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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Journal of Management and Bussines (JOMB) Management Dynamics: International Journal of Management and Digital Sciences
Siti Normi
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Decision Sciences, Operations Research & Management Education

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The Influence Of Mediated Content Marketing and Brand Image electronic Word Of Mouth Regardless Of Interest In Buying Products at Marketplace Tiktok Yohana Shinta Theresia; Siti Normi; Jeudi Agustina T. P. Sianturi
Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 2 (2025): International Journal of Management and Digital Sciences
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/managementdynamics.v2i2.184

Abstract

TikTok Shop is a social e-commerce feature that allows users and creators to promote and sell products while shopping. By selling through TikTok Shop, users and creators can earn money from the platform, especially with the growing number of TikTok users. The presence of the shopping feature on this app makes TikTok increasingly popular because, in addition to entertainment, users do not need to switch to other shopping apps to make transactions. This study aims to examine and analyze the influence of content marketing and brand image mediated by electronic word of mouth (eWOM) on product purchase interest in TikTok Shop. This research uses an associative method with a quantitative approach. The population in this study consists of TikTok Shop consumers in the Dumai area, with an unknown number, categorized as an infinite population. The Lemeshow formula was used for sampling, resulting in 97 respondents. Data analysis was performed using WarpPLS version 8.0 software. Based on the test results, it can be concluded that content marketing has a positive and significant effect on product purchase interest, as well as a positive effect on eWOM. Furthermore, eWOM was found to mediate the effect of content marketing on product purchase interest. Brand image also has a positive and significant effect on product purchase interest and eWOM, and eWOM can mediate the effect of brand image on product purchase interest.
PENGARUH STRES KERJA,BEBAN KERJA,PENGHARGAAN DAN HUKUMAN TERHADAP KINERJA PEGAWAI PADA DINAS LINGKUNGAN HIDUP KAB.LABUHAN BATU UTARA Betania Yosiavina; Siti Normi; Selamat Siregar
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01, Maret 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.12158

Abstract

This study aims to analyze the effect of work stress, workload, rewards, and punishments on employee performance at the North Labuhan Batu Regency Environmental Agency. This study uses a quantitative approach with a survey method. The population in this study was all employees of the North Labuhan Batu Regency Environmental Agency, with a sample size of 50 respondents determined using saturated sampling technique. Data were collected through a questionnaire based on the Likert scale and analyzed using multiple linear regression analysis. Hypothesis testing was conducted through partial testing (t-test), simultaneous testing (F-test), and analysis of the coefficient of determination (R²). The results showed that, partially, work stress and workload had a negative and significant effect on employee performance, while rewards and punishments had a positive and significant effect on employee performance. Simultaneously, work stress, workload, rewards, and punishments had a significant effect on employee performance. The coefficient of determination (Adjusted R²) value of 0.806 indicates that 80.6% of the variation in employee performance can be explained by these four variables, while the rest is influenced by other factors outside this study. This study is expected to provide practical contributions to agencies in improving employee performance through proper stress and workload management and the implementation of a fair and consistent reward and punishment system.
PENGARUH KUALITAS LAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA GRABFOOD (STUDI KASUS MAHASISWA PROGRAM STUDI MANAJEMEN ANGKATAN 2022-2023 UNIVERSITAS METHODIST INDONESIA) Rapika Natalia Tambunan; Siti Normi; Maludin Panjaitan
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 01 (2026): Volume 12 No. 01, Maret 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i01.12167

Abstract

This study aims to analyze the simultaneous effect of Service Quality, Price, and Promotion on Customer Satisfaction among GrabFood users who are students of the Management Study Program, Class of 2022–2023, at the Indonesian Methodist University. The research methodology used in this study is a quantitative descriptive research method. The sample in this study consisted of 227 respondents. Based on the results of the t-test hypothesis, it can be concluded that service quality partially has a positive and significant effect on user satisfaction, price partially has a positive and significant effect on user satisfaction, and promotion partially has a positive and significant effect on user satisfaction. Based on the results of the F hypothesis test, it can be concluded that service quality, price, and promotion simultaneously have a positive and significant effect on customer satisfaction. Based on the analysis of the coefficient of determination, an Adjusted R Square value of 0.608 was obtained. This means that 60.8% of the variation in customer satisfaction can be explained by service quality, price, and promotion, while the remaining 39.2% is influenced by other factors outside this study.
Pengaruh Kepemimpinan Transformasional Kepala Sekolah, Budaya Organisasi Sekolah, dan Komunikasi Internal terhadap Kinerja Guru SMA Negeri 2 Tapung Hilir dengan Kepuasan Kerja Guru sebagai Variabel Moderasi Irawan P, Hengki; Anton A. P. Sinaga; Siti Normi
Journal of Management and Bussines (JOMB) Vol. 8 No. 1 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/6eg1xz35

Abstract

Abstract not available.
Co-Authors Anton A. P. Sinaga Betania Yosiavina Irawan P, Hengki Jeudi Agustina T. P. Sianturi Maludin Panjaitan Rapika Natalia Tambunan Selamat Siregar Yohana Shinta Theresia