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<![CDATA[PENGARUH MOTIVASI DAN PERSEPSI KUALITAS TERHADAP MINAT BELI LAPTOP PADA MAHASISWA TANGERANG ]]>
<![CDATA[Satrio, Adhi]]>;
<![CDATA[Rachmi Adiarsi, Gracia]]>
<![CDATA[ Communication Vol 10, No 1 (2019): COMMUNICATION ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi - Universitas Budi Luhur ]]>
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DOI: 10.36080/comm.v10i1.814
<![CDATA[The development of information technology makes it easy for community members to interact with other members of society not limited to space and time. The producers create various forms of computers which are technological tools to facilitate communication. Desktops, laptops or notebooks with various brands on the market. The public is faced with offering laptop brands such as Apple, Asus, Acer, Dell, Lenovo, HP, and other brands. Based on data on global laptop shipments in 2017 there were 164.7 million units. The Apple brand outperformed Asus and won 4th place the previous year ranking 5. The success of Apple with Macbook Pro products in 2017 showed an increase in buying interest in Apple laptops. This is inseparable from Apple's laptop products perceived quality and meet what consumers want from a brand. The purpose of this study is to see whether motivation and perceived quality affect buying interest in Apple laptops and analyze the influence of motivation and perceived quality on interest in buying Apple laptops. The theory used is motivation theory, perceived quality, buying interest. The method used is a quantitative method by collecting data through a questionnaire. Based on the results of the study, it was found that motivation and perceived quality had a significant effect on buying Apple brand laptops. Motivation and perceived quality simultaneously have a significant effect on buying Apple brand laptops with students from private universities in Tangerang]]>
<![CDATA[Literasi Media Internet di Kalangan Mahasiswa ]]>
<![CDATA[Adiarsi, Gracia Rachmi]]>;
<![CDATA[Stellarosa, Yolanda]]>;
<![CDATA[Silaban, Martha Warta]]>
<![CDATA[ Humaniora Vol 6, No 4 (2015): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v6i4.3376
<![CDATA[This study aims to find out to what extent the Internet users in line with media literacy. According to Indonesia Internet Service Provider Association (APJII) and BPS Statistic Indonesia, it was found that Internet users in Indonesia have grown since three years ago up to 13% or become 71.19 million people until the end of 2013. According to research survey MarkPlus Insight, ?netizen? or Internet users who spend more than three hours per day on Internet. Moreover, they are increasing from 24,2 Million people in 2012 and become 31,7 million people in 2013. This research used qualitative method by gathering the data through Focus Group Discussion (FGD) to private university students who spent for Internet 5 hours per day and less than 5 hours per day. The theory used in this research was media literacy. The result of this research stated that students who accessed the Internet below 5 hours per day were already busy with work and not too intense in using the Internet either via smartphone or a computer. Different findings came up from the students who accessed the Internet over 5 hours per day. Most of the time, they used the Internet for social media and instant messaging (instant messenger) through smartphones. Critical attitude towards the media message depends on the informants? interest toward the information. ]]>
<![CDATA[Pengaruh Komunikasi Internal dan Motivasi Internal terhadap Employee Engagement pada Perusahaan JJI ]]>
<![CDATA[Chandra, Susiwaty]]>;
<![CDATA[Adiarsi, Gracia Rachmi]]>
<![CDATA[ Jurnal Pewarta Indonesia Vol 1, No 1 (2019): Jurnal Pewarta Indonesia ]]>
Publisher : <![CDATA[Persatuan Wartawan Indonesia ]]>
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DOI: 10.25008/jpi.v1i1.8
<![CDATA[Employee engagement bukan hanya masalah dalam dunia Human Resources (HR) tapi juga merupakan tantangan dalam dunia komunikasi. Terciptanya engagement berkaitan erat dengan perilaku dan komunikasi sehari-sehari. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi internal dan motivasi internal terhadap employee engagement di Persuahaan JJI, Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan teori Komunikasi internal, motivasi dan employee engagement. Hasil penelitian menunjukkan bahwa komunikasi internal dan motivasi internal berpengaruh signifikan terhadap employee engagement di Perusahaan JJI di kantor pusat Jakarta. Komunikasi internal dan motivasi internal secara bersama berpengaruh signifikan terhadap employee engagement di Perusahaan JJI.]]>
<![CDATA[Leveraging the COVID-19 crisis in making work-from-home a mainstream practice in the oil and gas industry ]]>
<![CDATA[Dewi, Indira]]>;
<![CDATA[Adiarsi, Gracia Rachmi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol 4 No 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v4i2.2768
