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All Journal AJIE (Asian Journal of Innovation and Entrepreneurship) Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Pratiwi, Ramadhanty
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Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering

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Analisis Perbandingan Purchase Intention Pada Aplikasi Online Food Delivery (OFD) Di Indonesia: Indonesia Samiono, Bambang Eko; Pratiwi, Ramadhanty
Asian Journal of Innovation and Entrepreneurship Volume 08, Issue 02, May 2024
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol8.iss2.art5

Abstract

In Indonesia, online food delivery (OFD) services consist of 2 (two) types, namely OFD by Platform and OFD by restaurant apps.  Data shows that users of OFD by restaurant apps are ahead year-on-year compared to OFD by Platform users. This proves that although these 2 (two) types of applications are in the same industry and provide the same service, namely online food delivery (OFD), they still have differences that are influenced by certain factors. The study aims to analyze differences in Purchase Intention on Platform-Based Online food delivery Applications (Go food, Grab food and Shopee food) and Restaurant (KFCKU, Pizza Hut Indonesia and McDelivery) by involving Online Customer Review variables, sales promotion, and Website Quality as well as the intervening variable e-trust. This research was conducted with 100 respondents. The sample collection technique in this study used purposive sampling technique. This study uses quantitative methods and path analysis tests. The results in this study explain that there is a direct influence between Online Customer Review (X1) and Website Quality (X3) on E-Trust (Z) in the OFD by Platform application and the OFD by restaurant application. In OFD by Platform, there is no direct influence between Sales Promotion (X2) and Website Quality (X3) on Purchase Intention (Y). In OFD by restaurant, there is no direct influence between Online Customer Review (X1) and Sales Promotion (X2) on Purchase Intention (Y). In addition, there is an indirect influence between Online Customer Review (X1) and Website Quality (X3) on Purchase Intention (Y) through E-Trust (Z).
Pelatihan Pengelolaan Keuangan Bagi Pelaku UMKM Kelurahan Bendungan Hilir, Tanah Abang, Jakarta Sunarmo, Sunarmo; Pardiansyah, Elif; Rahmi, Arneta; Purwani, Anugerah Estri; Fattah, Iqbal; Pratiwi, Ramadhanty
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i2.19916

Abstract

The Covid-19 pandemic has an impact on the economic sector which causes people to suffer losses and even lose their livelihoods. One of the sectors affected is Micro and Small medium enterprises (MSMEs) in Bendungan Hilir. As is known that some communities of RW 04 Bendungan Hilir are MSMEs actors. The main problem of MSME actors during the pandemic is the lack of financial literacy knowledge, so the funds entering and exiting are not managed properly so that MSME actors do not have emergency funds or reserve funds. This community service aims to provide socialization and training on financial management for MSME actors. The methods used are direct surveys, questionnaires, socialization, and training. Based on the activity results, most MSME actors are beginning to understand the importance of financial management to anticipate the unexpected and for the betterment of their business.
Co-Authors Fattah, Iqbal Pardiansyah, Elif Purwani, Anugerah Estri Rahmi, Arneta Samiono, Bambang Eko Sunarmo Sunarmo, Sunarmo