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PELATIHAN DESAIN WEBSITE WUJUDKAN START-UP AND SOCIAL ENTREPRENEURSHIP BAGI SISWA SMK KARYA SERDANG LUBUK PAKAM Manurung, Asima; Napitupulu, Normalina; Sirait, Katrin Jenny; Siagian, Desmon Gunadi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i2.14228

Abstract

Setiap lulusan dari sekolah menengah kejuruan dituntut untuk siap bekerja dengan keterampilan yang diperoleh selama belajar di sekolah kejuruan. Di era Society 5.0 ini, sebuah bisnis harus dijalankan secara digital agar dapat bersaing dengan bisnis lainnya. Siswa kelas XII yang merupakan calon alumni SMK Karya Serdang Lubuk Pakam diharapkan menjadi lulusan yang siap kerja di era society 5.0 dan juga mampu menguasai cara menjalankan bisnis digital nantinya. Website adalah platform yang dapat digunakan untuk menjalankan bisnis secara digital. Website berisi informasi bisnis yang ditampilkan semenarik mungkin agar dapat menarik pelanggan. Oleh karena itu, pelatihan desain website diberikan kepada kelas Kegiatan ini juga diharapkan dapat mengembangkan kemampuan siswa kelas XII di SMK Karya Serdang Lubuk Pakam untuk menjadi wirausaha dengan tujuan memberikan pelatihan Start Up dan Social Entrepreneurship agar mahasiswa memahami dan mampu menerapkan ilmunya sehingga dapat menjadi wirausaha. Pengusaha muda yang kreatif dan inovatif dalam mengembangkan pemasaran bisnis. Selain itu, pada program ini juga diumumkan bahwa program studi D3 Teknik Informatika USU dipindahkan dari fakultas Matematika dan Ilmu Pengetahuan Alam ke Fakultas Vokasi USU karena tidak banyak yang mengetahuinya.
MENILAI DAMPAK EKONOMI DARI FAKTOR MICE TERHADAP PERTUMBUHAN PARIWISATA: WAWASAN DARI GEOPARK KALDERA TOBA Siagian, Desmon Gunadi; Sirait, Katrin Jenny
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15082

Abstract

This study analyzes the impact of MICE (Meeting, Incentive, Convention, Exhibition) factors on the economic growth of the Toba Caldera Geopark tourism destination. To support the economic growth of the Geopark, it is essential to have robust infrastructure, including adequate accessibility, convention centers with quality accommodation options, three to five-star hotels, attractive destinations with numerous facilities, parking areas, and skilled local PCOs (Professional Conference Organizers). The research background highlights issues related to the impact of MICE factors on the economic development of tourism destinations. Besides infrastructure, the products offered must have value and can be packaged to provide added value. This includes not only competitive pricing but also packaging and the product's connection to the local environment. Data collection methods used in this research include observation and questionnaires. Informants comprised various stakeholders in the MICE industry, such as the Medan City Tourism Office, event organizers, and businesses involved in tourism, including hotels, restaurants, ATMs, money changers, travel agencies, souvenir shops, transportation providers, guides, meeting organizers, congress organizers, and incentive travel organizers. The results show that accessibility does not have a direct and significant impact on the economic growth of the Toba Caldera Geopark tourism destination. Similarly, accommodation facilities do not directly and significantly influence economic growth. However, information has a positive and significant impact on the economic growth of the Toba Caldera Geopark tourism destination.
Comparative study of sugeno fuzzy method and mamdani fuzzy method for rice stock optimization at Perum BULOG North Sumatra regional division Siagian, Desmon Gunadi; Katrin Jenny Sirait; Anggiat Parlindungan Simbolon; Jamardua Haro
Desimal: Jurnal Matematika Vol. 8 No. 2 (2025): Desimal: Jurnal Matematika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/a7jvnx56

