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All Journal Ijtimā`iyya: Journal of Muslim Society Research Jurnal Indonesia Sosial Sains
Suryandari, Sofia Yustiani
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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The Influence of Islamic Brand Engagement as A Moderation Variable on Brand Loyalty in Bank Syariah Indonesia Customers Warsito, Chandra; Suryandari, Sofia Yustiani; Pujiati, Pujiati; Farhah, Nida Umi; Ab. Wahab, Norailis
Ijtimā iyya Journal of Muslim Society Research Vol. 10 No. 2 (2025): In Progress
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/ijtimaiyya.v10i2.15444

Abstract

This study aims to determine the ability of Islamic brand attachment to moderate the influence of brand personality, customer satisfaction, and aura brand customer religiosity towards brand loyalty in Indonesian Islamic banks. Primary data collection was conducted by purposive sampling with a sample size of 320 questionnaire responses collected. from Bank customers Indonesian Sharia is domiciled in Yogyakarta, Surakarta, Purwokerto, Semarang, Jakarta, Bandung, Banten and Surabaya. The relationship between personality variables brand, satisfaction customers, And aura brand religious Customer to brand loyalty was analyzed using Structural Equation Modeling (SEM) from the Wap PLS program package. Results study empirical show there is influence personality brand, satisfaction customers, and the aura of a religious brand customers towards brand loyalty of Bank Syariah Indonesia. The test results show that Brand personality, Customer satisfaction , and . Brand religious aura is influential positive to brand loyalty on Customer Bank Sharia Indonesia. Islamicbrand engagement is able to moderate the relationship between brand personality and brand loyalty in Bank Syariah Indonesia customers. But Islamic brand engagement is not able to moderate the relationship between customer satisfaction and brand religious aura towards brand loyalty . Customer Bank Sharia Indonesia. Recommendation managerial Which produced from This research is that Bank Syariah Indonesia must focus on continuously improving brand personality, customer satisfaction, and religious brand aura because they are directly correlated with customers
Potential Development of Sharia Tourism at Cheng Ho Mosque, Purbalingga Suryandari, Sofia Yustiani; Listiani, Fitri
Jurnal Indonesia Sosial Sains Vol. 6 No. 2 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i2.1604

Abstract

This article discusses the development of smart tourism in Purbalingga Regency, focusing on the Cheng Ho Mosque as the main destination. Smart tourism, which uses information and communication technology (ICT), aims to improve the tourist experience and the efficiency of tourism management. This research uses qualitative methods through observing, interviewing, and documenting to understand the potential and challenges of developing Sharia Tourism at Cheng Ho Mosque. Although it has bright prospects with government support, challenges such as limited human and financial resources and lack of collaboration among stakeholders still exist. Cheng Ho Mosque, which combines Chinese and Islamic cultures, offers worship facilities and educational tours but needs improvement in promotion and management. This study recommends increased government support, training of tourism managers, and the use of digital technology to increase tourist attraction.
Co-Authors Ab. Wahab, Norailis Chandra Warsito, Chandra LISTIANI, FITRI Nida Umi Farhah, Nida Umi Pujiati Pujiati