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Pelatihan Pemanfaatan Web-product Profilling Sebagai Media Pemasaran Pada UKM Keris Bali Srinadi, Ni Luh Putri; Dananjaya, Gde Putra; Setiawan, Wayan
Paradharma: Jurnal Aplikasi IPTEK Vol. 5 No. 1 (2021): Paradharma: Jurnal Aplikasi IPTEK
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Dhyana Pura – Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.869 KB) | DOI: 10.36002/jpd.v5i1.1437

Abstract

ABSTRAKKeris merupakan salah satu warisan budaya yang sangat dikenal oleh masyarakat luas sebagai warisan budaya asli Indonesia. Sebagai salah satu warisan budaya dari sekian banyak warisan budaya yang dimiliki oleh Indonesia, Keris patut untuk dilestarikan. Salah satu Usaha Kecil Menengah (UKM) yang bergerak di kerajinan Keris adalah UKM Keris Bali. Permasalahan yang dihadapi oleh UKM Keris Bali adalah pemasaran, saat ini pemasaran yang masih belum optimal dan masih manual. Proses penjualan dan penawaran produk keris, saat ini dilakukan dengan cara mengirimkan ke beberapa artshop terdekat dan pengiriman foto melalui aplikasi WhatAapp. Untuk membantu pemasaran di UKM maka diusulkan kegiatan pelatihan pemanfaatan website pada UKM Keris Bali melalui program kegiatan pengabdian masyarakat. Kegiatan ini bertujuan untuk memberikan pelatihan pengelolaan konten website yang digunakan sebagai media pemasaran dan bertujuan untuk memasarkan produk dari UKM kepada masyarakat luas. Kegiatan yang telah dilakukan juga memiliki manfaat bagi UKM untuk memiliki pengetahuan dalam pemanfaatan teknologi informasi yaitu media pemasaran website. Hasilnya adalah sebuah produk tepat guna yaitu website profiling dan kemampuan pengelolaan konten dari website UKM Keris Bali.Kata kunci: Keris, website, pemasaran, product profiling, e-commerce.ABSTRACTKeris is a well known Indonesian cultural heritage. One of many cultural heritages owned by Indonesia, the Keris, highly deserved to be preserved. One of the Small and Medium Enterprises (SMEs) engaged in Keris handicraft is, Keris Bali SME. The obstacles faced by Keris Bali SME is marketing which the marketing is still less optimal and operated manualy. The process of selling and offering keris products is currently done by sending it to the nearest art shop and photos sending through WhatsApp application. To improve selling product, it is suggested that website training activities at Keris Bali SME can be done through community service program. This activity aims to provide training on website content management, which is used as a marketing that aims to market products from UKM to the citizen. The carried out activities also have benefits for SME to have knowledge in the implementation of information technology, namely website product profiling. It resulted an effective product such as website profiling and content management capabilities of the Keris Bali SME’s website.Keywords: keris, website, marketing, product profiling, e-commerce.
Short-Run Dynamics Between Income Inequality and Market Capitalisation-to-GDP in Indonesia Dananjaya, Gde Putra; Chaidir, Taufiq
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i4.64172

Abstract

Using annual time-series data from 1998 to 2024, this research examines the short-run connection between income inequality and capital market size in Indonesia. Capital market size is indicated by the market capitalisation-to-GDP ratio (Buffett Indicator), and income inequality is measured with the Gini ratio. The Ordinary Least Squares (OLS) is used as the main regression method, and the model estimation focuses on short-run dynamics. Control variables that are included in the estimation are GDP per capita and inflation. By using the Augmented Dickey–Fuller (ADF) test, it can be confirmed that the transformed variables are stationary. The OLS shows that deviations in wealth distributions do not have a statistically significant association with changes in the market capitalisation to GDP ratio in Indonesia. The control variables are also found to be statistically insignificant in explaining short-run dynamics in Indonesian capital market development. Diagnostic tests such as Breusch–Godfrey LM and White and Jarque–Bera reveal that all data have no correlation problem and are free from heteroscedasticity. Moreover, consistency is provided through a robustness check with lagged inequality changes. To sum up, our results suggest that the changes in Indonesia's market capitalisation-to-GDP ratio in the short run may be more likely affected by factors other than changes in wealth distribution.