Abstract

Perum BULOG Regional Division of North Sumatra faces challenges in determining optimal rice stock levels due to uncertainties in supply and distribution. The purpose of this study is to optimize rice stock management by comparing two fuzzy inference methods—Fuzzy-Sugeno and Fuzzy-Mamdani in predicting monthly rice stock levels. The method used involves analyzing rice inflow, distribution, and stock data from January to December, applying each fuzzy method using the MATLAB 6.1 Fuzzy Toolbox. The Fuzzy-Sugeno model is implemented with rule-based systems whose outputs are expressed as linear functions of the input variables and defuzzified using the weighted average method. The Fuzzy-Mamdani model applies linguistic rules with fuzzy output sets and uses the centroid method for defuzzification. The results show that both methods can optimize stock estimation, but in different ways: Fuzzy-Sugeno produces dynamic predictions that closely follow monthly operational changes, making it suitable for short-term adaptive optimization, while Fuzzy-Mamdani yields more stable predictions, supporting long-term stock stability optimization. This finding provides a practical decision-support reference for BULOG to select the method that best aligns with operational goals, thereby improving rice stock management and distribution efficiency in North Sumatra.
Peningkatan Kualitas Pelayanan Pelanggan Melalui Digitalisasi Sistem Penanganan Keluhan di PT PLN (Persero) ULP Helvetia Medan Siagian, Desmon Gunadi; Silitonga, Grace Christina Lasmaida; Sirait, Katrin Jenny; Syahdan, M. Sakti
Al Khidma: Jurnal Pengabdian Masyarakat Al Khidma Vol. 5 No. 2 Juli 2025
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/ak.v5i2.5152

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kualitas pelayanan pelanggan PT PLN (Persero) ULP Helvetia melalui transformasi digital dan perbaikan proses. Fokus utamanya adalah mengidentifikasi permasalahan pelayanan dan mengembangkan solusi inovatif berbasis standar pelayanan publik modern. Metode yang digunakan meliputi analisis sistem eksisting, identifikasi gap, pengembangan solusi berbasis best practice, dan implementasi pilot project selama tiga bulan. Kegiatan konkret meliputi penyusunan Arsip Induk Langganan (AIL), penanganan keluhan melalui aplikasi Chempion Mobile, penanganan Tusbung secara proaktif, digitalisasi invoice, dan penyusunan Surat Perintah Kerja (SPK). Hasilnya menunjukkan dampak transformatif signifikan dalam kemudahan akses 24/7, percepatan respons layanan, dan peningkatan kepuasan pelanggan, terutama pada dimensi tangible, empathy, reliability, responsiveness, dan assurance. Citra perusahaan dan loyalitas pelanggan juga meningkat. Meskipun masih terdapat tantangan seperti gangguan jaringan dan keterbatasan informasi suku cadang secara real-time, kegiatan ini memberikan kontribusi nyata terhadap penguatan pelayanan publik berbasis digital dan tata kelola yang baik dalam kerangka pembangunan nasional.
Analisis Kinerja Perusahaan Menggunakan Balanced Scorecard Pada Pt Perkebunan Nusantara II Gunadi Siagian, Desmon; Jenny Sirait, Katrin
Journal of Comprehensive Science Vol. 3 No. 3 (2024): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v3i3.640

