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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Candra, Eki
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH MEDIA SOSIAL, KUALITAS PRODUK, DAN HARGA TERHADAP MINAT BELI SEPEDA LISTRIK MEREK U-WINFLY DI KUDUS Wardani, Rina Umi; Aqliya, Jauharotun Sholha; Rasyida, Ana Mar’atur; Andni, Riyan; Candra, Eki
Bisnis-Net Vol 8, No 1: JUNI 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i1.6298

Abstract

Abstract This study examines the influence of social media, product quality, and price on the purchase intention of U-WINFLY electric bicycles in Kudus. This study uses a quantitative approach, utilizing normality tests to ensure that the data distribution is suitable for analysis. The results show that all social media, product quality, and price variables are normally distributed, with skewness and kurtosis values in the acceptable range, confirming the reliability of the data for further analysis. This study consisted of 112 people, who were selected beyond the purposive sampling system by analyzing the data using the Econometric Views 8 (E-views 8) program. The literature review highlights the importance of social media as a marketing tool, emphasizing its efficiency in promoting products and maintaining customer relationships at low cost compared to traditional sales methods. In addition, it discusses the role of product quality in shaping consumer trust and purchasing behavior, showing that consumer perceptions of quality directly affect their purchasing decisions.
Sosialisasi dan pendampingan sertifikasi halal untuk UMKM dalam meningkatkan daya saing usaha Andni, Riyan; Widodo, Syukri Fathudin Achmad; Candra, Eki; Nabila, Lana Nisrina; Sattar, Sattar
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 3 (2025): May
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i3.30190

Abstract

Abstrak UMKM memiliki peran strategis dalam meningkatkan perekonomian melalui penyerapan tenaga kerja dan peningkatan daya saing produk melalui legalitas. Sertifikasi halal menjadi kebutuhan penting dalam memberikan kepercayaan dan perlindungan konsumen sekaligus membuka peluang besar bagi UMKM menembus pasar internasional. Tingginya peluang pasar halal tidak sebanding dengan kenyataan dilapangan, ditemukan masih banyak UMKM yang belum tersertifikasi karena kurang informasi, minim kesadaran, dan belum memahami prosedur pengajuan. Pengabdian ini menggunakan metode PAR (Participatory Action Research) dengan langkah persiapan, sosialisasi, pendampingan pengajuan sertifikasi halal, dan evaluasi untuk meningkatkan daya saing UMKM. Tujuan dari pengabdian ini adalah meningkatkan pemahaman UMKM tentang sertifikasi halal, mendukung legalitas produk, dan memperkuat daya saing di pasar. Tujuan kegiatan ini mendorong UMKM proaktif memastikan standar halal, menciptakan peluang pasar, dan mendukung ekonomi halal berkelanjutan. Hasil menunjukkan UMKM memahami pentingnya label halal dalam memberikan perlindungan konsumen dan meningkatkan kepercayaan, mampu mengidentifikasi bahan baku serta proses produksi yang sesuai standar halal, dan menyadari bahwa sertifikasi halal dapat memperkuat daya saing produk mereka. Implikasinya, UMKM menjadi lebih proaktif menjaga standar halal, memperluas akses pasar, dan mendukung keberlanjutan ekonomi halal di tingkat lokal maupun global. Kata kunci: sosialisasi; pendampingan; sertifikasi halal; daya saing UMKM Abstract MSMEs have a strategic role in improving the economy through workforce absorption and increasing product competitiveness through legality. Halal certification is an important need in providing consumer trust and protection while opening up great opportunities for MSMEs to penetrate the international market. The high halal market opportunities are not comparable to the reality in the field, it was found that there are still many MSMEs that have not been certified due to lack of information, minimal awareness, and do not understand the application procedure. This service uses the PAR (Participatory Action Research) method with preparation steps, socialization, assistance in submitting halal certification, and evaluation to increase the competitiveness of MSMEs. The purpose of this service is to increase MSMEs' understanding of halal certification, support product legality, and strengthen competitiveness in the market. The purpose of this activity is to encourage MSMEs to be proactive in ensuring halal standards, creating market opportunities, and supporting a sustainable halal economy. The results show that MSMEs understand the importance of halal labels in providing consumer protection and increasing trust, are able to identify raw materials and production processes that comply with halal standards, and realize that halal certification can strengthen the competitiveness of their products. The implication is that MSMEs become more proactive in maintaining halal standards, expanding market access, and supporting the sustainability of the halal economy at the local and global levels. Keywords: socialization; mentoring; halal certification; competitiveness of MSMEs
Pengaruh Promosi, Citra Merek, dan Potongan Harga terhadap Minat Beli Produk Fashion UMKM : Studi Kasus pada Toko Hijab By Aida Kudus Dwi Nastrilia, Maula; Septiyanti, Dwi; Choirun Nisa, Alfi; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1034

