Jurnal Ilmiah Universitas Batanghari Jambi
Vol 24, No 3 (2024): Oktober

Kualitas Pelayanan dan Bauran Promosi Mempengaruhi Keputusan Pembelian Konsumen di Ak Phone Jambi Kota Jambi

Tarmizi, Ahmad (Unknown)
Asmas, Denny (Unknown)
Yola, Natasya (Unknown)
Adisetiawan, R. (Unknown)

Article Info

Publish Date
29 Oct 2024

Abstract

The aim of this research is to determine the influence of the promotion mix and service quality on purchasing decisions at AK Phone Jambi City. The data collection methods used were interviews, observation, and questionnaires in the form of questionnaires. The sample in this study consisted of 99 respondents. The analytical tool used in this research is multiple regression analysis. The results of this research reveal that simultaneously and partially there is a significant and positive influence between the promotional mix variables and service quality on purchasing decisions at the Ak Phone Shop, Jambi City.

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Journal Info
Jurnal Ilmiah Universitas Batanghari Jambi
Website

Abbrev

ilmiah

Publisher

Universitas Batanghari Jambi

Subject

Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

Description

Jurnal Ilmiah Universitas Batanghari Jambi adalah peer-review jurnal akses terbuka yang bertujuan untuk berbagi dan diskusi mengenai isu dan hasil penelitian yang lagi hangat pada saat ini. Jurnal ini diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, ...