<![CDATA[During the COVID-19 crisis, the oil and gas industry is among industries that face challenges in selling their products and struggling to manage their cash flow. The pressure to improve financial discipline within the oil and gas industry started even before the COVID-19 crisis. This paper validates the feasibility of adopting work-from-home (WFH) as a permanent practice for oil and gas companies in Indonesia and how it will help to reduce costs, enhance employee productivity, and improve their organizational agility. The survey was conducted two weeks after the start of the forced WFH “experiment.â€Â One hundred nine executives from various oil and gas companies in Indonesia took part in the survey. The result of this study resulted in most of the large and established companies in Indonesia, in particular, the oil and gas companies, being slow in adopting this practice. The COVID-19 crisis could be the turning point for wider and lasting adoption of WFH in the oil and gas industry. The survey results validate that business can still run even when their employees are working from home. Also, the survey results showed that a shift of opinion toward accepting WFH as the new normal exists. The survey indicates that many companies have crossed psychological and mental blocks and are receptive to the idea of making WFH part of normal HR practices.Keywords: WFH; Management; Sustainability; Oil and Gas Industry.]]>
<![CDATA[Kegiatan Media Relations Mayapada Healthcare Group dalam Membentuk Citra Mayapada Hospital ]]>
<![CDATA[Rahma Nurrani Annisa]]>;
<![CDATA[Gracia Rachmi Adiarsi]]>
<![CDATA[ Communicare : Journal of Communication Studies Vol. 4 No. 2 (2017): Communicare : Journal of Communication Studies ]]>
Publisher : <![CDATA[Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR ]]>
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DOI: 10.37535/101004220176
<![CDATA[Rumah sakit merupakan institusi kesehatan seperti institusi lainnya yang melakukan hubungan dengan media (media relations). Mayapada Healthcare Group merupakan salah satu kelompok yang menangani beberapa rumahsakit Mayapada melakukan hubungan dengan media guna membantu pembentukan citra yang diharapkan (wish images) pihak institusi tersebut. Divisi Public Relations grup Mayapada Health Care baru melaksanakan hubungan dengan media (media relations) selama kurun waktu 1 tahun. Tujuan penelitian ini adalah untuk mendeskripsikan proses dan pelaksanaan kegiatan hubungan dengan media (media relations) Mayapada Healthcare Group dalam usahanya membentuk citra Mayapada Hospital. Konsep yang digunakan dalam penelitian ini ialah hubungan media dan citra. Adapun metode penelitian menggunakan pendekatan kualtitatif dengan pengumpulan data melalui wawancara mendalam (indepth interview) kepada nara sumber. Hasil penelitian menggambarkan bahwa hasil dari hubungan dengan media (media relations) membentuk citra sesuai harapan Mayapada Hospital, yaitu sebagai rumah sakit yang memiliki satu kesatuan yang baik dan saling melengkapi, dilihat dari faktor identitas fisik, identitas non fisik, kualitas hasil, mutu dan pelayanan, dan aktivitas dan pola hubungan berdasarkan pemberitaan mengenai Mayapada Hospital.]]>
<![CDATA[Literasi Media Internet di Kalangan Mahasiswa ]]>
<![CDATA[Gracia Rachmi Adiarsi]]>;
<![CDATA[Yolanda Stellarosa]]>;
<![CDATA[Martha Warta Silaban]]>
<![CDATA[ Humaniora Vol. 6 No. 4 (2015): Humaniora ]]>
Publisher : <![CDATA[Bina Nusantara University ]]>
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DOI: 10.21512/humaniora.v6i4.3376
<![CDATA[This study aims to find out to what extent the Internet users in line with media literacy. According to Indonesia Internet Service Provider Association (APJII) and BPS Statistic Indonesia, it was found that Internet users in Indonesia have grown since three years ago up to 13% or become 71.19 million people until the end of 2013. According to research survey MarkPlus Insight, “netizen” or Internet users who spend more than three hours per day on Internet. Moreover, they are increasing from 24,2 Million people in 2012 and become 31,7 million people in 2013. This research used qualitative method by gathering the data through Focus Group Discussion (FGD) to private university students who spent for Internet 5 hours per day and less than 5 hours per day. The theory used in this research was media literacy. The result of this research stated that students who accessed the Internet below 5 hours per day were already busy with work and not too intense in using the Internet either via smartphone or a computer. Different findings came up from the students who accessed the Internet over 5 hours per day. Most of the time, they used the Internet for social media and instant messaging (instant messenger) through smartphones. Critical attitude towards the media message depends on the informants’ interest toward the information. ]]>
<![CDATA[Fenomena Bergabungnya Anak Muda Jakarta Ke Dalam Organisasi Sinergi Muda Secara Suka Rela ]]>
<![CDATA[Gracia Rachmi Adiarsi]]>;
<![CDATA[Helen Silsa]]>
<![CDATA[ Profetik: Jurnal Komunikasi Vol 11, No 2 (2018) ]]>
Publisher : <![CDATA[Universitas Islam Negeri Sunan Kalijaga Yogyakarta ]]>
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DOI: 10.14421/pjk.v11i2.1474
