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All Journal Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Jurnal Multidisiplin West Science
Triana Putra, I Nyoman
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Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Do The Exploration Brioche, Savory Normandy Bread, Effective in Developing Appropriate Production and Marketing Strategies? Satya Upayanti, Ni Wayan Diah; Triana Putra, I Nyoman; Suantara, I Putu Adi; Ade Pradnyana, Ida Bagus; Permana, Kadek Rian; Santi Diwyarthi, Ni Desak Made; Adyatma, Prastha
Jurnal Multidisiplin West Science Vol 3 No 07 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i07.1402

Abstract

This study conducts an in-depth exploration of brioche bread using qualitative research. A phenomenological approach with a research methodology based on depth interview and participant observation to reac the accurate data. The research findings reveal that Brioche bread's strengths lie in its delicious texture and taste, variety, and global marketing, while weaknesses include its relatively high price, limited shelf life, and unsuitability for daily needs. Opportunities for brioche bread include increasing nutritional awareness, new market expansion, and product innovation, while threats stem from intense competition, changing consumer preferences, and health regulations.
Pengaruh Citra Destinasi dan Negative Electronic Word of Mouth (Negative E-WOM) terhadap Niat Berkunjung Kembali ke Pantai Kuta, Kecamatan Kuta, Bali Triana Putra, I Nyoman; Darsana, I Made; Made Sabda Nirmala, Bagus
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 5 No. 1 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/siwayang.v5i1.5010

Abstract

This study aims to examine the influence of destination image and negative electronic word of mouth (negative e-WOM) on tourists’ revisit intention to Kuta Beach, Bali. A quantitative approach with explanatory research design was employed. Data were collected through questionnaires from 100 respondents who had visited Kuta Beach and actively used social media, selecting using purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that destination image has a positive and significant effect on revisit intention, whereas negative e-WOM has a negative but insignificant effect. The model demonstrates moderate explanatory power (R² = 0.513), no multicollinearity issues (VIF < 5), and good predictive relevance (Q² > 0). These findings indicate that destination image is the primary determinant of tourist loyalty, while the influence of negative e-WOM tends to be contextual and indirect. Practically, this study highlights the importance of improving tourism experience quality, particularly in terms of cleanliness, infrastructure, and comfort, in order to strengthen destination image and enhance tourists’ revisit intention.
Co-Authors Ade Pradnyana, Ida Bagus I Made Darsana Made Sabda Nirmala, Bagus Permana, Kadek Rian Prastha Adyatma Santi Diwyarthi, Ni Desak Made Satya Upayanti, Ni Wayan Diah Suantara, I Putu Adi