Abstract

Penelitian ini bertujuan untuk mengetahui kinerja PT. Perkebunan Nusantara IV (Persero) Medan jika diukur dengan balanced scorecard. Metode penelitian yang digunakan adalah metode deskriptif. Data yang digunakan adalah data primer dan sekunder. Metode pengumpulan data adalah wawancara dan dokumentasi, dan analisis data adalah menggunakan data deskriptif dan perhitungan. Hasil penelitian yang dapat disimpulkan adalah PT. Perkebunan Nusantara IV (Persero) Medan sudah menerapkan balanced scorecard sebagai pengukur kinerjanya. Kinerja perusahaan pada perspektif pertumbuhan dan pembelajaran menunjukkan hasil yang baik yang ditandai dengan peningkatan organizational capital, peningkatan pemberian motivasi, dan akses informasi yang baik. PT. Perkebunan Nusantara IV (Persero) Medan melakukan inovasi terus menerus dan berhasil menghasilkan produk yang berstandar internasional menunjukkan kinerja pada perspektif bisnis internal yang baik. Kinerja perusahaan pada perspektif pelanggan menunjukkan adanya peningkatan pada jumlah pelanggan dan meningkatnya kepuasan pelanggan, dan pada perspektif keuangan menunjukkan adanya penurunan pendapatan perusahaan, penurunan ROI, dan rasio operasi yang disebabkan menurunnya harga komoditi.
PELATIHAN DESAIN WEBSITE WUJUDKAN START-UP AND SOCIAL ENTREPRENEURSHIP BAGI SISWA SMK KARYA SERDANG LUBUK PAKAM Manurung, Asima; Napitupulu, Normalina; Sirait, Katrin Jenny; Siagian, Desmon Gunadi
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 2 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Setiap lulusan dari sekolah menengah kejuruan dituntut untuk siap bekerja dengan keterampilan yang diperoleh selama belajar di sekolah kejuruan. Di era Society 5.0 ini, sebuah bisnis harus dijalankan secara digital agar dapat bersaing dengan bisnis lainnya. Siswa kelas XII yang merupakan calon alumni SMK Karya Serdang Lubuk Pakam diharapkan menjadi lulusan yang siap kerja di era society 5.0 dan juga mampu menguasai cara menjalankan bisnis digital nantinya. Website adalah platform yang dapat digunakan untuk menjalankan bisnis secara digital. Website berisi informasi bisnis yang ditampilkan semenarik mungkin agar dapat menarik pelanggan. Oleh karena itu, pelatihan desain website diberikan kepada kelas Kegiatan ini juga diharapkan dapat mengembangkan kemampuan siswa kelas XII di SMK Karya Serdang Lubuk Pakam untuk menjadi wirausaha dengan tujuan memberikan pelatihan Start Up dan Social Entrepreneurship agar mahasiswa memahami dan mampu menerapkan ilmunya sehingga dapat menjadi wirausaha. Pengusaha muda yang kreatif dan inovatif dalam mengembangkan pemasaran bisnis. Selain itu, pada program ini juga diumumkan bahwa program studi D3 Teknik Informatika USU dipindahkan dari fakultas Matematika dan Ilmu Pengetahuan Alam ke Fakultas Vokasi USU karena tidak banyak yang mengetahuinya.
PERANCANGAN SISTEM INFORMASI MANAJEMEN LEMBAGA PERSIAPAN STUDI GENESIA INTERNATIONAL ACADEMY BERBASIS WEBSITE Katrin Jenny Sirait; Siagian, Desmon; Napitupulu, Normalina
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17029

Abstract

Transformasi digital telah mendorong lembaga pendidikan untuk menyediakan layanan yang lebih efisien dan mudah diakses. Genesia International Academy menghadapi tantangan dalam mengelola informasi layanan dan interaksi dengan siswa secara optimal. Program pengabdian ini bertujuan merancang dan mengembangkan sistem informasi manajemen berbasis website untuk meningkatkan efisiensi layanan dan aksesibilitas informasi. Metodologi yang digunakan mencakup analisis kebutuhan, perancangan, implementasi, dan evaluasi sistem berbasis teknologi Visual Studio Code, Bootstrap, HTML, PHP, dan CSS untuk memastikan desain yang responsif dan user-friendly. Hasil evaluasi menunjukkan bahwa website ini efektif dalam menyajikan informasi layanan dan mempermudah akses bagi siswa, orang tua, dan staf, sehingga meningkatkan efisiensi operasional dan kualitas layanan Genesia International Academy.
MENILAI DAMPAK EKONOMI DARI FAKTOR MICE TERHADAP PERTUMBUHAN PARIWISATA: WAWASAN DARI GEOPARK KALDERA TOBA Siagian, Desmon Gunadi; Sirait, Katrin Jenny
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15082

