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All Journal YASIN: Jurnal Pendidikan dan Sosial Budaya Jurnal Intelek Insan Cendikia
Melvi Chania
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Digitalisasi dan Branding Usaha Laundry : Pemberdayaan dan Penguatan UMKM Di Era Ekonomi Digital Melvi Chania; Siska Siska; Dyra Delfira; Yulia Hanoselina; Rahmadhona Fitri Helmi
Jurnal Intelek Insan Cendikia Vol. 2 No. 5 (2025): MEI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi digitalisasi dan branding pada usaha laundry sebagai bagian dari pemberdayaan UMKM di Jalan Polonia, Tunggul Hitam, Kota Padang. Digitalisasi memberikan dampak signifikan bagi pengembangan usaha kecil dan menengah. Namun, masih banyak UMKM, termasuk usaha laundry, yang menghadapi kendala dalam memanfaatkan teknologi digital secara optimal. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif melalui observasi, wawancara, dan dokumentasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa meskipun usaha laundry di Jalan Polonia telah memanfaatkan media sosial dan sistem pembayaran digital, penggunaan teknologi digital dan strategi branding masih terbatas. Tantangan utamanya adalah rendahnya literasi digital dan keterbatasan sumber daya manusia yang terampil dalam pengelolaan media digital. Meskipun memiliki loyalitas pelanggan yang baik, usaha laundry ini belum mampu memaksimalkan potensi digitalisasi untuk memperluas pasar. Fitriyani (2021) menyebutkan bahwa pemanfaatan media sosial dapat memperkuat identitas branding UMKM secara efektif. Oleh karena itu, pemberdayaan UMKM melalui pelatihan digitalisasi dan penguatan strategi branding sangat penting untuk meningkatkan daya saing usaha laundry di pasar lokal.
Efektivitas Penyelenggaraan Pelayanan Publik di Pemerintahan Nagari Salido Kabupaten Pesisir Selatan Melvi Chania; Hasbullah Malau
YASIN Vol 6 No 4 (2026): YASIN: Jurnal Pendidikan dan Sosial Budaya
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i4.11133

Abstract

The delivery of public services at the nagari level requires adequate organizational effectiveness, but studies that specifically discuss the effectiveness of nagari government services under conditions of limited facilities remain limited. This study aims to analyze the effectiveness of services in the Salido Nagari Government based on the aspects of goal achievement, integration, and adaptation. This study used a qualitative approach with a descriptive case study design, involving 12 informants selected through purposive sampling. Data were collected through interviews, observation, and documentation, and were then analyzed using the Miles and Huberman interactive model. The results show that the aspects of goal achievement and integration have functioned fairly well, but the aspect of adaptation is still constrained by limited waiting-room space, internet networks, the shared use of the office with the KAN Building, and service dependence on the presence of certain officials. The conclusion of this study emphasizes that the provision of physical facilities and the strengthening of bureaucratic flexibility are important factors in improving the effectiveness of public services at the nagari level. These findings contribute to the development of Steers’ theory of organizational effectiveness and broaden understanding of public service management in nagari government. The implications of this study include the need to prepare written SOPs, add physical office facilities, digitize services, and develop further studies on the application of electronic signatures in nagari government.
Co-Authors Dyra Delfira Hasbullah Malau Rahmadhona Fitri Helmi Siska Siska Yulia Hanoselina