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All Journal Jurnal Ekonomi Neraca Manajemen, Akuntansi, dan Ekonomi
Rachman, Muhammad Arief
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Economics, Econometrics & Finance Environmental Science

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The influence of marketing content on brand awareness and its impact on citamin product purchase decisions Rachman, Muhammad Arief; Fauziah Eddyono
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/ekonomi.v13i01.3838

Abstract

This research has the objective to examine the direct impact of marketing content on brand awareness, the influence of brand awareness on purchasing decisions, the direct impact of marketing content on purchasing decisions, as well as the impact of marketing content on brand awareness and its subsequent effect on purchasing decisions. The research employs a descriptive quantitative research method with a sample size of 88 respondents. The outcomes indicate that marketing content significantly influences brand awareness, brand awareness directly affects purchasing decisions, and marketing content also directly affects purchasing decisions. Moreover, marketing content exerts a direct influence on brand awareness and subsequently affects purchasing decisions. The R-square value for the brand awareness variable demonstrates that content marketing accounts for 33.9% of the variance, suggesting the possibility of additional variables in future research.
ANALISIS TIME VALUE OF MONEY PADA SKEMA DEPOSITO BANK MANDIRI BERDASARKAN TINGKAT SUKU BUNGA TAHUN BERJALAN Mukhtarudin, Mukhtarudin; Siregar, Muhammad Andrian; Lubis, Hasyim Muhammad; Rachman, Muhammad Arief
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 16 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

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Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Time Value of Money (TVM) pada skema Deposito Bank Mandiri menggunakan data suku bunga aktual tahun berjalan untuk tenor 1, 3, 6, 12, dan 24 bulan dengan dua skema pembayaran bunga, yaitu bunga dibayar bulanan/jatuh tempo dan bunga dibayar di muka. Penelitian menggunakan pendekatan kuantitatif deskriptif dengan melakukan perhitungan nilai masa depan (future value), nilai kini (present value), dan real return berdasarkan suku bunga bersih setelah pajak. Hasil penelitian menunjukkan bahwa keuntungan deposito meningkat seiring bertambahnya tenor, namun inflasi dapat mengurangi keuntungan riil yang diterima nasabah. Analisis juga menemukan bahwa skema bunga dibayar saat jatuh tempo menghasilkan nilai akhir sedikit lebih tinggi dibandingkan bunga dibayar di muka untuk tenor yang sama. Penelitian ini menegaskan bahwa TVM merupakan dasar penting bagi nasabah dalam menentukan strategi penempatan deposito yang optimal. Kata kunci: Deposito, Future Value, Present Value, Time Value of Money, Bank Mandiri. Abstract This study aims to analyze the application of the Time Value of Money (TVM) on Bank Mandiri deposit schemes using current-year interest rate data for 1, 3, 6, 12, and 24-month tenors with two interest payment options: interest paid monthly/at maturity and interest paid in advance. The research employs a descriptive quantitative approach by calculating future value, present value, and real return based on net interest rates after tax. The results indicate that deposit returns increase with longer tenors; however, inflation reduces the real return received by customers. The analysis also shows that the interest-at-maturity scheme yields slightly higher final values compared to the prepaid interest scheme for the same tenor. The study confirms that TVM is essential for customers in determining optimal deposit allocation strategies. Keywords: Bank Deposits, Future Value, Present Value, Interest Rate, Time Value of Money.
Co-Authors Eddyono, Fauziah Lubis, Hasyim Muhammad MUKHTARUDIN MUKHTARUDIN Siregar, Muhammad Andrian