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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Yola, Natasya
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Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Kualitas Pelayanan dan Bauran Promosi Mempengaruhi Keputusan Pembelian Konsumen di Ak Phone Jambi Kota Jambi Tarmizi, Ahmad; Asmas, Denny; Yola, Natasya; Adisetiawan, R.
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5752

Abstract

The aim of this research is to determine the influence of the promotion mix and service quality on purchasing decisions at AK Phone Jambi City. The data collection methods used were interviews, observation, and questionnaires in the form of questionnaires. The sample in this study consisted of 99 respondents. The analytical tool used in this research is multiple regression analysis. The results of this research reveal that simultaneously and partially there is a significant and positive influence between the promotional mix variables and service quality on purchasing decisions at the Ak Phone Shop, Jambi City.
Co-Authors Ahmad Tarmizi Denny Asmas, Denny R. Adisetiawan, R.