Abstract

Abstract. There are undoubtedly a lot of things that influence consumers' desire to purchase, such as price breaks, brand perception, and promotions. Consumers' interest in purchasing items starts with their attention, which is followed by interest, desire, and action, all of which eventually result in the purchase of the product. However, other influences like other people's opinions and unanticipated events that necessitate purchasing can have an impact on buying interest. The goal of this study is to determine and examine the impact that price reductions, brand image, and promotions have on consumers' desire to purchase goods from the Hijab by Aida Kudus Shop. This study takes a causality research strategy and use descriptive quantitative tools. A questionnaire was employed in the sample approach with a population of Hijab Shop customers by Aida Kudus. Using the SPSS version 26 analysis tool, the accidental sampling approach was used to get samples for this study. This method was based on Slovin's hypothesis. Despite the effects of other variables not considered in this study, the findings indicate that the three binding variables promotion, brand image, and price reductions have a positive and significant impact on the dependent variable, which is buying interest.
Pengaruh Brand Image, Harga, dan Label Halal Dalam Keputusan Pembelian Produk Kosmetik Wardah di Kudus Kunasari, Kunasari; Dhia R.A., Salsabila; Nikmah, Zahrotun; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1049

Abstract

This study aims to determine the influence of brand image, price, and halal labels in the purchase decision of wardah cosmetic products in Kudus City. Wardah cosmetic products that always occupy the top brands in Indonesia show that many use this product. So that many consumers already believe in Wardah cosmetic products. In this study, a questionnaire was distributed to all people in the holy city with a sample of 125 respondents. And the data was calculated using SPSS version 20. Where the brand image is (X1), price (X2), halal label (X3) and purchase decision (Y). And this study aims to show whether brand image has a significant influence on the purchase decision of Wardah cosmetic products, whether price has a significant influence on the purchase decision of Wardah cosmetic products, and whether halal labels have a significant influence on the purchase decision of Wardah cosmetic products.
PENGARUH MEDIA SOSIAL, BRAND IMAGE, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI FASHION MUSLIMAH PADA PRODUK AR-RAFI Rizkina, Fanisa; Candra, Eki; Andni, Riyan
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6527

Abstract

Studi kasus ini dilakukan di Kabupaten Kudus untuk menentukan pengaruh Media Sosial, Brand Image, dan Celebrity Endorser Terhadap Minat Beli Fashion Muslimah pada Produk Ar-Rafi. Penelitian ini dilakukan dengan metode survei dan pengumpulan data melalui kuesioner. Jenis penelitian menggunakan kuantitatif. Penelitian ini melibatkan 168 responden. Untuk menguji hipotesis, digunakan analisis regresi linear berganda dengan melakukan uji T dan uji F. Hasil penelitian yang dilakukan menggunakan program SPSS versi 26 menunjukkan bahwa 1) Media Sosial berpengaruh positif dan signifikan secara parsial terhadap minat beli, 2) citra merek berpengaruh positif dan signifikan secara parsial terhadap minat beli, dan 3) celebrity endorser berpengaruh positif dan signifikan secara parsial terhadap minat beli. 4.) Media Sosial, Brand Image, dan Celebrity Endorser berpengaruh secara bersamaan pada Minat Beli.  Koefisien determinasi (Adjusted R-Squared) sebesar 63% menunjukkan presentase pengaruh variabel independen (media sosial, citra merek, dan celebrity endorser) terhadap variabel dependen (minat beli) sebesar 63%. Variabel lain yang tidak dimasukkan dalam model penelitian ini, yaitu 37% memengaruhi bagian yang tersisa.
Co-Authors Andni, Riyan Aqliya, Jauharotun Sholha Choirun Nisa, Alfi Dhia R.A., Salsabila Dwi Nastrilia, Maula Kunasari, Kunasari Nabila, Lana Nisrina Nikmah, Zahrotun Rasyida, Ana Mar’atur Rizkina, Fanisa Sattar Sattar, Sattar Septiyanti, Dwi Syukri Fathudin Achmad Widodo Wardani, Rina Umi