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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Studi Ilmu Manajemen dan Organisasi
Situmorang, Rismawati
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Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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PENGARUH HARGA TIKET DAN PROMOSI TERHADAP KEPUTUSAN BERKUNJUNG PADA EVENT SAMOSIR MUSIC INTERNATIONAL Simarmata, Widia Fraliska; Situmorang, Rismawati
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51332

Abstract

Festival Samosir Music International (SMI) merupakan event tahunan yang sejak 2023 menerapkan sistem tiket berbayar dan mengandalkan Instagram sebagai media promosi utama. Perubahan kebijakan ini diiringi fluktuasi jumlah pengunjung, sehingga perlu diteliti pengaruh harga tiket dan promosi terhadap keputusan berkunjung. Penelitian kuantitatif ini menggunakan metode purposive sampling dengan responden yang telah hadir minimal dua kali dalam dua tahun terakhir. Hasil analisis regresi menunjukkan koefisien determinasi (Adjusted R Square) sebesar 0,578. Artinya, variabel harga tiket dan promosi secara bersama-sama mempengaruhi 57,8% keputusan berkunjung. Sisanya, 42,2%, dipengaruhi oleh faktor lain di luar penelitian seperti fasilitas, lokasi, dan lineup artis. Simpulan penelitian menegaskan bahwa harga tiket dan promosi memiliki dampak yang signifikan, sehingga manajemen festival perlu mempertimbangkan kedua aspek ini secara strategis untuk mendukung pertumbuhan SMI sebagai daya tarik pariwisata dan ekonomi kreatif daerah.
An Exploratory Sequential Mixed-Method Study on Ghost-Demography and Economic Exclusion in Automated Economies Siagian, Desmon Gunadi; Situmorang, Rismawati; Simbolon, Yohana Yulianti; Tarigan, Jenny Sari; Harefa, Agusman; Poniman, Poniman; Sirait, Katrin Jenny
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.6432

Abstract

Purpose: This study develops the concept of ghost demography, referring to a demographic condition in which repeated automation-driven disruption gradually produces structurally detached population segments from productive labor market participation. This study aims to explain how technological change, beyond short-term job displacement, may accumulate into long-term socioeconomic exclusion at the population level. Research Methodology: An exploratory sequential mixed-method design was applied. The qualitative phase involved expert interviews to identify the mechanisms linking automation and exclusion. These insights inform the quantitative phase, which tests the relationships using cross-country labor market and digital economy indicators across 60 country sector observations from international data sets. Results: The findings reveal three interrelated mechanisms underlying the emergence of ghost demography: economic obsolescence, structural adaptation barriers driven by skill mismatch and digital inequality, and cumulative socioeconomic detachment. Regression analysis indicates that automation exposure significantly increases socioeconomic exclusion. Skill mismatch and digital inequality further intensify this relationship, whereas Institutional Quality moderates the effect by reducing the exclusionary impact of automation. Conclusions: Automation may progressively reshape labor participation patterns and generate early demographic signatures of exclusion. Limitations: The analysis relies on aggregated country sector indicators and does not fully capture individual-level labor mobility dynamics. Contributions: This study contributes to the literature on automation and labor markets by conceptualizing technological exclusion as a demographic transformation process.
Co-Authors Desmon Gunadi Siagian Harefa, Agusman Jenny Sari Tarigan Katrin Jenny Sirait Poniman Poniman Simarmata, Widia Fraliska simbolon, yohana yulianti