Achmad Taufik Ismail
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OPTIMALISASI PERAN STRATEGIS MANAJEMEN HUMAS DALAM MENINGKATKAN RESPONSIVITAS LAYANAN PUBLIK SEKOLAH DASAR: STUDI KUANTITATIF DI KOTA KARAWANG Wahidin; Achmad Taufik Ismail; Chairil Fajar Hadiansyah; Fatimah Az Zahro
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.26139

Abstract

As the vanguard of public education services, elementary schools play a vital role in responding to community demands. The responsiveness of public services is a crucial aspect in assessing school performance, and public relations management plays a strategic role in bridging communication between schools and the community. This study aims to analyze the influence of public relations management on the responsiveness of public services in elementary schools in Karawang Regency. This study uses a quantitative approach with a survey method of 93 respondents from a total population of 120, calculated using the Slovin formula with a margin of error of 5%. The research instrument is a questionnaire processed using SmartPLS. The results of the study indicate that public relations management has a significant effect on the responsiveness of public services. The implications of this study emphasize the importance of strengthening the public relations structure in elementary schools to improve the quality of education services.