Abstract

This study analyzes the impact of MICE (Meeting, Incentive, Convention, Exhibition) factors on the economic growth of the Toba Caldera Geopark tourism destination. To support the economic growth of the Geopark, it is essential to have robust infrastructure, including adequate accessibility, convention centers with quality accommodation options, three to five-star hotels, attractive destinations with numerous facilities, parking areas, and skilled local PCOs (Professional Conference Organizers). The research background highlights issues related to the impact of MICE factors on the economic development of tourism destinations. Besides infrastructure, the products offered must have value and can be packaged to provide added value. This includes not only competitive pricing but also packaging and the product's connection to the local environment. Data collection methods used in this research include observation and questionnaires. Informants comprised various stakeholders in the MICE industry, such as the Medan City Tourism Office, event organizers, and businesses involved in tourism, including hotels, restaurants, ATMs, money changers, travel agencies, souvenir shops, transportation providers, guides, meeting organizers, congress organizers, and incentive travel organizers. The results show that accessibility does not have a direct and significant impact on the economic growth of the Toba Caldera Geopark tourism destination. Similarly, accommodation facilities do not directly and significantly influence economic growth. However, information has a positive and significant impact on the economic growth of the Toba Caldera Geopark tourism destination.
An Exploratory Sequential Mixed-Method Study on Ghost-Demography and Economic Exclusion in Automated Economies Desmon Gunadi Siagian; Rismawati Situmorang; Yohana Yulianti Simbolon; Jenny Sari Tarigan; Agusman Harefa; Poniman Poniman; Katrin Jenny Sirait
Studi Ilmu Manajemen dan Organisasi Vol 7 No 1 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v7i1.6432

Abstract

Purpose: This study develops the concept of ghost demography, referring to a demographic condition in which repeated automation-driven disruption gradually produces structurally detached population segments from productive labor market participation. This study aims to explain how technological change, beyond short-term job displacement, may accumulate into long-term socioeconomic exclusion at the population level. Research Methodology: An exploratory sequential mixed-method design was applied. The qualitative phase involved expert interviews to identify the mechanisms linking automation and exclusion. These insights inform the quantitative phase, which tests the relationships using cross-country labor market and digital economy indicators across 60 country sector observations from international data sets. Results: The findings reveal three interrelated mechanisms underlying the emergence of ghost demography: economic obsolescence, structural adaptation barriers driven by skill mismatch and digital inequality, and cumulative socioeconomic detachment. Regression analysis indicates that automation exposure significantly increases socioeconomic exclusion. Skill mismatch and digital inequality further intensify this relationship, whereas Institutional Quality moderates the effect by reducing the exclusionary impact of automation. Conclusions: Automation may progressively reshape labor participation patterns and generate early demographic signatures of exclusion. Limitations: The analysis relies on aggregated country sector indicators and does not fully capture individual-level labor mobility dynamics. Contributions: This study contributes to the literature on automation and labor markets by conceptualizing technological exclusion as a demographic transformation process.
APPLICATION OF BINARY LOGISTIC REGRESSION WITH TIME BASED SAMPLING IN ANALYSIS OF RISK FACTORS FOR MOTORCYCLE TRAFFIC VIOLATIONS IN MEDAN CITY Graceya Zagita Manik; Irgie Attaurrazaq; Donni Ramadhan Siregar; Katrin Jenny Sirait
Jurnal Statistika Universitas Muhammadiyah Semarang Vol 14, No 1 (2026): Jurnal Statistika Universitas Muhammadiyah Semarang
Publisher : Department Statistics, Faculty Mathematics and Natural Science, UNIMUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsunimus.14.1.2026.32-42

Abstract

Traffic violations by motorcyclists are a major contributor to accidents in Medan City. This research sought to examine the frequency of violations and the factors affecting the likelihood of such violations among riders at three intersections in Medan City: Dr. Mansyur, Setia Budi, and Fly Over Jamin Ginting. A cross-sectional quantitative design and time-based sampling was used. Observations were conducted over three days in two sessions (daytime 02:00–03:00 PM and afternoon 04:00–05:00 PM WIB), with a sample of 540 motorcyclists. The dependent variable was violation status; independent variables included gender, motorcycle type, rider status, and observation time. Binary logistic regression was applied. Results showed a violation rate of . Simultaneously, all independent variables had a significant effect (p<0.001). Partially, only rider status was significant (p<0.001; OR=2.728), meaning riders with a passenger were 2.789 times more likely to violate than solo riders. Gender, motorcycle type, and observation time were not significant. The model fitted well (Hosmer–Lemeshow test, ). In conclusion, rider status is the main factor, so supervision should focus on riders with passengers.