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All Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Indonesia Sosial Teknologi
Hidayah, Anugrah
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

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Pendidikan Kecakapan Hidup (Life Skill) Untuk Anak Usia Dini Safira, Nadya; Hidayah, Anugrah
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 09 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.906 KB) | DOI: 10.59141/jist.v3i09.489

Abstract

Early childhood is a golden period of child development where all aspects of development and intelligence can be easily stimulated. Early age is also a unique period of child development to go through a phase called the sensitive period, egocentric period, imitation period, group period, exploration period and rebellious period. Therefore, early childhood has not been able to control emotions, not independent, not able to distinguish between good and bad deeds, wants to win on their own, has not been able to socialize with their environment and so on. For this reason, early childhood is a very decisive period in the formation of a child's life skills so that efforts are needed to stimulate, educate, guide, nurture and provide learning activities that will produce and improve children's abilities and skills. Because this golden period only lasts once in a phase of human life. Therefore, at an early age, holistic education efforts need to be made.
Strategi Pemasaran Sebagai Upaya Meningkatkan Penjualan Wanita Nelayan Di Kelurahan Boneoge Kiding, Kurniati B.; Fadhli, Wendi Muhammad; Faradibba, Faradibba; Ahmil, Ahmil; Nurprawitasari, Nurprawitasari; Hidayah, Anugrah; Aripin, Nurul Astri; Dandi, Moh.
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.915

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan oleh dosen dan mahasiswa Universitas Widya Nusantara bersama Kelompok Ibu PKK Bahari dan Kelompok Wanita Nelayan Nagayamo di Kelurahan Boneoge dengan tujuan meningkatkan kapasitas pemasaran produk olahan ikan tuna. Program dilaksanakan melalui tiga tahap utama, yaitu persiapan, pelaksanaan, dan evaluasi. Pada tahap pelaksanaan, peserta dilatih dalam konsep branding dan desain kemasan, literasi digital, serta pendampingan pengelolaan media sosial berbasis e-commerce. Hasil kegiatan menunjukkan peserta mampu merancang logo dan kemasan produk yang lebih higienis, membuat akun bisnis di berbagai platform digital, serta mengelola promosi dan transaksi online secara mandiri. Evaluasi pasca-kegiatan mencatat lebih dari 70% peserta konsisten menerapkan strategi pemasaran digital, dengan sebagian produk telah dipasarkan ke luar Boneoge. Program ini membuktikan bahwa penerapan strategi pemasaran berbasis digital dan bauran pemasaran mampu meningkatkan daya saing usaha wanita nelayan sekaligus mendorong kemandirian ekonomi komunitas.
Co-Authors Ahmil Aripin, Nurul Astri Dandi, Moh. Faradibba, Faradibba Kiding, Kurniati B. Nurprawitasari, Nurprawitasari Safira, Nadya Wendi Muhammad Fadhli