Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Akuntansi
Kusumaningrum, Ratih Puspita
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
SHOPPING MOTIVATION IN CONSUMER LOYALTY PROCESS Kusumaningrum, Ratih Puspita; Danibrata, Aulia
Jurnal Bisnis dan Akuntansi Vol. 25 No. 2 (2023): Jurnal Bisnis dan Akuntansi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/jba.v25i2.2253

Abstract

This study aims to examine the influence of hedonic, utilitarian, and ethical motives in process of forming consumer loyalty. The design that used in this research were descriptive research and causality research, in which variables were measure with 5-point likert scale. The technique that used in this research is non-probability sampling with purposive sampling technique and used 221 respondents who fit the criteria. This research is processes by using Structural Equation Modeling – Partial Least Square. The results of this calculation show that hedonic shopping motivation, utilitarian shopping motivation, and ethical shopping motivation through perceived quality as mediating variable have an influence on repurchase intention.
Co-Authors DANIBRATA, AULIA