Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Indonesia Sosial Teknologi Jurnal Dinamika Ilmu Komunikasi
Jenniefer, Jenniefer
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Laneige Marketing Communication Strategy on Tokopedia and Shopee Jenniefer, Jenniefer; Witono, Andika
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1058

Abstract

The current state of internet access has proven to have apparent beneficial impact across a wide range of sectors, particularly in the e-commerce scene. Laneige, a leading cosmetics brand, effectively employs the digital landscape to broaden its market reach via e-commerce sites such as, Tokopedia and Shopee. Through qualitative descriptive analysis, reveales that Laneige effectively develop its brand image and boost sales performance by systematically adapting marketing strategies to each platform's unique qualities. This strategic alignment is achieved by thorough execution of the 4P framework (Product, Price, Place, Promotion). The results show that through the Shopee platform, Laneige has leading sales numbers when compared to sales numbers on Tokopedia. On Shopee, Laneige targets consumers with attractive visuals, short videos that are informative, a comprehensive description in the description column, and competitive prices. In addition, the use of the "Shopee Mall" feature and strong promotions also add more value in contributing to their success in selling their products through this platform. Laneige's success through the Shopee platform shows the use of effective communication strategies in understanding the characteristics of the platform and its users. The right marketing method, supported by a good promotional strategy, is able to strengthen the brand image and sales success of Laneige products in the e-commerce market.
Strategi Digital Influencer dalam Membentuk Persepsi dan Keputusan Pembelian Konsumen Daviena Skincare Sormin, Manuela Ruth Claudia; Jenniefer, Jenniefer; Adiarsi, Gracia Rachmi
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5910

Abstract

The development of digital media has reshaped marketing communication, with influencer marketing relying on personal branding and lifestyle representation to influence consumer behavior. A prominent trend is flexing, the display of wealth, luxury, and personal achievements on social media to create exclusivity and aspirational value. In Indonesia’s beauty industry, flexing is widely used, yet little research addresses its effect on consumer perception, trust, and purchase decisions. This study examines Daviena Skincare’s flexing strategy in shaping consumer engagement and decision-making. Using a qualitative approach, in-depth interviews with five purposively selected skincare users and social media followers were analyzed thematically through the AISAS model (Attention, Interest, Search, Action, Share). Results show flexing effectively attracts attention and interest by associating the brand with success and luxury, though responses are ambivalent: some see it as motivational, others as excessive. Long-term trust and purchase depend more on product quality, transparency, and authentic engagement. The study highlights the importance of balancing flexing with authenticity and credibility to build consumer loyalty.
Co-Authors Gracia Rachmi Adiarsi Sormin, Manuela Ruth Claudia Witono, Andika