decisions on wife’s maintenance are not uniform, but are shaped by a combination of legal and factual factors that form specific patterns of judicial consideration. This research employs a normative legal method with a case approach and content analysis of selected court decisions. The findings indicate a shift in judicial practice toward more substan­tive protection of wives’ rights, as reflected in the increasing use of ex officio authority and references to judicial policies. Nevertheless, dis­parities remain in the proof of nushūz, variations in maintenance amounts, and limitations in the effectiveness of decision enforcement. This study argues that the quality of protection for wife’s maintenance largely depends on the consistency of judicial reasoning and the design of operative rulings oriented toward enforceability.
Munakahat dan Fulfillment of Family Livelihood: A Normative Analysis of Islamic Law Yanti, Novi; Candra, Eki; Tutrisno, Irwan; Utami, Nazwa Yunissa; Dari, Wulan
Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan Vol. 22 No. 02 (2025): Al-Mutharahah : Jurnal Penelitian dan Sosial Keagamaan
Publisher : LPPM Institut Agama Islam Diniyyah Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46781/al-mutharahah.v22i02.2092

Abstract

This study is motivated by the importance of munakahat in Islamic jurisprudence as a normative framework governing marital relationships, particularly regarding the obligation of family maintenance (nafaqah). In contemporary social contexts, economic dynamics and shifting family roles have raised various challenges in understanding and implementing this obligation. Therefore, this research aims to analyze the concept of munakahat and the fulfillment of family maintenance from the perspective of normative Islamic jurisprudence. This study employs a qualitative method with a normative doctrinal approach through library research. Primary data sources include the Qur’an, hadith, and classical fiqh texts, while secondary sources consist of books and contemporary scholarly journal articles. Data analysis is conducted using content analysis and comparative examination of juristic opinions. The findings indicate that the obligation of maintenance is a legal consequence of the marriage contract, carrying both moral and legal responsibility. Islamic jurisprudence on munākahāt also demonstrates flexibility in determining maintenance standards based on the husband’s capacity and socio cultural context (‘urf). In conclusion, the concept of maintenance within munakahat functions not merely as a legal obligation but as a mechanism for ensuring justice and strengthening Muslim family resilience.
Co-Authors Andni, Riyan Aqliya, Jauharotun Sholha Choirun Nisa, Alfi Dhia R.A., Salsabila Dwi Nastrilia, Maula Irien Violinda Anggriani Kunasari, Kunasari Muhammad Hafiz Nikmah, Zahrotun Novi Yanti Rasyida, Ana Mar’atur Rizkina, Fanisa Septiyanti, Dwi Siregar, Indra Praja Tutrisno, Irwan Utami, Nazwa Yunissa Wardani, Rina Umi Wulan Dari, Wulan