<![CDATA[Bergabung ke dalam organisasi sebagai seorang relawan menjadi fenomena unik di kalangan anak muda, mengingat, seorang relawan harus rela untuk mengorbankan materi serta energinya demi kepentingan organisasi. Penelitian ini bertujuan untuk mengungkap alasan dari ketertarikan anak muda untuk bergabung sebagai relawan di organisasi Sinergi Muda. Teori yang digunakan ialah Theory of Needs dari David McClelland dan konsep sharing. Metode yang digunakan adalah metode penelitian kualitatif dengan menggunakan empat narasumber untuk memperoleh data primer dan data-data terkait untuk memperoleh data sekunder. Hasil penelitian menggambarkan bahwa anak muda yang bergabung sebagai relawan di organisasi Sinergi Muda bermotif kebutuhan akan pengakuan diri yang diperoleh melalui aktivitas sharing di media sosial.Kata kunci: organisasi, relawan, pengakuan diri, sharingJoining into the organization as a volunteer becomes a unique phenomenon among young people, remembering, a volunteer must be willing to sacrifice his material and energy for the sake of the organization. This study aims to reveal the reasons for the interest of young people to join as volunteers at the Sinergi Muda organization. The theory used is David McClelland's Theory of Needs and the concept of sharing. The method used is a qualitative research method by interviewing four informants to obtain primary data and related data to obtain secondary data. The result shows that young people who join as volunteers in the Sinergi Muda organization are motivated by the need for self-recognition obtained through sharing activities on social media.Keywords: Organization, volunteer, self recognition, sharing ]]>
<![CDATA[PELAKSANAAN KOMUNIKASI INTERNAL DALAM KETERLIBATAN KARYAWAN DI SOHO SQUARE INDONESIA ]]>
<![CDATA[Luh Ketut Sri Laksmi]]>;
<![CDATA[Gracia Rachmi Adiarsi]]>
<![CDATA[ Avant Garde Vol 6, No 2 (2018): Avant Garde ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v6i2.763
<![CDATA[This research discusses the activity of internal communication between Superior and Subordinate implemented by the Account Director in engaging subordinates Soho Square Indonesia to work on work and company. The purpose of this research is to understand the implementation and effect in the internal communication activities between superiors and subordinates in employee engagement at Soho Square Indonesia. The method used in this study is descriptive qualitative research method with primary and secondary data collection techniques in the form of semi structured interview with the resource person from Soho Square Indonesia. The analysis of qualitative data uses Miles and Huberman models comprising data collection, data reduction, data display and conclusion. Based on the results of the research, it was found out that the activity of internal communication between the superior and the subordinate in Soho Square Indonesia runs effectively to give impact in engaging the work of subordinates at Soho Square Indonesia.]]>
<![CDATA[PERSONAL SELLING CROWN GROUP AUSTRALIA KEPADA CALON PEMBELI DI INDONESIA ]]>
<![CDATA[Gracia Rachmi Adiarsi]]>;
<![CDATA[Clara Olivia]]>
<![CDATA[ Avant Garde Vol 5, No 1 (2017): AVANT GARDE ]]>
Publisher : <![CDATA[Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur ]]>
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DOI: 10.36080/avg.v5i1.616
<![CDATA[Personal selling is important for marketing communication in order toconnect directly with the prospective buyers. The purpose of this research is toanalyze the process of personal selling and the elements of Crown Group sales teamas communicator in order to persuade the prospective buyers. This research usedqualitative methodology, personal selling and persuasive communication. The resultof this research found that the use of personal selling through the sales person andthe sales team elements as a communicator could be one of the ways to persuade theprospective buyers of Crown Group apartement in Sydney Australia.]]>
<![CDATA[Komunikasi Vertikal dalam Servant Leadership Kadis Pendidikan dan Kebudayaan Kota Tomohon ]]>
<![CDATA[Gracia Rachmi Adiarsi]]>;
<![CDATA[Jeremia Engelita Wakas]]>
<![CDATA[ Jurnal Komunikasi Global Vol 7, No 1 (2018) ]]>
Publisher : <![CDATA[Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala ]]>
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DOI: 10.24815/jkg.v7i1.10871
<![CDATA[The style of leadership determines the success of vertical communication in the organization. Rigid leadership and protocols are familiar to leaders and government officials. This study aims to find out and understand the application of vertical communication in the style of servant leadership from the Head of Education and Culture Bureau, Tomohon. This study used a qualitative approach with data collection techniques through in-depth interviews with six informants selected by purposive sampling technique. The results showed that vertical communication performed by the Head of Office in Tomohon demonstrated a service leadership style including ten servant leadership characteristics that made the vertical communication more effective. The ten characteristics of leadership that were listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to community growth and community building.]]>
